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How to avoid crappy presentations
1. How to avoid crappy presentations
Mark Masterson
Innovation Lead, Some Part of CSC
December 2012
CSC Proprietary and Confidential
2. Goals and Assumptions
• Goals
– Define a blahblah blah roadmap that:
• Is easy for sales, marketing, and our clients to understand and adopt
• Supports clear and concise scenarios
• Generates near-term opportunities, TCV and IYR
• Leverages strategic offerings for: blah, blah, and blah
• Assumptions
– Initial target audience
• 20 to 25 named existing ITO accounts
– Approach
• Each account will require a blahblah approach that is tailored to their unique
challenges
• We’ll leverage what we’ve learned to formulate a new sales model that
incorporates:
– Proven demand generation model
– A standardized approach to blahblah adoption for key standardized
offerings including:
» Blahblah, blah and blah
• This is crap.
Mark Masterson | http://twitter.com/mastermark
26. Don’t Do This!
• Goals
– Define a blahblah blah roadmap that:
• Is easy for sales, marketing, and our clients to understand and adopt
• Supports clear and concise scenarios
• Generates near-term opportunities, TCV and IYR
• Leverages strategic offerings for: blah, blah, and blah
• Assumptions
– Initial target audience
• 20 to 25 named existing ITO accounts
– Approach
• Each account will require a blahblah approach that is tailored to their unique
challenges
• We’ll leverage what we’ve learned to formulate a new sales model that
incorporates:
– Proven demand generation model
– A standardized approach to blahblah adoption for key standardized
offerings including:
» Blahblah, blah and blah
• WARNING: If a listener rolls a natural 20 while you’re reading one of these
out loud, Cthulhu will come and eat your soul.
Mark Masterson | http://twitter.com/mastermark
27. But if you must do text…
Mark Masterson | http://twitter.com/mastermark
34. Scene from Monty Python and the Holy Grail
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Mark Masterson | http://twitter.com/mastermark
Some of the things I’m suggesting here are really hard. Exposing back office people directly to the market via Twitter – whoa, SEC event, not good! Peer investment markets like Kickstarter are chaotic, risky and largely unregulated – sounds like just the thing for the battle scarred veterans of 2008. And figuring out how to be the bank that cracks the “we’ll store your identity assets for you” idea is a problem that many feel is going to be about as easy as finding the Holy Grail. But, on the other hand, when your arm’s off (when things undeniably change radically around you), denying it – asserting “it’s just a flesh wound” – is unlikely to lead to victory.