SlideShare una empresa de Scribd logo

BA 257 C5.C2

•
•
M
mattheweric
TecnologíaEmpresariales
1 de 26
Ch. 5, Case 2: Applebee’s, Travelocity, & Others: Data Mining for Business Decisions Team 2: Ali Alsagor Anthony Datollo Stacy Genelow Kevin McNavage Matthew Vital
Applebee’s (Background) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Applebee’s (Case) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Problem ,[object Object],[object Object],[object Object],[object Object]
The Problem: Applebee’s ,[object Object],[object Object],[object Object],[object Object],[object Object]
Solution: Applebee’s ,[object Object],[object Object]
Evaluation of Alternatives: Applebee’s ,[object Object],[object Object],[object Object]
Recommendations: Applebee’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Possible Results & Obstacles to Implementation ,[object Object],[object Object],[object Object],[object Object]
Possible Results & Obstacles to Implementation: Applebee’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Travelocity (Background) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Bill of Rights ,[object Object]
Travelocity (Case) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Problem: Travelocity ,[object Object],[object Object],[object Object],[object Object]
Solution: Travelocity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluation of Alternatives: Travelocity ,[object Object],[object Object],[object Object]
Recommendations: Travelocity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Possible Results & Obstacles to Implementation: Travelocity ,[object Object],[object Object],[object Object],[object Object],[object Object]
VistaPrint Ltd. (Background & Case) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Problem: VistaPrint ,[object Object],[object Object],[object Object]
Solution: VistaPrint ,[object Object],[object Object],[object Object]
Evaluation of Alternatives: VistaPrint ,[object Object],[object Object],[object Object]
Recommendations: VistaPrint ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Possible Results & Obstacles to Implementation: Vista Print ,[object Object],[object Object],[object Object],[object Object],[object Object]
References ,[object Object],[object Object],[object Object]
QUESTIONS????

Recomendados

Comparison of swot analysis b/w Mcdonald and subway
Comparison of swot analysis b/w Mcdonald and subwayComparison of swot analysis b/w Mcdonald and subway
Comparison of swot analysis b/w Mcdonald and subwayAmrit Deepak
 
"Heaven on Earth" Business Plan
"Heaven on Earth" Business Plan"Heaven on Earth" Business Plan
"Heaven on Earth" Business PlanLenia Miltiadous
 
Jet blue
Jet blueJet blue
Jet blueAssad Rifat
 
Online Grocery - Partnership Proposal
Online Grocery - Partnership ProposalOnline Grocery - Partnership Proposal
Online Grocery - Partnership Proposalalamoodi
 
Google Analytics - 10 Analysis Tips for Actionable Insights
Google Analytics - 10 Analysis Tips for Actionable InsightsGoogle Analytics - 10 Analysis Tips for Actionable Insights
Google Analytics - 10 Analysis Tips for Actionable InsightsJack Nguyen (Hung Tien)
 
Chipotle Social Media SWOT
Chipotle Social Media SWOTChipotle Social Media SWOT
Chipotle Social Media SWOTCarolina Bellido
 
Home Depot IMC Campaign
Home Depot IMC CampaignHome Depot IMC Campaign
Home Depot IMC CampaignRebecca Frishman
 
Customer Insight PowerPoint Presentation Slides
Customer Insight PowerPoint Presentation Slides Customer Insight PowerPoint Presentation Slides
Customer Insight PowerPoint Presentation Slides SlideTeam
 

Recomendados

Comparison of swot analysis b/w Mcdonald and subway
Comparison of swot analysis b/w Mcdonald and subwayComparison of swot analysis b/w Mcdonald and subway
Comparison of swot analysis b/w Mcdonald and subwayAmrit Deepak
 
"Heaven on Earth" Business Plan
"Heaven on Earth" Business Plan"Heaven on Earth" Business Plan
"Heaven on Earth" Business PlanLenia Miltiadous
 
Jet blue
Jet blueJet blue
Jet blueAssad Rifat
 
Online Grocery - Partnership Proposal
Online Grocery - Partnership ProposalOnline Grocery - Partnership Proposal
Online Grocery - Partnership Proposalalamoodi
 
Google Analytics - 10 Analysis Tips for Actionable Insights
Google Analytics - 10 Analysis Tips for Actionable InsightsGoogle Analytics - 10 Analysis Tips for Actionable Insights
Google Analytics - 10 Analysis Tips for Actionable InsightsJack Nguyen (Hung Tien)
 
