These are the slides from a presentation I gave at TEDx Toronto on September 10, 2009. Feel free to use them, but please give me credit if you do. Thanks.
22. 1) By enlarging the size of the media pie - tools are cheap, widely distributed - more sources of media = better - unless you see it as a priesthood
23. 2) by making media a process instead of a product - real events don't occur in neat, time-specific packages. That was an outgrowth of a specific platform
24. 3) by making media human - people look for trusted filters - more information = more filters - we earn trust by being human
25. 4) by making media multi-directional - people formerly known as readers - somewhere, someone knows - more information = better media
26. 5) by giving people choice - see media as a spectrum - trade accuracy for immediacy? - dis-aggregation of media
27. - they are all ways of strengthening the relationship we have with the people we formerly called readers What do these things have in common?
28. - admitting that we are human - inviting them into the conversation - taking their input seriously We do that by:
30. A stronger relationship with the people formerly called readers isn't just a nice thing to have... ...it's the key to the survival of our industry.