1. SEO Training
from ‘The Good Guys of SEO’
Some Topics Covered
Keyword Analysis- What words to target
On Site Optimisation- Remove stumbling blocks
Publishing Content- a Fresh & Interesting website. Learn our Techniques
Link Building- Signal to Google that you are the best!
17th of April, 8.30am – 4.30am
4B, 31 Archimedes Place, Murrarie, 4172, QLD
Find Out More at
www.mattersolutions.com.au/seo-training
3. Exponential returns Focus
The numbers PROVE it is
better to be #1 for one keyword
than 10 equivalent words at
number ten
4. Keyword selection trade off
Traffic, i.e. $ value to
Number of your business
visitors
Competition*
*Needs some tools and practice
5. Evaluating SEO value
Does it look spammy?
How many websites does it link to?
Meaning Trust What does it link to?
Website Page “Anchor Text”
Geography Strength
Domain name. The address* How many pages link to it?
Where does it rank? How many domains link to it?
Which Google? What is it’s Page Rank?
6. Words - Page Optimisation
• Tuning the website for specific key phrases
– Title tag <title>Search Engine Optimisation</title>
– Meta description
– In the body text
– Internal Links, use text
• Beware of classic mistakes
– Stuffing / Spammy tactics
– Not enough text
7. Links are Signals
• Remember: What other people
say about you is more
important than what you say
about yourself
• Links indicate what the
‘destination’ is about and how
credible it is
8. SEO Training
from ‘The Good Guys of SEO’
17th of April, 8.30am – 4.30am
4B, 31 Archimedes Place, Murrarie, 4172, QLD
Like Us...
www.facebook.com/mattersolutions
Find Out More at
www.mattersolutions.com.au/seo-training
