Presentation shown at TIBCO Tucon 2010 - Localiza Rent a Car - Automation and Visibility into the Location Maintenance Process

1. Automation and Visibility into the Location Maintenance Process Mateus Morato Fantini Architectureand IT Process Manager

2. Agenda Localiza - Overview Business Issue Technical Issue Solution and Methodology Processes – as-is and to-be Solution Architecture Business Activity Monitoring and Trends Benefits and Value Next Steps Lessons Learnt Team Q&A

4. 584 customers

5. 225 employees

6. 47.517 cars

7. 1,9 millions customers

8. 214 locations

10. 238 locations in 9 countries

11. 167 location in Brazil

12. 71 locations in South America

13. 23 employees

14. 34.519 used cars sold

15. 78% sold to final customers

16. 49 stores

18. Business Issue Largest operator of rental cars in Latin America Locations standardization (Customer experience!) Area 8,547,403 km2

19. Business Issue Manual processes requested by email and managed through spreadsheets Requests and budget approval managed in the headquarters Maintenance carried out by third-parties “If you can't measure it, you can't manage it!“ – Kaplan Key issues Supplier Quality Management Proactive maintenance – scale and growth Training more than 200 users across all locations – new process and application

20. Technical Challenges Lack of BPM and SOA methodologies – Set up IT selling BPM to business TIBCO Product acquired months before After evaluating Oracle, IBM, RedHat, Intalio, Lombardi we choose TIBCO Dev and Operation Team still learning technology Lots of knowledge to be acquired: Technical: iProcess,BW, etc Mindset: EDA, BPM, SOA, etc Integration with Legacy (Compuware Uniface) Integration between many technologies User Interfaces .NET – UX ECM – Sharepoint 2007 Sybase and SQL Server TIBCO

21. Solution Automated Location Maintenance Process, to foster the 250 rental locations adherence to quality standards at all time, by using BPM, SOA and BAM.

22. Methodology Management Process Mapping (as-is) Map process KPI and Goals Knowledge Management Business Studio Process Improvement (to-be) Simulation Review Process KPI and Goals IT Business Studio Technical Design Analysis Business Studio, BW Implementation SOA, Process Automation User Interface BS, BW, .NET, Spotfire Implementation Deploy and monitoring iProcess, BW, Sharepoint, IIS Business Monitoring BAM and BI Process Improvement Spotfire

24. KPI’s exposed usingSpotfire

25. SLA definition, Notification and escalation

26. Solution Architecture Event Driven Architecture – Beginning to expose events to the bus Legacy integration – Adapters ECM Integration – Sharepoint (invoices, pictures, etc) Mix of technologies involved (.net, tibco, sybase, etc) BAM Spotfire UI - .Net + Wks Browser Rules Decisions Process Layer iProcess ESB - TIBCO Adapters SQL Server DW Services .NET e BW ECM Sharepoint Sybase

27. Business Activity Monitoring and Trends Self Service Portal - User empowerment User creates their own visions, dynamically Historical analysis and real time Predictability, trends and maintenance planning

28. Benefits and Value Value to Business Management and IT actively working together to build up solutions using BPM and Spotfire User empowerment (Spotfire – users love it!) Process KPI exposed by Spotfire fostering process improvement Process auditing - compliance Value to IT Develop cycles are faster - Service reuse and Model Driven Development The solution is highly adaptable and easier to change Spotfire – Productive and very adaptable The learning curve is low

29. Next Steps Use the same process/solution in the selling division / + 42 points of sale Unique Corporate business process to maintain locations Pervasive BI Strategy Currently evaluating new Processes as Automation Candidates Provide a better UX to internal users – BPM, Application, BAM, BI in a single portal - SPOC

30. Lessons Learnt Use of Distance Education tools to provide access to learning new process and application Engage IT partners as soon as possible in case of outsourced software factories Lower the learning curve Create and share a TIBCO VM with the development team Share books, articles and provide study material on SOA, BPM, TIBCO to everyone Foster KM strategies Create a TIBCO Library – Both books, articles, manuals and e-content Storytelling Cross-project learning Best practices transfers Experience Manage your processes and assets Eclipse + TFS 2008 – Traceability from requirements to assets

31. The Team Process Owner, Business Users, Key Users, Developers, Infrastructure, Project Managers, DBA, Designers, Testers, Architectures and so on……..

32. Q&A Thanks! Contacts Mateus Morato Fantini mateus.morato@localiza.com http://www.linkedin.com/in/mateusmorato Twitter: mateusmorato Tibbr: Mateus Morato

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