SlideShare una empresa de Scribd logo
1 de 44
Descargar para leer sin conexión
Social Media Monitoring (Because brands that listen make better friends)
“ Word of Mouth” has always been the most effective form of marketing. People have always trusted their friends opinions…
Hey Maximus, Poncius in front of me reckons I need a new anti-perspirant, you always smell nice, what do you use? Centurio, it never lets me down!
[object Object]
[object Object]
You could tell people whatever you wanted, because you knew they were paying attention… Image  © Aaron Escobar @ Flickr
No matter how blatant or irrelevant your message was, people used to listen…
But the landscape has changed…
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
McKinsey and Co. estimate that 2/3 of the economy is now influenced by personal recommendations…
[object Object],[object Object],[object Object]
[object Object]
[object Object]
[object Object]
[object Object],[object Object]
[object Object]
[object Object],[object Object]
[object Object]
[object Object]
[object Object]
[object Object]
You have an opportunity to make friends like never before
Most brands now have a Twitter page and a Facebook account of course…
Most companies now have a Twitter account and a Facebook page, but smart marketers are starting to realise that brands that  listen  make better friends…
 
But you don’t just want any old friends, you want best friends. And you only get to be best friends by being the best listener…
“ I would much rather be in front of ten people who are the right people than ten thousand people who aren’t.” –  Seth Godin
[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object]
Two Ways to Listen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
This presentation brought to you by Dialogix is a social media monitoring tool that shows you exactly what is being said about your brand, industry and competitors in Twitter, YouTube, Flickr, news websites, forums, MySpace, Facebook and much more. Track sentiment, create a database of key influencers and then keep on top of the buzz. www.dialogix.com.au
IMAGE CREDITS [All photos were sourced from Flickr with thanks to Compfight. All images are used under the terms of a  Creative Commons licence . Photographer Credits: kalandrakas; hans s; Aaron Escobar; MsBlueSky; Falling Heavens; Jay Dugger; Jacob Bøtter; Vincent Boiteau; World Economic Forum; teamstickergiant; Libertinus; kimba; Jeb Ro; K.Coles; erin MC hammer; Torley]

Más contenido relacionado

La actualidad más candente

Strategy First: Understanding the Strategic Foundation of Social Media Marketing
Strategy First: Understanding the Strategic Foundation of Social Media MarketingStrategy First: Understanding the Strategic Foundation of Social Media Marketing
Strategy First: Understanding the Strategic Foundation of Social Media MarketingNick Westergaard
 
An Introduction to Social Media Marketing
An Introduction to Social Media MarketingAn Introduction to Social Media Marketing
An Introduction to Social Media MarketingNick Westergaard
 
MeasureWorks - The Waiting Experience
MeasureWorks - The Waiting ExperienceMeasureWorks - The Waiting Experience
MeasureWorks - The Waiting ExperienceMeasureWorks
 
Pinterest Social Spotlight
Pinterest Social SpotlightPinterest Social Spotlight
Pinterest Social SpotlightNick Westergaard
 
Engagement: How Social Media Conversations Create More Engaged Brands
Engagement: How Social Media Conversations Create More Engaged Brands Engagement: How Social Media Conversations Create More Engaged Brands
Engagement: How Social Media Conversations Create More Engaged Brands Nick Westergaard
 
Crisis Management in Social Media Marketing
Crisis Management in Social Media MarketingCrisis Management in Social Media Marketing
Crisis Management in Social Media MarketingNick Westergaard
 
Content: How to Fuel Social Media Marketing with Content
Content: How to Fuel Social Media Marketing with ContentContent: How to Fuel Social Media Marketing with Content
Content: How to Fuel Social Media Marketing with ContentNick Westergaard
 
Navigating the Social Media Terrain
Navigating the Social Media TerrainNavigating the Social Media Terrain
Navigating the Social Media TerrainKelly Kearney
 
Instagram Social Spotlight
Instagram Social SpotlightInstagram Social Spotlight
Instagram Social SpotlightNick Westergaard
 
The Evolving Role of Social Media Technology in Delivering Improved Results
The Evolving Role of Social Media Technology in Delivering Improved ResultsThe Evolving Role of Social Media Technology in Delivering Improved Results
The Evolving Role of Social Media Technology in Delivering Improved Resultsrazorsocial
 