Chipotle Social Media SWOT
Chipotle Social Media SWOTChipotle Social Media SWOT
Chipotle Social Media SWOTCarolina Bellido
 
Home Depot IMC Campaign
Home Depot IMC CampaignHome Depot IMC Campaign
Home Depot IMC CampaignRebecca Frishman
 
Customer Insight PowerPoint Presentation Slides
Customer Insight PowerPoint Presentation Slides Customer Insight PowerPoint Presentation Slides
Customer Insight PowerPoint Presentation Slides SlideTeam
 
'Share Your Ears' Social media marketing campaign
'Share Your Ears' Social media marketing campaign'Share Your Ears' Social media marketing campaign
'Share Your Ears' Social media marketing campaignchinmaybosamia
 
Smoothie Bar Business Plan
Smoothie Bar Business PlanSmoothie Bar Business Plan
Smoothie Bar Business PlanRoyale Brands
 
Pizza hut value education
Pizza hut value educationPizza hut value education
Pizza hut value educationjjianprakash
 
Mcdonald vs kfc
Mcdonald vs kfcMcdonald vs kfc
Mcdonald vs kfcChindavanh Vilivong
 
Adv420 SUBWAY digital marketing strategy
Adv420 SUBWAY digital marketing strategyAdv420 SUBWAY digital marketing strategy
Adv420 SUBWAY digital marketing strategyStephanie Ho
 
Niagara falls
Niagara fallsNiagara falls
Niagara fallserseavetir
 
Wings - International Business Plan
Wings - International Business PlanWings - International Business Plan
Wings - International Business PlanJason Marentette
 
Skinny's strategic planning presentation 9.26.12
Skinny's strategic planning presentation 9.26.12Skinny's strategic planning presentation 9.26.12
Skinny's strategic planning presentation 9.26.12imaette
 
Chipotle - Digital Marketing Strategy
Chipotle - Digital Marketing StrategyChipotle - Digital Marketing Strategy
Chipotle - Digital Marketing StrategyYash Mehta
 
Learn Adobe analytics basics - Conversion variables
Learn Adobe analytics basics - Conversion variablesLearn Adobe analytics basics - Conversion variables
Learn Adobe analytics basics - Conversion variablesArunkumar Sundaram
 
Hello Fresh Funnel
Hello Fresh FunnelHello Fresh Funnel
Hello Fresh FunnelKeshav Arora
 
GFS
GFSGFS
GFSEstelle Cornu
 
Chipotle Buyer Persona
Chipotle Buyer PersonaChipotle Buyer Persona
Chipotle Buyer PersonaJacqueline Adadi
 
Mcdonald's competitive strategy
Mcdonald's competitive strategyMcdonald's competitive strategy
Mcdonald's competitive strategyYuhan Zhou
 
Campbell's Pitch Brief
Campbell's Pitch BriefCampbell's Pitch Brief
Campbell's Pitch BriefCubeyou Inc
 
A Harvard Business School Case Study- Launching Krispy Natural: Cracking the ...
A Harvard Business School Case Study- Launching Krispy Natural: Cracking the ...A Harvard Business School Case Study- Launching Krispy Natural: Cracking the ...
A Harvard Business School Case Study- Launching Krispy Natural: Cracking the ...Sumedha Uppal
 
Analysis of Chick-fil-a & Recommendations for Organizational Behavior
Analysis of Chick-fil-a & Recommendations for Organizational BehaviorAnalysis of Chick-fil-a & Recommendations for Organizational Behavior
Analysis of Chick-fil-a & Recommendations for Organizational BehaviorElizabeth Erhartic
 
Mccloskey Burton Marketing Strategy
Mccloskey Burton Marketing Strategy Mccloskey Burton Marketing Strategy
Mccloskey Burton Marketing Strategy mcclos23
 
Mc Donald's Pitch Brief
Mc Donald's Pitch BriefMc Donald's Pitch Brief
Mc Donald's Pitch BriefCubeyou Inc
 
Food and Beverages Sustainability
Food and Beverages SustainabilityFood and Beverages Sustainability
Food and Beverages SustainabilityM. C.
 
