Environmental communications

1. Internal Environmental Communication
FROM THE MONOLOGE TO THE DIALOGE
Prepared by Matt Guild
12/1/13

2. INTERNAL COMMUNICATION DEVELOPMENT HISTORY
OD Internal Communication
Staff number: 25
Account Management &
Internal Communication
Staff number: 6
HR Account Management
Staff number: 2
2013
2012
2009
As the scope of HR/ Organizational Development started to grow, Internal Communication
transferred from merely HR communication into Organization-wide Communication

3. 3 MAIN ROLES OF INTERNAL COMMUNICATIONS
Strategic
Communication
Employer Brand
promotion
Employee
researches

4. STRATEGIC COMMUNICATION & RELATIONS TO ORGANIZATIONAL
DEVELOPMENT
Strategic Communication Agenda:
Directions,
Key priorities &
company goals
Division targets,
prioritized projects
Strategic Planning
Workshop
Targets
deployment
Targets and projects
implementation status,
main achievements
Performance
reviews
Strategy Planning & Performance Management timeline
Year end results
Performance
Appraisal

5. STRATEGIC COMMUNICATION MEDIUM
CEO messages
Internal magazine
Video-messages
Presentations
Infoday
Intranet
Q&A sessions

6. STRATEGIC COMMUNICATION BENEFITS
WHAT ARE WE ABLE TO GAIN?
•
Employees understand company vision and business goals
•
See direct alignment between their individual targets & company goals
•
Show high commitment in going extra mile to achieve desired business results
•
ARE ENGAGED

7. 3 MAIN ROLES OF INTERNAL COMMUNICATIONS
Strategic
Communication
Employer Brand
promotion
Employee
researches

8. EMPLOYER BRANDING
Employee
Engagement
Recruitment
Retention
Style of
Management
Reward &
Recognition
Orientation &
Induction
Communication
Values
Employer Leadership
Brand
Competencies
Measurement
Performance &
Development
Working
Environment
Corporate
Culture

9. Values Competition
1
Design
Values
Competencies
GOOD brand
Cross-functional
cooperation
2
Branding
Meeting management
Email etiquette
Dress code
3
Delivery
4
Maintenance

10. CORPORATE CULTURE
• Employees are 9 times more likely
to support change if they hear it from
line manager compared to company
newsletters
- TJ Larkin Communicating Big Change
•
WHAT REALLY CHANGES
EMPLOYEE BEHAVIOR?
7%
32%
61%
Formal Media
Infrastructure
Source: Towers Perin & Tom Lee
What we do:
Coordination meetings
Time-out sessions
Cross-functional networking
Team-briefings
Leadership

11. EMPLOYEE ENGAGEMENT
•
•
Involve:
Forum in Intranet
Recognize:
Employee appreciation
Message box
•
Enjoy together:
New Year staff event
Department dinners
Employee Performances

12. EMPLOYEE RESEARCHES
Commitment &Satisfaction Surveys:
•
•
Employee Commitment Survey
Internal Customer Satisfaction Survey
Opinion Surveys:
•
•
•
•
Coordination meetings
Strategy perception
Post-event surveys
Various Intranet polls
External Perception Research:
•
Employer Brand research

13. RELATIONSHIP HIERARCHY
Our goal
Advocacy
Loyalty
Satisfaction
Transaction
Trust
Familiarity

14. Environmental Management Procedures
12/9/2013

15. Environmental Management System
Procedures
• The Environmental Management System;
• The importance of conformance with the
environmental policy, procedures and EMS;
• The potential consequences of system nonconformances;
• Individual roles and responsibilities in achieving
conformance with procedures,
• The significant environmental aspects associated
with work activities and the environmental benefits
of improved personal performance
12/9/2013

16. Major Topics of Internal Communication
• Environmental policy, objectives, and targets;
• Environmental roles and responsibilities;
• Environmental regulatory requirements;
• Environmental performance compared to
objectives and targets;
• Environmental policies and procedures; and,
• Hazards and emergency response procedures
12/9/2013

17. Elements of An EMS:
• Reviewing the company's environmental goals
• Analyzing its environmental impacts and legal requirements
• Setting environmental objectives and targets to reduce
environmental impacts and comply with legal requirements
• Establishing programs to meet these objectives and targets
• Monitoring and measuring progress in achieving the
objectives
• Ensuring employees' environmental awareness and
competence
• Reviewing progress of the EMS and making improvements
12/9/2013

18. A Strategy for Internal Communication
• Disseminating a unified culture among EEAA employees with respect to EEAA’s
responsibilities as well as to the importance of its tasks and Communication
• objectives, provided such culture be unanimous and supported by the senior
management.
• 2. Improving employees understanding and commitment to EEAA general and
specific objectives of its sectors and the missions they undertake.
• 3. Developing a high level of coordination between EEAA sectors and RBOs in the
fields of information collection and dissemination, causing a rapid and active flaw
of the information required for external communication through the various
sectors.
• 4. Increasing feedback capacity to transfer information through outreach
communication media
12/9/2013

19. Internal Communication
1. Achieving as much integration as possible among external
communication activities conducted by EEAA and the
Communication activities conducted by organizations and
authorities concerned with environmental issues.
2. Rationalizing economic behavior and bettering the quality
of Communication behavior of field employees whether in
institutions, organization or associations concerned with
environmental issues.
3. Encouraging public participation in efforts exerted for
improving environmental conditions in society.
4. Bridging any existing gap between positive approaches and
negative behaviors.
12/9/2013

20. Environmental Management
Procedures
• Traffic Management
• Water Pollution
• Delivery, Storage, Refueling and Spills of Fuel
and Chemicals
• Environmental Impact/Risk Assessments
• Environmental Performance, Monitoring and
Review
• Environmental Management Information
• Site Waste Management Plans
12/9/2013

21. Vision/goals
• Establish and review periodically our environmental goals within a
program of continual improvement.
• Comply with legal requirements pertinent to our industry and with the
requirements of other initiatives we enter into in accordance with our
commitment to offer quality products and services.
• Conduct laboratory analyses and supply environmental services without
risk to workers’ health.
• Operate the laboratory with a minimum of waste, in current and future
operations.
• Pursue our work with a minimum of disturbance to our neighbors and the
community.
12/9/2013