What's Next for Social Listening
What's Next for Social ListeningWhat's Next for Social Listening
What's Next for Social ListeningOgilvy Consulting
 
SlideShare Social Spotlight
SlideShare Social SpotlightSlideShare Social Spotlight
SlideShare Social SpotlightNick Westergaard
 

La actualidad más candente (20)

Facebook Social Spotlight
Facebook Social SpotlightFacebook Social Spotlight
Facebook Social Spotlight
 
Strategy First: Understanding the Strategic Foundation of Social Media Marketing
Strategy First: Understanding the Strategic Foundation of Social Media MarketingStrategy First: Understanding the Strategic Foundation of Social Media Marketing
Strategy First: Understanding the Strategic Foundation of Social Media Marketing
 
Twitter Social Spotlight
Twitter Social SpotlightTwitter Social Spotlight
Twitter Social Spotlight
 
An Introduction to Social Media Marketing
An Introduction to Social Media MarketingAn Introduction to Social Media Marketing
An Introduction to Social Media Marketing
 
MeasureWorks - The Waiting Experience
MeasureWorks - The Waiting ExperienceMeasureWorks - The Waiting Experience
MeasureWorks - The Waiting Experience
 
Pinterest Social Spotlight
Pinterest Social SpotlightPinterest Social Spotlight
Pinterest Social Spotlight
 
Snapchat Social Spotlight
Snapchat Social SpotlightSnapchat Social Spotlight
Snapchat Social Spotlight
 
Engagement: How Social Media Conversations Create More Engaged Brands
Engagement: How Social Media Conversations Create More Engaged Brands Engagement: How Social Media Conversations Create More Engaged Brands
Engagement: How Social Media Conversations Create More Engaged Brands
 
Crisis Management in Social Media Marketing
Crisis Management in Social Media MarketingCrisis Management in Social Media Marketing
Crisis Management in Social Media Marketing
 
LinkedIn Social Spotlight
LinkedIn Social SpotlightLinkedIn Social Spotlight
LinkedIn Social Spotlight
 
Content: How to Fuel Social Media Marketing with Content
Content: How to Fuel Social Media Marketing with ContentContent: How to Fuel Social Media Marketing with Content
Content: How to Fuel Social Media Marketing with Content
 
Navigating the Social Media Terrain
Navigating the Social Media TerrainNavigating the Social Media Terrain
Navigating the Social Media Terrain
 
Strategy First
Strategy FirstStrategy First
Strategy First
 
Content Marketing 201
Content Marketing 201Content Marketing 201
Content Marketing 201
 
Instagram Social Spotlight
Instagram Social SpotlightInstagram Social Spotlight
Instagram Social Spotlight
 
The Evolving Role of Social Media Technology in Delivering Improved Results
The Evolving Role of Social Media Technology in Delivering Improved ResultsThe Evolving Role of Social Media Technology in Delivering Improved Results
The Evolving Role of Social Media Technology in Delivering Improved Results
 
Blogging 101 for Brands
Blogging 101 for BrandsBlogging 101 for Brands
Blogging 101 for Brands
 
What's Next for Social Listening
What's Next for Social ListeningWhat's Next for Social Listening
What's Next for Social Listening
 
SlideShare Social Spotlight
SlideShare Social SpotlightSlideShare Social Spotlight
SlideShare Social Spotlight
 
Vine Social Spotlight
Vine Social SpotlightVine Social Spotlight
Vine Social Spotlight
 

Destacado

How to monitor FMCG brand in the Internet? (EN)
How to monitor FMCG brand in the Internet? (EN)How to monitor FMCG brand in the Internet? (EN)
How to monitor FMCG brand in the Internet? (EN)Kwit Analytics
 
Designing for Cross Channel User Experience
Designing for Cross Channel User ExperienceDesigning for Cross Channel User Experience
Designing for Cross Channel User ExperienceChrissy Welsh
 
Thèse omnicanal executive marketing management essec
Thèse omnicanal   executive marketing management essecThèse omnicanal   executive marketing management essec
Thèse omnicanal executive marketing management essecMarie-Emilie Sapin
 
