Casio Industries is the world's sixth largest and India's leading manufacturer of watches, with over 25% of the domestic watch market share. It has several popular brands including G-Shock, Edifice, Sheen, Protek, Outgear, and Oceanus. Casio has showrooms across India to serve customers in every segment. The company was founded in 1957 in Tokyo, Japan and released innovative watches over the decades such as the first G-Shock in 1983 and a digital watch with camera in 2000.

1. By – Mayuresh Tiwari

2. About Casio
Casio Industries is world’s six largest and India’s leading
manufacturer of watches. It has several popular brands
in its fold including G-
shock, edifice, Sheen, Protek, Outgear and Oceanus.
The Casio portfolio has over 25% share in domestic market.
Share in the organized watch market. To ensure a dominant
presence in the market, the company has showrooms in
every nook and corner of the country that caters to the
needs of every segment of the people.

3. Company’s Timeline
1957 – The company was incorporated on June 1st, 1957, headquarters
at Shibuya, Tokyo, Japan.
1974 – The Casiotron, a watch that features a fully automatic calendar,
including moth lengths and leap years is released.
1983 – The first G-Shock watch, the DW-5000C, is released.
1991 – The F-91W digital watch, retro design with alarm and stopwatch,
is released.
2000 – The WQV-1, the world’s first wrist watch with digital camera is
released.

4. Casio Businesses

5. Marketing Mix (4P’s)
Pricing
Promotion
Survival Product
Advertising
Market Share Market
Sales
Segmentation
Market Skimming
Public Relation
Value
Product Quality Propositions
Pricing method
Place

6. Conclusion
Casio Industries is evolving successfully
Strategy of extension of Product Line
Casio’s different way of Marketing
Advantage of entering first into market
Financial Benefits
Prediction of future challenges by technology

7. Thank You..