How online media should approach web 2.0 and how the online newspaper I run, Mail & Guardian Online, embraced Web 2.0

5. Despite the hype & changing technology environment which sees increasingly fragmented, informal media, there is one constant: People want quality

6. In the digital era, perhaps it’s media’s role to cut through clutter & noise . It was the same as the first newspaper rolled off the press, it’s the same now, and will be the same forever. Media are gatekeepers and guardians of quality.

8. Daily website Weekly paper

11. www.newsinphotos.co.za

13. http://photos.mg.co.za/getone.php

14. www.newsinphotos.co.za

15. http://photos.mg.co.za/zzub.php

28. www.amatomu.com

29. www.amatomu.com

30. www.amatomu.com

31. www.amatomu.com

38. www.amagama.com

40. Own journalists, columnists, bloggers, up and coming writers, commentators, academics, CEOs, intellectuals and opinion makers across various industries and political spectrums all share a platform to provide thought-provoking, quality writing.

42. www.thoughtleader.co.za

44. hybrid model Best of publishing editor & gatekeeping processes, corporate structure, style rules, standardised media ethics Best of blogs trackbacks, network, blogrolls, stats, comments, laissez-faire publishing schedule, conversational style

47. blog Write on what you want, how long you want, however frequently you want, less commitment? “By invitation 2.0”? column Deadline, often write on set topic, set day for publishing, set amount of words, more pressure? more commitment?

48. http://www.thoughtleader.co.za/guyberger

50. www.thoughtleader.co.za

51. http://www.thoughtleader.co.za/topbloggers/