Group presentation2
Group presentation2Group presentation2
Group presentation2ITEC610
 
Applebees Metro
Applebees MetroApplebees Metro
Applebees Metromspinella1016
 

Más contenido relacionado

La actualidad más candente

'Share Your Ears' Social media marketing campaign
'Share Your Ears' Social media marketing campaign'Share Your Ears' Social media marketing campaign
'Share Your Ears' Social media marketing campaignchinmaybosamia
 
Smoothie Bar Business Plan
Smoothie Bar Business PlanSmoothie Bar Business Plan
Smoothie Bar Business PlanRoyale Brands
 
Pizza hut value education
Pizza hut value educationPizza hut value education
Pizza hut value educationjjianprakash
 
Adv420 SUBWAY digital marketing strategy
Adv420 SUBWAY digital marketing strategyAdv420 SUBWAY digital marketing strategy
Adv420 SUBWAY digital marketing strategyStephanie Ho
 
Wings - International Business Plan
Wings - International Business PlanWings - International Business Plan
Wings - International Business PlanJason Marentette
 
Skinny's strategic planning presentation 9.26.12
Skinny's strategic planning presentation 9.26.12Skinny's strategic planning presentation 9.26.12
Skinny's strategic planning presentation 9.26.12imaette
 
Chipotle - Digital Marketing Strategy
Chipotle - Digital Marketing StrategyChipotle - Digital Marketing Strategy
Chipotle - Digital Marketing StrategyYash Mehta
 
Learn Adobe analytics basics - Conversion variables
Learn Adobe analytics basics - Conversion variablesLearn Adobe analytics basics - Conversion variables
Learn Adobe analytics basics - Conversion variablesArunkumar Sundaram
 
Hello Fresh Funnel
Hello Fresh FunnelHello Fresh Funnel
Hello Fresh FunnelKeshav Arora
 
Mcdonald's competitive strategy
Mcdonald's competitive strategyMcdonald's competitive strategy
Mcdonald's competitive strategyYuhan Zhou
 
Campbell's Pitch Brief
Campbell's Pitch BriefCampbell's Pitch Brief
Campbell's Pitch BriefCubeyou Inc
 
A Harvard Business School Case Study- Launching Krispy Natural: Cracking the ...
A Harvard Business School Case Study- Launching Krispy Natural: Cracking the ...A Harvard Business School Case Study- Launching Krispy Natural: Cracking the ...
A Harvard Business School Case Study- Launching Krispy Natural: Cracking the ...Sumedha Uppal
 
Analysis of Chick-fil-a & Recommendations for Organizational Behavior
Analysis of Chick-fil-a & Recommendations for Organizational BehaviorAnalysis of Chick-fil-a & Recommendations for Organizational Behavior
Analysis of Chick-fil-a & Recommendations for Organizational BehaviorElizabeth Erhartic
 
Mccloskey Burton Marketing Strategy
Mccloskey Burton Marketing Strategy Mccloskey Burton Marketing Strategy
Mccloskey Burton Marketing Strategy mcclos23
 
Mc Donald's Pitch Brief
Mc Donald's Pitch BriefMc Donald's Pitch Brief
Mc Donald's Pitch BriefCubeyou Inc
 
Food and Beverages Sustainability
Food and Beverages SustainabilityFood and Beverages Sustainability
Food and Beverages SustainabilityM. C.
 

La actualidad más candente (20)

'Share Your Ears' Social media marketing campaign
'Share Your Ears' Social media marketing campaign'Share Your Ears' Social media marketing campaign
'Share Your Ears' Social media marketing campaign
 
Smoothie Bar Business Plan
Smoothie Bar Business PlanSmoothie Bar Business Plan
Smoothie Bar Business Plan
 
Pizza hut value education
Pizza hut value educationPizza hut value education
Pizza hut value education
 
Mcdonald vs kfc
Mcdonald vs kfcMcdonald vs kfc
Mcdonald vs kfc
 
Adv420 SUBWAY digital marketing strategy
Adv420 SUBWAY digital marketing strategyAdv420 SUBWAY digital marketing strategy
Adv420 SUBWAY digital marketing strategy
 
Niagara falls
Niagara fallsNiagara falls
Niagara falls
 
Wings - International Business Plan
Wings - International Business PlanWings - International Business Plan
Wings - International Business Plan
 
Skinny's strategic planning presentation 9.26.12
Skinny's strategic planning presentation 9.26.12Skinny's strategic planning presentation 9.26.12
Skinny's strategic planning presentation 9.26.12
 
