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Spot em séries
O restaurante precisava comunicar o 'Festival do Camarão',
durante este período pratos que possuem um ticket mais
elevado acabam ficando mais acessíveis ao dia-a-dia.
Então a estratégia foi a de criar um spot com um tom mais
leve, transformando a figura do gerente do restaurante
em um personagem.
Durante o período de veiculação Recife fervilhava
com a disputa eleitoral para prefeito.
A rivalidade só aumentava e candidatos novos
na cena política tomavam liderança nas pesquisas.
A agência então resolveu propor ao cliente uma virada,
trazer a paixão política recifense para dentro da campanha de rádio.
Então surge a primeira virada no conceito
dos spots de rádio do Alphaiate
Durante a campanha surge um meme na internet,
"Foi Geraldo que fez." e logo o termo ganha as ruas.
Basicamente o meme tratava que, TUDO no mundo foi
feito pelo então candidato a prefeito Geraldo Júlio.
Alphaiate
Em relação aos primeiros festivais, os pratos dos spots com alusão a
campanha política, tiveram desempenho 80% maior em vendas.
Mas é claro que foi Wanderley que fez este desempenho nas vendas.
Spot em séries

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Alphaiate

  • 2. O restaurante precisava comunicar o 'Festival do Camarão', durante este período pratos que possuem um ticket mais elevado acabam ficando mais acessíveis ao dia-a-dia. Então a estratégia foi a de criar um spot com um tom mais leve, transformando a figura do gerente do restaurante em um personagem.
  • 3. Durante o período de veiculação Recife fervilhava com a disputa eleitoral para prefeito. A rivalidade só aumentava e candidatos novos na cena política tomavam liderança nas pesquisas.
  • 4. A agência então resolveu propor ao cliente uma virada, trazer a paixão política recifense para dentro da campanha de rádio. Então surge a primeira virada no conceito dos spots de rádio do Alphaiate
  • 5. Durante a campanha surge um meme na internet, "Foi Geraldo que fez." e logo o termo ganha as ruas. Basicamente o meme tratava que, TUDO no mundo foi feito pelo então candidato a prefeito Geraldo Júlio.
  • 7. Em relação aos primeiros festivais, os pratos dos spots com alusão a campanha política, tiveram desempenho 80% maior em vendas. Mas é claro que foi Wanderley que fez este desempenho nas vendas.