1. IS YOUR WEBSITE REDESIGN COSTS GETTING OUT OF HAND? 2. DO YOU KNOW AN IDEAL TIME SPENT ON THE PROJECT ? 3. WHAT SHOULD BE THE PROJECT ESTIMATE AND BUDGET ? 4. DO YOU KNOW WHOSE RESPONSIBILITY IS “THE SUCCESS OF PROJECT”. SO THERE IS 7 REASONS TO MAKE SURE YOUR WEB PROJECT IS A SUCCESS.

1. IS YOUR WEBSITE
REDESIGN COSTS
GETTING OUT
OF HAND?
HOW TO REGAIN CONTROL

2. THIS POST ORIGINALLY APPEARED ON THE INSIDERS SECTION OF INBOUND HUB.
ONCE YOU’VE MADE THE DECISION TO ENGAGE A
WEB DESIGN AGENCY TO DESIGN AND DEVELOP
A SITE FOR YOU, IT’S IMPORTANT TO UNDER-
STAND HOW TO MAXIMIZE YOUR BUDGET SO
THAT YOUR TEAM CAN SPEND AS MUCH TIME AS
POSSIBLE ON HIGH-VALUE ACTIVITIES LIKE
DESIGN AND DEVELOPMENT.

3. TIME SPENT
In an ideal
web project

4. 15-20%
80-85%ON STRATEGY, DESIGN, COPYWRITING,
CODING, SEARCH ENGINE OPTIMIZATION
(SEO), AND QUALITY ASSURANCE (QA).
CLIENT COMMUNICATION AND
PROJECT MANAGEMENT,

5. project
estimate and
budgets

6. Every company has their own for-
mula and process. but everyone
should be focused on sticking to
the original budget so nobody
has to renegotiate contracts,
reallocate resources, or adjust
timelines.
DO YOU KNOW WHY MANY WEB
PROJECTS ARE FAILURES

7. Unfortunately, many web project bud-
gets go off the rails when client com-
munication and project management
creeps into the 30-40% range, squeez-
ing the other activities into a smaller
and smaller slice of the pie.
DO YOU KNOW WHOSE RESPONSIBILITY
IS “THE SUCCESS OF PROJECT”

8. Everyone has heard stories of website
projects that never end, or whose
price tag has ended up 10 times the
size of the original estimate. While a
lot of responsibility for the success
of the project lies in the hands of
your web company, there are a few
things you can do as a client to make
sure your project is a success.

9. REASONS
PROJECT IS A SUCCESS7MAKE SURE YOUR
TO

10. 1. Absent-Minded
Professor
Syndrome

11. 1. Absent-Minded
Professor Syndrome
Missing meeting times, not responding to emails, or
leaving your action items incomplete causes your web
design agency to spend more time acting as a per-
sonal reminder service instead of getting your website
right. Busy entrepreneurs and marketing directors
have a lot of demands on their time, so it’s easy to get
overwhelmed and become unresponsive to your
agency.

12. Before you commit to a website redesign project,
make sure you're clear on what your web company
needs from you to complete the project, how much
time you will need to dedicate, and how responsive
you need to be to avoid becoming a bottleneck. Block
out time in your schedule and plan to spend 2x more
time than they tell you to!
Solution:

13. 2) Being Wishy-Washy
The more times you change direction, the more time
your web company will spend redoing work or re-
communicating plans to the development team. If
you’re in startup mode, or your company is growing
quickly, your marketing needs may be evolving on a
daily basis -- which can make it hard to commit to a
design, message, or site architecture.
Solution: It’s best to be as decisive as possible
to avoid costly redesign and redevelopment work.

14. 3) Lack of Direction or Team Align
ment
Asking your web company to mediate disputes be-
tween business partners or marketing team members
about the direction of a website (or company!) eats into
production and design time. It’s best to work on these
issues outside of your project meeting time and come
to the table with a clear direction.

15. Solution:
Consider engaging your agency in a strategy phase
first to make sure everyone is clear on the direction and
goals before your project begins. Clarify your business
goals, ideal customer, buyer personas, messaging,
content, and site architecture before design and devel-
opment begins.

16. 4) Inviting Too Many Cooks Into
the Kitchen
Asking husbands, mothers-in-law, hairdressers, and
yoga instructors what they think at every step of a web-
site process can overwhelm you with conflicting opin-
ions. It’s understandable to want validation, but you’ll
get it soon enough when your site launches and you
start looking at the data.

17. Solution:
Keep your website project team lean to stay focused
and use your project budget efficiently. Appoint a
single person to act as a point person to avoid sending
conflicting messages to your web design team.

18. 5) Getting Stuck on Content
Entrepreneurs and business owners are notorious for
thinking they can do everything themselves. It’s wise to
be realistic about how much time you and your team
can commit to developing website content without pro-
fessional assistance.

19. Solution:
Start working on the content as soon as possible --
block time out on your calendar to focus on writing. If
you have writer’s block, ask your web company to find
you a professional writer and keep things moving.

20. 6) Perfectionism
Many people think that their website has to be perfect
before it can be useful. In reality, if you’ve made the
smart choice to have your site put into a user-friendly
content management system, it’s easy to update con-
tent on your own, on the fly.
It’s far better to launch something you can keep im-
proving instead of sitting for months with an almost-
finished website you won’t stop tweaking.

21. Solution:
Consider a phased approach to your project. Launch
the “minimum viable website” you need to serve your
prospects and customers, start collecting data about
how they're engaging with your site, and then launch
additional features and content over time.

22. 7) Paying Invoices Late, or Not at
All
DON’T BELIEVE THE RUMORS. WEB DESIGN COM-
PANIES DON’T SECRETLY WANT TO BE BOUNTY
HUNTERS WHO HAVE TO CHASE CLIENTS DOWN
OR WITHHOLD THE RELEASE OF WEBSITES UNTIL
THEY GET PAID.

23. WEB PROJECTS CAN BE EXPENSIVE, AND CASH
FLOW CAN BE A CHALLENGE IN SMALL OR RAP-
IDLY GROWING BUSINESSES.
Solution:
Pay on time according to the terms of your contract, or
work out a payment plan so your web design company
can be around to help you in the future.

24. A. HONESTY
THAT IS THE MAIN REASON
OUR CLIENT CALL US
HONESTLY PROFESSIONAL
weB. BEING
PROFESSIONAL
BELEIVE IN

25. www.ima-appweb.com
INDIA | USA