OmniCanal Luxe et Prêt-à-Porter : 9 Stratégies Gagnantes
OmniCanal Luxe et Prêt-à-Porter : 9 Stratégies GagnantesOmniCanal Luxe et Prêt-à-Porter : 9 Stratégies Gagnantes
OmniCanal Luxe et Prêt-à-Porter : 9 Stratégies GagnantesStephany Gochuico
 
OmniCanal Retail : 9 Stratégies Gagnantes, 16 Canaux & Innovations
OmniCanal Retail : 9 Stratégies Gagnantes, 16 Canaux & InnovationsOmniCanal Retail : 9 Stratégies Gagnantes, 16 Canaux & Innovations
OmniCanal Retail : 9 Stratégies Gagnantes, 16 Canaux & InnovationsStephany Gochuico
 

Destacado (6)

How to monitor FMCG brand in the Internet? (EN)
How to monitor FMCG brand in the Internet? (EN)How to monitor FMCG brand in the Internet? (EN)
How to monitor FMCG brand in the Internet? (EN)
 
Brand building on internet
Brand building on internetBrand building on internet
Brand building on internet
 
Designing for Cross Channel User Experience
Designing for Cross Channel User ExperienceDesigning for Cross Channel User Experience
Designing for Cross Channel User Experience
 
Thèse omnicanal executive marketing management essec
Thèse omnicanal   executive marketing management essecThèse omnicanal   executive marketing management essec
Thèse omnicanal executive marketing management essec
 
OmniCanal Luxe et Prêt-à-Porter : 9 Stratégies Gagnantes
OmniCanal Luxe et Prêt-à-Porter : 9 Stratégies GagnantesOmniCanal Luxe et Prêt-à-Porter : 9 Stratégies Gagnantes
OmniCanal Luxe et Prêt-à-Porter : 9 Stratégies Gagnantes
 
OmniCanal Retail : 9 Stratégies Gagnantes, 16 Canaux & Innovations
OmniCanal Retail : 9 Stratégies Gagnantes, 16 Canaux & InnovationsOmniCanal Retail : 9 Stratégies Gagnantes, 16 Canaux & Innovations
OmniCanal Retail : 9 Stratégies Gagnantes, 16 Canaux & Innovations
 

Similar a Social Media Monitoring: Brands That Listen Make Better Friends

How Social Media has Changed Word of Mouth Marketing: Using the Internet to B...
How Social Media has Changed Word of Mouth Marketing: Using the Internet to B...How Social Media has Changed Word of Mouth Marketing: Using the Internet to B...
How Social Media has Changed Word of Mouth Marketing: Using the Internet to B...Matt Granfield
 
Social Media Marketing for Small Business 101
Social Media Marketing for Small Business 101Social Media Marketing for Small Business 101
Social Media Marketing for Small Business 101Matt Granfield
 
Join The Conversation Social Media
Join The Conversation Social MediaJoin The Conversation Social Media
Join The Conversation Social MediaScott Howard
 
Social media: don't get left behind - February 2011
Social media: don't get left behind - February 2011Social media: don't get left behind - February 2011
Social media: don't get left behind - February 2011Matt Granfield
 
Social media reputation management - Sysomos
Social media reputation management - SysomosSocial media reputation management - Sysomos
Social media reputation management - SysomosSysomos
 
Social Media for Business (with case studies)
Social Media for Business (with case studies)Social Media for Business (with case studies)
Social Media for Business (with case studies)Hareesh Tibrewala
 
Social Media Intelligence - Listening, Engaging & Adapting
Social Media Intelligence - Listening, Engaging & AdaptingSocial Media Intelligence - Listening, Engaging & Adapting
Social Media Intelligence - Listening, Engaging & AdaptingEarthbound Media Group
 
Introduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont CouncilIntroduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont Councilguest815d78
 
Social Media Training for The Vermont Council
Social Media Training for The Vermont CouncilSocial Media Training for The Vermont Council
Social Media Training for The Vermont CouncilWebbed Marketing
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingdpullease
 
Creating Buzz/Engaging Influencers -Social Media Masters - Toronto
Creating  Buzz/Engaging Influencers -Social Media Masters - TorontoCreating  Buzz/Engaging Influencers -Social Media Masters - Toronto
Creating Buzz/Engaging Influencers -Social Media Masters - TorontoSean Moffitt
 
Social media overview
Social media overview Social media overview
Social media overview GetEvangelized
 