Chipotle - Digital Marketing Strategy
Chipotle - Digital Marketing StrategyChipotle - Digital Marketing Strategy
Chipotle - Digital Marketing Strategy
 
Learn Adobe analytics basics - Conversion variables
Learn Adobe analytics basics - Conversion variablesLearn Adobe analytics basics - Conversion variables
Learn Adobe analytics basics - Conversion variables
 
Hello Fresh Funnel
Hello Fresh FunnelHello Fresh Funnel
Hello Fresh Funnel
 
GFS
GFSGFS
GFS
 
Chipotle Buyer Persona
Chipotle Buyer PersonaChipotle Buyer Persona
Chipotle Buyer Persona
 
Mcdonald's competitive strategy
Mcdonald's competitive strategyMcdonald's competitive strategy
Mcdonald's competitive strategy
 
Campbell's Pitch Brief
Campbell's Pitch BriefCampbell's Pitch Brief
Campbell's Pitch Brief
 
A Harvard Business School Case Study- Launching Krispy Natural: Cracking the ...
A Harvard Business School Case Study- Launching Krispy Natural: Cracking the ...A Harvard Business School Case Study- Launching Krispy Natural: Cracking the ...
A Harvard Business School Case Study- Launching Krispy Natural: Cracking the ...
 
Analysis of Chick-fil-a & Recommendations for Organizational Behavior
Analysis of Chick-fil-a & Recommendations for Organizational BehaviorAnalysis of Chick-fil-a & Recommendations for Organizational Behavior
Analysis of Chick-fil-a & Recommendations for Organizational Behavior
 
Mccloskey Burton Marketing Strategy
Mccloskey Burton Marketing Strategy Mccloskey Burton Marketing Strategy
Mccloskey Burton Marketing Strategy
 
Mc Donald's Pitch Brief
Mc Donald's Pitch BriefMc Donald's Pitch Brief
Mc Donald's Pitch Brief
 
Food and Beverages Sustainability
Food and Beverages SustainabilityFood and Beverages Sustainability
Food and Beverages Sustainability
 

Destacado

Group presentation2
Group presentation2Group presentation2
Group presentation2ITEC610
 
Social Media ROI Case Study
Social Media ROI Case StudySocial Media ROI Case Study
Social Media ROI Case StudyJeff Esposito
 
Internet Marketing Boot Camp
Internet Marketing Boot CampInternet Marketing Boot Camp
Internet Marketing Boot CampVistaprint
 
Mdp Presentation V 1.0
Mdp Presentation V 1.0Mdp Presentation V 1.0
Mdp Presentation V 1.0Austin Cooke
 
Beyond the Basics: Social Media
Beyond the Basics: Social MediaBeyond the Basics: Social Media
Beyond the Basics: Social MediaVistaprint
 
Listening and acting socially
Listening and acting sociallyListening and acting socially
Listening and acting sociallyJeff Esposito
 
Beyond the Basics: Email Marketing
Beyond the Basics: Email MarketingBeyond the Basics: Email Marketing
Beyond the Basics: Email MarketingVistaprint
 
Introduction to eCommerce Business Models [Updated] - in Greek (sorry!)
Introduction to eCommerce Business Models [Updated] - in Greek (sorry!)Introduction to eCommerce Business Models [Updated] - in Greek (sorry!)
Introduction to eCommerce Business Models [Updated] - in Greek (sorry!)Fotis Antonopoulos
 
A Case Study in Social Media Measurement: Vistaprint
A Case Study in Social Media Measurement: VistaprintA Case Study in Social Media Measurement: Vistaprint
A Case Study in Social Media Measurement: VistaprintJeff Esposito
 
Great Advertisements
Great AdvertisementsGreat Advertisements
Great Advertisementsashok kumar
 
How Vistaprint Manages Customer Engagement
How Vistaprint Manages Customer EngagementHow Vistaprint Manages Customer Engagement
How Vistaprint Manages Customer EngagementOur Social Times
 
The Social Customer - Vistaprint Case Study
The Social Customer - Vistaprint Case StudyThe Social Customer - Vistaprint Case Study
The Social Customer - Vistaprint Case StudyJeff Esposito
 
Marketing Essentials: Marketing Basics
Marketing Essentials: Marketing BasicsMarketing Essentials: Marketing Basics
Marketing Essentials: Marketing BasicsVistaprint
 
