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Effective Presentations
PowerPoint isn’t all bad…

Matt Cornock and Juliet Koprowska
convey a message
use appropriate design

develop your performance
What makes a

good presentation?
PARC it right

Photo (cc-by) flickr.com/thienzieyung/7169884786
PARC

Purpose
Audience
Research
Communicate
Source: University of York Careers
Once upon a time…

Photo http://mrg.bz/eE21cL
Basic structure
Tell them what
you are going to
tell them

Tell them

Them them what
you told them
(and why)

Beginning

Middle

End

Grab attention

Detail

Clear conclusion
What goes on a slide?

Key point…
…and nothing more
Photo (cc-by) Matt Cornock
A decidedly generic, meaningless and
rather long title
•
•
•
•
•
•
•

My first bullet point
My second bullet point
My third bullet point
Oh, look! Another bullet point
Five bullet points now
Six, and yet we continue…
OK seven is surely enough?

And let’s not
forget this thing
over here that’s
even more
important!
If bullets = key points

5 bullets per slide
=

50

x

10 slides

key points for audience to remember?!
Quotations

“

Write a wise

saying
and your name will
live forever.

”

Anon
Choosing images
Support for first-time buyers
• Stamp duty exemption
• Parent guarantor
• High loan-to-value deals
• Failed home ownership schemes
Support for first-time buyers

Are shared-ownership
schemes an unwanted gift?
Photo MS Clipart
Images
•
•
•
•
•

morguefile.com
photofunia.com
http://labs.tineye.com/multicolr
http://www.sxc.hu/
flickr.com/creativecommons
Confusing data

http://www.internetworldstats.com/stats.htm
Clear information
% increase in internet users
2000-2011
3000%
2000%
Europe
1000%

Africa

0%
2000
http://www.internetworldstats.com/stats.htm

2011
The best presentations use stories

Photo (cc-by) Matt Cornock
Balancing act

Photo (cc-by) Matt Cornock
Presenting style

Photo (cc-by) Matt Cornock
Technical aspects

Photo (cc-by) Matt Cornock
Typefaces have a profound effect
on the readability of your slide

Typefaces have a profound effect
on the readability of your slide
Typefaces have a profound effect
on the readability of your slide
Typefaces have a profound effect
on the readability of your slide: Times NR

Typefaces have a profound effect
on the readability of your slide: Georgia
Typefaces have a profound effect
on the readability of your slide: Cambria
Typefaces have a profound effect
on the readability of your slide: Arial
Typefaces have a profound effect
on the readability of your slide: Berlin
Typefaces have a profound effect
on the readability of your slide: Calibri
So does font size: 12

So does font size: 24

So does font size: 36

So does font size: 48
Colour

Photo (cc-by) Creativity103.com
Yellow on white can only be
described as an epic

fail
Some colours are just plain

offensive
White on black makes an impact
…if a little serious
But the same rules apply, as ever. Adding too much
text, or using the wrong formatting can seriously
impede on the success of your slides and make them
incomprehensible to your audience.
Who want’s to read on screen a big block of squished
up text, centre-aligned, when the presenter reads it
out? Especially if there is a glaring typo distracting
you.
beware the fancy templates
use a simple, neutral
and professional design
don’t lose your personality
Engage the audience

Photo (cc-by) Matt Cornock
In summary

Photo (by-cc) Matt Cornock

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Effective Presentations - PowerPoint isn't all bad