1. @ballantine70

2. Custom-developed applications don’t work

3. (unless that’s what your business does for a living)

4. (or it really, really gives you advantage over your competition)

5. What?

8. http://www.flickr.com/photos/lipkee/2762324521/

9. http://www.flickr.com/photos/zigazou76/3588289579/

12. http://www.flickr.com/photos/nathamanath/2685402886/

13. Why?

15. £ Rights

16. http://www.flickr.com/photos/lipkee/2762324521/

17. £ Rights

18. chasing requirements

19. good enough

20. (obligatory visual metaphor)

24. chasing requirements

25. good enough

26. (obligatory product shot)

27. 3 barriers

28. wanting 100%

29. losing control

30. “regulations”

31. 3 takeaways

32. takeaway 1:startup as a specific model to address bespoke needs

33. takeaway 2:opportunities: low-cost ticketing; media rights marketplace

34. takeaway 3:big data: use to create products oruse to identify opportunities

35. @ballantine70