Social Media Overview :TIE workshop
Social Media Overview :TIE workshopSocial Media Overview :TIE workshop
Social Media Overview :TIE workshopHareesh Tibrewala
 
Communication Strategies for Social Media
Communication Strategies for Social MediaCommunication Strategies for Social Media
Communication Strategies for Social MediaHareesh Tibrewala
 
EO Toronto: Social media - fad or fantastic
EO Toronto: Social media - fad or fantasticEO Toronto: Social media - fad or fantastic
EO Toronto: Social media - fad or fantasticClearFit
 
Social Media Networking
Social Media NetworkingSocial Media Networking
Social Media Networkingseovice
 
Making Sense Of Social Media
Making Sense Of Social MediaMaking Sense Of Social Media
Making Sense Of Social MediaThomas Dock
 
Selling with social media
Selling with social mediaSelling with social media
Selling with social media42Republic
 

Similar a Social Media Monitoring: Brands That Listen Make Better Friends (20)

How Social Media has Changed Word of Mouth Marketing: Using the Internet to B...
How Social Media has Changed Word of Mouth Marketing: Using the Internet to B...How Social Media has Changed Word of Mouth Marketing: Using the Internet to B...
How Social Media has Changed Word of Mouth Marketing: Using the Internet to B...
 
Social Media Marketing for Small Business 101
Social Media Marketing for Small Business 101Social Media Marketing for Small Business 101
Social Media Marketing for Small Business 101
 
Join The Conversation Social Media
Join The Conversation Social MediaJoin The Conversation Social Media
Join The Conversation Social Media
 
Social media: don't get left behind - February 2011
Social media: don't get left behind - February 2011Social media: don't get left behind - February 2011
Social media: don't get left behind - February 2011
 
Social media reputation management - Sysomos
Social media reputation management - SysomosSocial media reputation management - Sysomos
Social media reputation management - Sysomos
 
Introducing Social Media
Introducing Social MediaIntroducing Social Media
Introducing Social Media
 
Social Media for Business (with case studies)
Social Media for Business (with case studies)Social Media for Business (with case studies)
Social Media for Business (with case studies)
 
Social Media Intelligence - Listening, Engaging & Adapting
Social Media Intelligence - Listening, Engaging & AdaptingSocial Media Intelligence - Listening, Engaging & Adapting
Social Media Intelligence - Listening, Engaging & Adapting
 
Introduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont CouncilIntroduction to Social Media for The Vermont Council
Introduction to Social Media for The Vermont Council
 
Social Media Training for The Vermont Council
Social Media Training for The Vermont CouncilSocial Media Training for The Vermont Council
Social Media Training for The Vermont Council
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Creating Buzz/Engaging Influencers -Social Media Masters - Toronto
Creating  Buzz/Engaging Influencers -Social Media Masters - TorontoCreating  Buzz/Engaging Influencers -Social Media Masters - Toronto
Creating Buzz/Engaging Influencers -Social Media Masters - Toronto
 
Social media overview
Social media overview Social media overview
Social media overview
 
Tie overview
Tie overviewTie overview
Tie overview
 
Social Media Overview :TIE workshop
Social Media Overview :TIE workshopSocial Media Overview :TIE workshop
Social Media Overview :TIE workshop
 
Communication Strategies for Social Media
Communication Strategies for Social MediaCommunication Strategies for Social Media
Communication Strategies for Social Media
 
EO Toronto: Social media - fad or fantastic
EO Toronto: Social media - fad or fantasticEO Toronto: Social media - fad or fantastic
EO Toronto: Social media - fad or fantastic
 
Social Media Networking
Social Media NetworkingSocial Media Networking
Social Media Networking
 
Making Sense Of Social Media
Making Sense Of Social MediaMaking Sense Of Social Media
Making Sense Of Social Media
 
Selling with social media
Selling with social mediaSelling with social media
Selling with social media
 

Más de Matt Granfield

Social media marketing survival guide
Social media marketing survival guideSocial media marketing survival guide
Social media marketing survival guideMatt Granfield
 
Social media marketing survival guide
Social media marketing survival guideSocial media marketing survival guide
Social media marketing survival guideMatt Granfield
 