Top 7 eCommerce Platforms for 2014
Top 7 eCommerce Platforms for 2014Top 7 eCommerce Platforms for 2014
Top 7 eCommerce Platforms for 2014Stefanos Falkonakis
 
Micro Business Holiday Trends
Micro Business Holiday TrendsMicro Business Holiday Trends
Micro Business Holiday TrendsVistaprint
 
Startup lab Ρωτώντας τους πελάτες
Startup lab Ρωτώντας τους πελάτεςStartup lab Ρωτώντας τους πελάτες
Startup lab Ρωτώντας τους πελάτεςSpiros Kapetanakis
 

Destacado (20)

Group presentation2
Group presentation2Group presentation2
Group presentation2
 
Applebees Metro
Applebees MetroApplebees Metro
Applebees Metro
 
Practica 10
Practica 10 Practica 10
Practica 10
 
Social Media ROI Case Study
Social Media ROI Case StudySocial Media ROI Case Study
Social Media ROI Case Study
 
Looking to 2015
Looking to 2015Looking to 2015
Looking to 2015
 
Internet Marketing Boot Camp
Internet Marketing Boot CampInternet Marketing Boot Camp
Internet Marketing Boot Camp
 
Mdp Presentation V 1.0
Mdp Presentation V 1.0Mdp Presentation V 1.0
Mdp Presentation V 1.0
 
Beyond the Basics: Social Media
Beyond the Basics: Social MediaBeyond the Basics: Social Media
Beyond the Basics: Social Media
 
Listening and acting socially
Listening and acting sociallyListening and acting socially
Listening and acting socially
 
Beyond the Basics: Email Marketing
Beyond the Basics: Email MarketingBeyond the Basics: Email Marketing
Beyond the Basics: Email Marketing
 
Introduction to eCommerce Business Models [Updated] - in Greek (sorry!)
Introduction to eCommerce Business Models [Updated] - in Greek (sorry!)Introduction to eCommerce Business Models [Updated] - in Greek (sorry!)
Introduction to eCommerce Business Models [Updated] - in Greek (sorry!)
 
A Case Study in Social Media Measurement: Vistaprint
A Case Study in Social Media Measurement: VistaprintA Case Study in Social Media Measurement: Vistaprint
A Case Study in Social Media Measurement: Vistaprint
 
Great Advertisements
Great AdvertisementsGreat Advertisements
Great Advertisements
 
How Vistaprint Manages Customer Engagement
How Vistaprint Manages Customer EngagementHow Vistaprint Manages Customer Engagement
How Vistaprint Manages Customer Engagement
 
The Social Customer - Vistaprint Case Study
The Social Customer - Vistaprint Case StudyThe Social Customer - Vistaprint Case Study
The Social Customer - Vistaprint Case Study
 
Marketing Essentials: Marketing Basics
Marketing Essentials: Marketing BasicsMarketing Essentials: Marketing Basics
Marketing Essentials: Marketing Basics
 
Top 7 eCommerce Platforms for 2014
Top 7 eCommerce Platforms for 2014Top 7 eCommerce Platforms for 2014
Top 7 eCommerce Platforms for 2014
 
Micro Business Holiday Trends
Micro Business Holiday TrendsMicro Business Holiday Trends
Micro Business Holiday Trends
 
eCommerce Trends 2015
eCommerce Trends 2015eCommerce Trends 2015
eCommerce Trends 2015
 
Startup lab Ρωτώντας τους πελάτες
Startup lab Ρωτώντας τους πελάτεςStartup lab Ρωτώντας τους πελάτες
Startup lab Ρωτώντας τους πελάτες
 

Similar a BA 257 C5.C2

Web Analytics. How to raise effectiveness of websites and advertising campaigns
Web Analytics. How to raise effectiveness of websites and advertising campaignsWeb Analytics. How to raise effectiveness of websites and advertising campaigns
Web Analytics. How to raise effectiveness of websites and advertising campaignsMyAcademy by iContext
 
Designing Outcomes For Usability Nycupa Hurst Final
Designing Outcomes For Usability Nycupa Hurst FinalDesigning Outcomes For Usability Nycupa Hurst Final
Designing Outcomes For Usability Nycupa Hurst FinalWIKOLO
 
Ei Presentation on analytics
Ei Presentation on analyticsEi Presentation on analytics
Ei Presentation on analyticsLar Veale
 
