Social Media and Tourism

•

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Matt Dickman

Keynote for the Idaho Conference on Recreation and Tourism in Sun Valley, Idaho.

Empresariales Tecnología

Social media and tourism.

Matt Dickman//Fleishman-Hillard
Monday, May 11, 2009

Idaho...it does exist!

Monday, May 11, 2009

Some non-digital advice.

Monday, May 11, 2009

http://www.google.com/search?&q=matt+dickman

Monday, May 11, 2009

The foundation for tomorrow is
here today.

Monday, May 11, 2009

If you don’t like change,
you’re going to like
irrelevance even less.
General Eric Shineski,
Retired Chief of Staff, U.S. Army

Monday, May 11, 2009

“The best idea is boss”
-CP+B

Monday, May 11, 2009

(def) social media: people
connecting to people via
technology.

Monday, May 11, 2009

Social media is a fad.

Monday, May 11, 2009

Social, media is not.

Monday, May 11, 2009

It’s all becoming social.

Monday, May 11, 2009

The formula has changed.

Monday, May 11, 2009

It’s not about spamming 1,000,000
people to convert 1,000 people.

Monday, May 11, 2009

It is about reaching the right 10
people who reach 100 people who
reach 1,000 people.

Monday, May 11, 2009

The world has changed.

Monday, May 11, 2009

The roadmap changed.

Monday, May 11, 2009

The language changed.

Monday, May 11, 2009

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Monday, May 11, 2009

The faces have changed.

Monday, May 11, 2009

Choice is growing exponentially.

Monday, May 11, 2009

Traditional digital is running rampant.

Monday, May 11, 2009

Most marketers on Facebook use it
as a broadcast platform.

Monday, May 11, 2009

We have traditionally pushed...

Monday, May 11, 2009

PR

Advertising

Interactive

Monday, May 11, 2009

Advertising

Interactive

Monday, May 11, 2009

Emotion is key to marketing.

Monday, May 11, 2009

Advertising is better at emotion.

Monday, May 11, 2009

It just doesn’t work in a vacuum.

Monday, May 11, 2009

Storytelling is a must.

Monday, May 11, 2009

David has an advantage over Goliath.

Monday, May 11, 2009

No legal department, built-in
personality, relationships are closer to
the bottom line.

Monday, May 11, 2009

GPS adds physical context.

Monday, May 11, 2009

Customers are constantly moving.

Monday, May 11, 2009

We have to ﬁnd them.

Monday, May 11, 2009

End of interruption.

Monday, May 11, 2009

I will help you avoid contracting
the highly contagious BSOS...

Monday, May 11, 2009

Bright Shiny Object Syndrome

Monday, May 11, 2009

15 megabytes is the new 15 minutes.

Monday, May 11, 2009

The barrier to create and publish
content does not exist.

Monday, May 11, 2009

How to get the most out of
social media.

Monday, May 11, 2009

Listen, prepare, engage, adapt.

Monday, May 11, 2009

We have to listen before we do
anything.

Monday, May 11, 2009

Know the tone, the inﬂuencers and
what already exists.

Monday, May 11, 2009

Don’t just react, however.
Proactively seek engagement.

Monday, May 11, 2009

What would you do?

Monday, May 11, 2009

“I’m planning my vacation to Utah!”
-@somebody_on_twitter

Monday, May 11, 2009

Paul McEnany | http://heehawmarketing.typepad.com
Monday, May 11, 2009

And look below the surface.
Monday, May 11, 2009

Social Media
Conversation Social Content Open
Enabling Networks Sharing Platforms
•! Blogs •! Facebook •! YouTube •! Wikipedia

•! Message •! MySpace •! Flickr •! Dell IdeaStorm
Boards
•! LinkedIn •! Digg
•! Micropublishing
•! Delicious

Monday, May 11, 2009

Allow your content to be easily shared.

Monday, May 11, 2009

It doesn’t matter your
industry or niche.

Monday, May 11, 2009

Allow customers to connect to you
personally.

Monday, May 11, 2009

I don’t want to connect to a resort,
I do want to connect to a person.

Monday, May 11, 2009

Create content to add value.

Monday, May 11, 2009

What does the future hold?

Monday, May 11, 2009

Put strategy ﬁrst.

Monday, May 11, 2009

Adding value should be the goal.

Monday, May 11, 2009

How do I get started?

Monday, May 11, 2009

Create a blog, join Twitter, ﬁnd those
high-school friends on Facebook, link
with your peers on LinkedIn.

Monday, May 11, 2009

Thank you.

Matt Dickman
mattdickman@gmail.com
http://technomarketer.typepad.com
Monday, May 11, 2009

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Insurance IoT is a social good! Because: 🔵 Expected losses can be reduced structured programs with both real-time mitigation actions to solve a specific situation, and behavioral change mechanisms to promote safer behaviors (both in personal and commercial lines) 🔵 Rate can be matched to risks better: - Smaller and more accurate pricing clusters allow a large part of profiles to receive a lower rate - Even with the ability to price the individual probability of loss (cluster of one) the insurance foundation isn’t canceled (The risk of each policy will contribute to the expected losses of the portfolio; The premiums paid by many lucky policyholders will be used to pay the claims of the few unlucky policyholders who had an accident in a period of coverage) 🔵 IoT data can be used to increase the effectiveness and efficiency of the claim process, so improving the combined ratio ceteris paribus ⏩ Large part of the policyholders will pay less (and portfolios currently difficult to insure will become more insurable) Insurance IoT (and telematics) is not about providing a discount Insurance IoT (and telematics) is about creating economic value using the data and sharing part of this value with policyholders (and agents & brokers) An integrated holistic adoption of the IoT paradigm is a game changer for your insurance business and a social good: ◾ it allows to improve the availability and affordability of insurance coverages ◾while allowing the sector to write a profitable business Below you can enjoy a selection of best practices in both personal and commercial lines - written with some of the IoT Insurance Observatory members - that have already started to obtain results from their IoT business transformation journeys

Insurers' journeys to build a mastery in the IoT usage

Matteo Carbone

https://www.productmanagementtoday.com/frs/26795801/the-path-to-product-excellence--avoiding-common-pitfalls-and-enhancing-communication In the fast-paced world of digital innovation, success is often accompanied by a multitude of challenges - like the pitfalls lurking at every turn, threatening to derail the most promising projects. But fret not, this webinar is your key to effective product development! Join us for an enlightening session to empower you to lead your team to greater heights. Through compelling storytelling and actionable insights, learn to overcome challenges like misaligned objectives, communication breakdowns, and resistance to change. Takeaways: • Uncover and navigate through common pitfalls that are plaguing product teams today. • Explore proven solutions, laying the groundwork for triumphant product launches. • Gain inspiration from real-world success examples from top digital companies, offering invaluable insights into their winning strategies. • Discover how the symbiotic relationship between product managers, UX/UI designers, and developers can transform pitfalls into opportunities, propelling your product outcomes to unprecedented heights.

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...

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Forklift Operations: Safety through Cartoons

Forklift Trucks in Minnesota

Social Media and Tourism

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9. About me. Monday, May 11, 2009

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140. *Brian Solis Monday, May 11, 2009

141. Monday, May 11, 2009

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145. And remixed. Monday, May 11, 2009

146. Monday, May 11, 2009

147. The Amen Break. Monday, May 11, 2009

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150. It doesn’t matter your industry or niche. Monday, May 11, 2009

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