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- 1. Social Media: Trends, Emerging Issues & Ethical Pitfalls September 11, 2009 Matthew D. Austin | blog http://ohiolaborlawyer.wordpress.com
- 21. Types of Social Media Users Matthew D. Austin | blog http://ohiolaborlawyer.wordpress.com Super User Active User Greedy Webmaster Hater Lurker Helpful Stranger Clueless Webmaster Avid User Average Joe
- 51. Thank You Matthew D. Austin maustin@maslawfirm.com | 614.734.9440 Matthew D. Austin | blog http://ohiolaborlawyer.wordpress.com
Notas del editor
- Good writers with passion = bloggers Seeking national attention = Twitter Friendly acquaintances for referrals = Facebook Professional acquaintances for referrals = LinkedIn
- General sites have categories to submit stories to, but genre specific social news sites are proliferating
- Lawyers are slow in catching on to these. Great way to control image and information you advertise. Creating daily snippets of knowledge that likely takes no effort to compose
- and if done well, can create trust very quickly, perhaps even quicker than text which can easily be copied or paraphrased from others
- Does anyone use one of these? I just barely started using SU but don’t remember to rank pages – plus no browner button for Google Chrome
- These are good if you want to market to other lawyers. I spend a lot of time on LinkedIn
- Most forgotten form of SM Throwback to “chat rooms” Around before “search” engines
- Lots of pull Tons of friends and fans Whatever they say/bookmark is worshipped Takes pride that they are a Super User Some have ulterior motive
- Really active Submit a lot Vote a lot Comment a lot May evolve into a Super User
- Sign up for as many SM sites possible Submit only own stories/articles/praises for self Then submit more of the same Don’t realize they aren’t being social
- Pent up rage Lets true emotion and anger out being Internet alias Criticize/argue over anything: your views, grammar, location Will let you know how horrible you are
- Signs up for sites but doesn’t participate Uses SM for own benefit/entertainment Similar to Avid Learner and Average Joe This is me on Facebook
- Helps people she doesn’t know Usually have a lot of knowledge and want to share it Usually borderline Active User and Super User
- Knowledge hungry Love self help and how to articles Easily spend tons of time getting deeper and deeper into Internet Oftentimes Lurkers bc don’t want to be social, just learn
- SM on spare time Doesn’t submit content Not social May comment occasionally Adds friends every now and then Most common of all users
- Starbucks and Dell have 11 channels I engage in 3 mainly (and an Average Joe/Lurker) on a few others
- Surprisingly few local lawyers have blogs When you update your blog, automated messages can b sent to your other SM for followers to return to your blog and read what you posted. Blog can house your Twitter accounts, professional photographs, videos, and can conspicuously highlight your LinkedIn and Facebook profiles
- Constant addition of new material will have your blog recognized by search engines and listed higher in search results. This is called SEO and is the crux of how people can find you online
- World’s largest professional networking site
- I follow his blog but not his Twitter
- I’m connected to McLain on LinkedIn and was through Twitter
- When do you think the last time was when a mega-firm out of NYC was hired because of their phone book listing?
- MI: Professional? Busy? Lazy? Overwhelmed? DYN: Include web links with short URLs / Great way to drive viewers to website or blog SWC: For solos/smalls it’s company Like a ListServe but more diverse Media: Journalists search Twitter for quotes and experts – I’ve been quoted in ABA b/c of Twitter
- Combine Facebook with other social media tools like Twitter. For example, when someone asks a question on Twitter, you can respond in detail in a blog post and link to it from Facebook My practice doesn’t lead to Facebook use
- If videos are too grainy or you don’t resonate well with the audience; Pay attention to light and audio; Videos don’t return a lot of SEO;