ITS Heartland 2012 Annual Meeting Kansas City, MO Presented by Mark Owens, Senior Transportation Analyst, Meridian Environmental Technology

1. Heartland ITS
2012
March 2012 Innovation for better mobility
Confidential
Confidential Innovation for better mobility

2. Public/Private Partnership (P3)
 Expedited delivery
 State and local policies, plans, and programs focus
 Helps create innovation and private sector investment
 Transparency and accountability
 Efficient management of assets
 Economic growth and job creation
Innovation for better mobility

3. CURRENT P3 OPTIONS
Innovation for better mobility

4. History of Self Sustaining ATIS
 Early Attempts
– 1990’s
 2001(First Self Sustaining Model)
– Regulation Restrictions
 2009 – Regulations Change
 Current Activities
– GA/MassDOT
– Other States
Innovation for better mobility

5. Issues
 Responsibilities and Regulations FHWA
 Transparency (Public v. Private)
 Manage Expectations
– 0-2 year revenue, 2-4 year revenue, 6 +
 Control and Decisions
– Sponsorship approval (Quick)
– Styles (Standards)
Innovation for better mobility

6. CENTRALIZED SYSTEM WIDE
SYSTEM Acceptance SPONSORSHIP
SPONSORSHIP
MANAGEMENT Testing
CONTROL APPLICATIONS
Sponsorship 511 Web & IVR Public
Administration Safety and
Hampton
Other
Roads Agencies
Public
API
Mobile
3rd Party Resellers
Message Signs Incidents Standardization
Cameras Work Zones
Detectors Lane Closures Data Management Media
Weather Sensors
Gates
Special Events
Travel Time
Administrative
Shoulder Lanes User Support
Ramps
HAR Security
6 Innovation for better mobility

7. Public Private Partnerships (P3)
 P3s promise continued funding for 511 and ensure that they
are sustainable deployments
 The key premise - the inherent value of the transportation
data. (Control)
 Revenue streams can include:
– Sponsorship on the web-site and IVR
– Wayside sign sponsorship
– Location-based smart phone services
– Data Access
Innovation for better mobility

8. Public Private Partnerships (P3)
 State Governance Board
 Image
 Issues
– Current Laws
– Sponsorship Requirements (Policy)
– Define functionality of 511 system elements
 These can impact the private ability to market and sell the assets
 Points to a “shared risk/shared rewards scenario” with the system
capital and O&M costs being returned over a time period
Innovation for better mobility

9. (O&M) Services
 Transfer and Innovation
 Strictly Incentive basis.
 Program type determines exposure/control
– Highway Assistance Patrols
– Rest Stops/Wifi
– Adopt a Highway
– Highway Logo Program
– ATIS
• Web/mobile Web
• ATIS 511 and Smart Phone
• ATIS Video
Innovation for better mobility

10. CURRENT P3 OPTIONS
Innovation for better mobility

11. (O&M) Concessions
 Transfer responsibility to the private sector.
 Encouraging Innovation.
 Fixed fee basis or incentive basis.
Innovation for better mobility

12. (O&M) Services
0-2
Innovation for better mobility

13.  Request for Proposals for Sponsorship Naming Rights of
Statewide Traveler Information System
http://www.meridian-enviro.com/RFPs/GDOT.pdf
Q&A Due March 30, 2012
April 13, 2012
Innovation for better mobility