Leveraging Web Analytics to Increase Conversion - Market STL Presentation
Leveraging Web Analytics to Increase Conversion - Market STL PresentationLeveraging Web Analytics to Increase Conversion - Market STL Presentation
Leveraging Web Analytics to Increase Conversion - Market STL PresentationErin Moloney
 
ME - How Many Columns Should I Use?
ME - How Many Columns Should I Use?ME - How Many Columns Should I Use?
ME - How Many Columns Should I Use?Định Lê
 
How Many Columns Should I Use? How using the best page layout led to a 681% r...
How Many Columns Should I Use? How using the best page layout led to a 681% r...How Many Columns Should I Use? How using the best page layout led to a 681% r...
How Many Columns Should I Use? How using the best page layout led to a 681% r...MarketingExperiments
 
Emetrics analytics meets targeting meets crm v2
Emetrics analytics meets targeting meets crm v2Emetrics analytics meets targeting meets crm v2
Emetrics analytics meets targeting meets crm v2Julian Brewer, MBA, Dip DM
 
The art and science of website optimization
The art and science of website optimizationThe art and science of website optimization
The art and science of website optimizationRaj Lal
 
Optimisator : 8 Ways Analytics Helps Your Business Grow
Optimisator : 8 Ways Analytics Helps Your Business Grow Optimisator : 8 Ways Analytics Helps Your Business Grow
Optimisator : 8 Ways Analytics Helps Your Business Grow Optimisator
 
ISBSM #4 - Intro to Web Analytics
ISBSM #4 - Intro to Web AnalyticsISBSM #4 - Intro to Web Analytics
ISBSM #4 - Intro to Web AnalyticsAmit Klein
 
Closing the Loop
Closing the LoopClosing the Loop
Closing the LoopWebtrends
 
Google Analytics : Overview & Customization
Google Analytics : Overview & CustomizationGoogle Analytics : Overview & Customization
Google Analytics : Overview & CustomizationOur Kids Media
 
Stamats: Analytics Webinar
Stamats: Analytics WebinarStamats: Analytics Webinar
Stamats: Analytics Webinarcjcunniff
 
Data Science for Online Services: Problems & Frontiers (Changbal Conference 2...
Data Science for Online Services: Problems & Frontiers (Changbal Conference 2...Data Science for Online Services: Problems & Frontiers (Changbal Conference 2...
Data Science for Online Services: Problems & Frontiers (Changbal Conference 2...Jin Young Kim
 
Improve Customer service with Big Data
Improve Customer service with Big DataImprove Customer service with Big Data
Improve Customer service with Big DataEdureka!
 
Identifying and improving top tasks
Identifying and improving top tasksIdentifying and improving top tasks
Identifying and improving top tasksMichele Ide-Smith
 

Similar a BA 257 C5.C2 (20)

Web Analytics. How to raise effectiveness of websites and advertising campaigns
Web Analytics. How to raise effectiveness of websites and advertising campaignsWeb Analytics. How to raise effectiveness of websites and advertising campaigns
Web Analytics. How to raise effectiveness of websites and advertising campaigns
 
Designing Outcomes For Usability Nycupa Hurst Final
Designing Outcomes For Usability Nycupa Hurst FinalDesigning Outcomes For Usability Nycupa Hurst Final
Designing Outcomes For Usability Nycupa Hurst Final
 
Ei Presentation on analytics
Ei Presentation on analyticsEi Presentation on analytics
Ei Presentation on analytics
 
Leveraging Web Analytics to Increase Conversion - Market STL Presentation
Leveraging Web Analytics to Increase Conversion - Market STL PresentationLeveraging Web Analytics to Increase Conversion - Market STL Presentation
Leveraging Web Analytics to Increase Conversion - Market STL Presentation
 
Context Matters - Shifting from Reporting to Analysis
Context Matters - Shifting from Reporting to AnalysisContext Matters - Shifting from Reporting to Analysis
Context Matters - Shifting from Reporting to Analysis
 
ME - How Many Columns Should I Use?
ME - How Many Columns Should I Use?ME - How Many Columns Should I Use?
ME - How Many Columns Should I Use?
 
How Many Columns Should I Use? How using the best page layout led to a 681% r...
How Many Columns Should I Use? How using the best page layout led to a 681% r...How Many Columns Should I Use? How using the best page layout led to a 681% r...
How Many Columns Should I Use? How using the best page layout led to a 681% r...
 
