Presentation by Matt Forman from Traffika for the Digital Futures seminar hosted by Innovation Centre Sunshine Coast. Covers driving and converting traffic, including SEO, SEM, Local Search, Performance Marketing, Social Media, Facebook, Twitter and conversion optimisation.
29. What is Social Media Marketing “The act of using social influencers, social media platforms and online communities for marketing, publication relations and customer service…” Wikipedia Social Media Marketing definition
32. Well optimised content distributed through social networks turbo charges your SEOImages from Flickr & used under Creative Commons license: http://www.flickr.com/photos/andrewhuth/803693899 & http://www.flickr.com/photos/diyanakamaruza/3279036914
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34. Social Platforms We’ll Cover Over 5.3 million adult Australian members* Over 750,000 Australian members** *Source: Facebook Advertising13/07/09 **Source: Nielsen Netview, May 2009
74. Take Aways The audience has shifted online – how can you take advantage? Search is the foundation of any long term internet marketing effort – get optimised for organic, paid, local and GUS Consider performance media for both direct response and cost effective branding Social Media isn’t a fad for teenagers. Get involved. Start contributing to the conversations. Ask questions. Add value. Don’t forget the 3 Es. Getting the traffic is only 50% of the equation. Create landing pages that make it easy for clicks to convert into customers.