This document summarizes a lecture about social media and branding. It discusses how social media has changed how information is shared compared to traditional media. It encourages students to research themselves online, analyze their social media usage and digital presence, and provides tips on managing information overload through tools like Google Alerts, RSS feeds, social bookmarking, Evernote, and Dropbox. The lecture emphasizes developing distinct personal and professional online identities and sharing loops. For homework, students are asked to define their online name, create an "about me" page, and find examples of fashion professionals with interesting online presences.

1. FASH665
Fashion Studies Seminar
Social media and branding
April 2, 2013
Mathieu Plourde

2. Mathieu Plourde
MBA, Ed.D. Candidate
FASH665 - M. Plourde - April 2, 2013
http://bit.ly/mathplourde
2

3. DEFINING SOCIAL MEDIA
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4. Traditional Broadcast
Media
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Credit: Stefan Domanske on Flickr

5. Social Media
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Credit: Francis Chung on Flickr

6. Credit: Khalid Albaih on Flickr
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7. FASH665 - M. Plourde - April 2, 2013
Sharing information, or…
BRANDING YOURSELF! 7

8. FASH665 - M. Plourde - April 2, 2013
What is your first
reflex when you
don’t know
something? 8

9. FASH665 - M. Plourde - April 2, 2013
What is your first
reflex when you
don’t know
something?
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(You Google it!)

10. FASH665 - M. Plourde - April 2, 2013
What is your first
reflex when you
don’t know
something?
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(You Google it!)

11. Activity 1
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• Google yourself:
• Google your full name.
• How many links does it take before
you show up?
• Are you satisfied with what pops
up?
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12. Social media usage
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• On which social media platforms are
you the most active?
• Facebook
• Twitter
• LinkedIn
• Blog
• Other? 12

13. Social media usage
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Your purpose for using social media is
mostly…
• Personal.
• Professional.
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14. Are you employable?
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If someone found your social media
profile, would they consider you a
potential candidate?
• Yes.
• No.
• OMG, no way!
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15. Activity 2
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• Learning and sharing: Your inbound
and outbound information sources
and destinations
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16. INPUT OUTPUT
(Inbound) (Outbound)
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ME
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MY STORAGE

17. FASH665 - M. Plourde - April 2, 2013
Information overload…
MANAGING INCOMING 17
INFORMATION

18. How big is the problem?
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19. FASH665 - M. Plourde - April 2, 2013
“It's not information
overload - it's filter
failure” – Clay Shirky
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20. Don’t be a slave to email!
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• Apply the Getting Things Done process to your
inbox.
• Use filters, tags, and folders.
• Unsubscribe.
• Move messages you’re not
required to take action
upon to another space.
• Separate email account
• RSS reader 20

21. FASH665 - M. Plourde - April 2, 2013
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22. Google Alerts
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http://www.google.com/alerts 22

23. Consume the social web
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• Create a custom online newspaper that scouts
the social web for you.
• http://paper.li
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24. FASH665 - M. Plourde - April 2, 2013
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25. Google Reader and
Really Simple Syndication (RSS)
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• Almost every web site generates
a RSS feed nowadays…
• You get a notification when there
is something new.
• RSS Readers
Attribution: jrhode on Flickr.com 25

26. INFORMATION
STORING AND RETRIEVING
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27. Storing and retrieving
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I can retrieve relevant information I was
exposed to in the last month.
• Yes.
• No.
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28. Social bookmarking: Diigo
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http://www.diigo.com
Browser Add- 28
Can you imagine having 5,000 bookmarks
On
in your browser?

29. Pinterest
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30. Evernote
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• Personal note-taking application.
• Syncs on multiple devices.
• http://www.evernote.com/
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31. Dropbox.com
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• Easy personal file storage.
• Syncs on multiple devices.
• http://www.dropbox.com
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32. INPUT OUTPUT
(Inbound) (Outbound)
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ME (Circa 2007)
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MY STORAGE

33. If Information Was Made of
Light… EXTERNAL
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INFORMATION
RECEIVED SOURCE
INFORMATION
FORWARDED
INFORMATION
STORED 33
INFORMATION SHARED
INFORMATION

34. If Information Was Made of
Light… EXTERNAL
FASH665 - M. Plourde - April 2, 2013
INFORMATION
RECEIVED SOURCE
INFORMATION
CURATION FORWARDED
INFORMATION
STORED 34
INFORMATION SHARED
INFORMATION

35. Conversational Spaces
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PERSONAL PROFESSIONAL
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36. Social Media Spaces
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PERSONAL PROFESSIONAL
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37. PERSONAL
My spaces
PROFESSIONAL
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38. (2012)
My sharing loop
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39. Homework
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1. Define how you want to be named online, which
name and handles you want to own, and why.
2. Find a tag line that suits you.
3. Create an about.me page that defines your
professional self. Be prepared to talk present it to
your colleagues and justify your choices.
4. Find three examples of fashion professionals who
have an interesting online presence to share with
the class.
• Share additional questions and concerns on this 39
Google Doc.

40. Mathieu Plourde
MBA, Ed.D. Candidate
FASH665 - M. Plourde - April 2, 2013
http://bit.ly/mathplourde
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