Social media marketing for the tourism industry
Social media marketing for the tourism industrySocial media marketing for the tourism industry
Social media marketing for the tourism industryMatt Granfield
 
e-commerce made easy - Everything you need to know about selling online
e-commerce made easy - Everything you need to know about selling onlinee-commerce made easy - Everything you need to know about selling online
e-commerce made easy - Everything you need to know about selling onlineMatt Granfield
 
Email Marketing Masterclass
Email Marketing MasterclassEmail Marketing Masterclass
Email Marketing MasterclassMatt Granfield
 
Official Rules Of Social Media Measurement
Official Rules Of Social Media MeasurementOfficial Rules Of Social Media Measurement
Official Rules Of Social Media MeasurementMatt Granfield
 

Más de Matt Granfield (7)

Social media marketing survival guide
Social media marketing survival guideSocial media marketing survival guide
Social media marketing survival guide
 
Social media marketing survival guide
Social media marketing survival guideSocial media marketing survival guide
Social media marketing survival guide
 
Social media marketing for the tourism industry
Social media marketing for the tourism industrySocial media marketing for the tourism industry
Social media marketing for the tourism industry
 
e-commerce made easy - Everything you need to know about selling online
e-commerce made easy - Everything you need to know about selling onlinee-commerce made easy - Everything you need to know about selling online
e-commerce made easy - Everything you need to know about selling online
 
Email Marketing Masterclass
Email Marketing MasterclassEmail Marketing Masterclass
Email Marketing Masterclass
 
Official Rules Of Social Media Measurement
Official Rules Of Social Media MeasurementOfficial Rules Of Social Media Measurement
Official Rules Of Social Media Measurement
 
e-CBD Shopping Cart
e-CBD Shopping Carte-CBD Shopping Cart
e-CBD Shopping Cart
 

Último

Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Scrum Events & How to run them effectively
Scrum Events & How to run them effectivelyScrum Events & How to run them effectively
Scrum Events & How to run them effectivelyMarianna Nakou
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaEricBonilla13
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyfashionfound007
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKELtd
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxesiyasmengesha
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 

Último (20)

WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Scrum Events & How to run them effectively
Scrum Events & How to run them effectivelyScrum Events & How to run them effectively
Scrum Events & How to run them effectively
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric Bonilla
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the company
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 

Social Media Monitoring: Brands That Listen Make Better Friends

  • 1. Social Media Monitoring (Because brands that listen make better friends)
  • 2. “ Word of Mouth” has always been the most effective form of marketing. People have always trusted their friends opinions…
  • 3. Hey Maximus, Poncius in front of me reckons I need a new anti-perspirant, you always smell nice, what do you use? Centurio, it never lets me down!
  • 4.
  • 5.
  • 6. You could tell people whatever you wanted, because you knew they were paying attention… Image © Aaron Escobar @ Flickr
  • 7. No matter how blatant or irrelevant your message was, people used to listen…
  • 8. But the landscape has changed…
  • 9.
  • 10.
  • 11.
  • 12. McKinsey and Co. estimate that 2/3 of the economy is now influenced by personal recommendations…
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. You have an opportunity to make friends like never before
  • 25. Most brands now have a Twitter page and a Facebook account of course…
  • 26. Most companies now have a Twitter account and a Facebook page, but smart marketers are starting to realise that brands that listen make better friends…
  • 27.  
  • 28. But you don’t just want any old friends, you want best friends. And you only get to be best friends by being the best listener…
  • 29. “ I would much rather be in front of ten people who are the right people than ten thousand people who aren’t.” – Seth Godin
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43. This presentation brought to you by Dialogix is a social media monitoring tool that shows you exactly what is being said about your brand, industry and competitors in Twitter, YouTube, Flickr, news websites, forums, MySpace, Facebook and much more. Track sentiment, create a database of key influencers and then keep on top of the buzz. www.dialogix.com.au
  • 44. IMAGE CREDITS [All photos were sourced from Flickr with thanks to Compfight. All images are used under the terms of a Creative Commons licence . Photographer Credits: kalandrakas; hans s; Aaron Escobar; MsBlueSky; Falling Heavens; Jay Dugger; Jacob Bøtter; Vincent Boiteau; World Economic Forum; teamstickergiant; Libertinus; kimba; Jeb Ro; K.Coles; erin MC hammer; Torley]