Emetrics analytics meets targeting meets crm v2
Emetrics analytics meets targeting meets crm v2Emetrics analytics meets targeting meets crm v2
Emetrics analytics meets targeting meets crm v2
 
The art and science of website optimization
The art and science of website optimizationThe art and science of website optimization
The art and science of website optimization
 
Optimisator : 8 Ways Analytics Helps Your Business Grow
Optimisator : 8 Ways Analytics Helps Your Business Grow Optimisator : 8 Ways Analytics Helps Your Business Grow
Optimisator : 8 Ways Analytics Helps Your Business Grow
 
ISBSM #4 - Intro to Web Analytics
ISBSM #4 - Intro to Web AnalyticsISBSM #4 - Intro to Web Analytics
ISBSM #4 - Intro to Web Analytics
 
Closing the Loop
Closing the LoopClosing the Loop
Closing the Loop
 
Google Analytics : Overview & Customization
Google Analytics : Overview & CustomizationGoogle Analytics : Overview & Customization
Google Analytics : Overview & Customization
 
Quantitative Or Qualitative
Quantitative Or QualitativeQuantitative Or Qualitative
Quantitative Or Qualitative
 
Marketing et big data
Marketing et big dataMarketing et big data
Marketing et big data
 
Stamats: Analytics Webinar
Stamats: Analytics WebinarStamats: Analytics Webinar
Stamats: Analytics Webinar
 
The Power Of Analytics
The Power Of AnalyticsThe Power Of Analytics
The Power Of Analytics
 
Data Science for Online Services: Problems & Frontiers (Changbal Conference 2...
Data Science for Online Services: Problems & Frontiers (Changbal Conference 2...Data Science for Online Services: Problems & Frontiers (Changbal Conference 2...
Data Science for Online Services: Problems & Frontiers (Changbal Conference 2...
 
Improve Customer service with Big Data
Improve Customer service with Big DataImprove Customer service with Big Data
Improve Customer service with Big Data
 
Identifying and improving top tasks
Identifying and improving top tasksIdentifying and improving top tasks
Identifying and improving top tasks
 

Más de mattheweric

SP TOP I, Pakistan Textiles
SP TOP I, Pakistan TextilesSP TOP I, Pakistan Textiles
SP TOP I, Pakistan Textilesmattheweric
 
Desert haze portfolio
Desert haze portfolioDesert haze portfolio
Desert haze portfoliomattheweric
 
Ge20710 designers pal
Ge20710 designers palGe20710 designers pal
Ge20710 designers palmattheweric
 
Ge30980 runaway train
Ge30980 runaway trainGe30980 runaway train
Ge30980 runaway trainmattheweric
 
Ge20710 why are there no great women artists
Ge20710 why are there no great women artistsGe20710 why are there no great women artists
Ge20710 why are there no great women artistsmattheweric
 
Enter the Circus
Enter the CircusEnter the Circus
Enter the Circusmattheweric
 
FS10211 Carolina Herrera
FS10211 Carolina HerreraFS10211 Carolina Herrera
FS10211 Carolina Herreramattheweric
 
FS31012 Fashion and Entertainment FIXED
FS31012 Fashion and Entertainment FIXEDFS31012 Fashion and Entertainment FIXED
FS31012 Fashion and Entertainment FIXEDmattheweric
 
FS31012 The Edge
FS31012 The EdgeFS31012 The Edge
FS31012 The Edgemattheweric
 
FS31012 Who Am I? FIXED
FS31012 Who Am I? FIXEDFS31012 Who Am I? FIXED
FS31012 Who Am I? FIXEDmattheweric
 
Fs10211 late 18th century notes
Fs10211 late 18th century notesFs10211 late 18th century notes
Fs10211 late 18th century notesmattheweric
 
Fs20832 spain portugal retail spaces
Fs20832 spain portugal retail spacesFs20832 spain portugal retail spaces
Fs20832 spain portugal retail spacesmattheweric
 
Fs20832 belgium holland m footwear
Fs20832 belgium holland m footwearFs20832 belgium holland m footwear
Fs20832 belgium holland m footwearmattheweric
 
FS20832 W Accessories, Italy
FS20832 W Accessories, ItalyFS20832 W Accessories, Italy
FS20832 W Accessories, Italymattheweric
 
BA 362 Final Presentation
BA 362 Final PresentationBA 362 Final Presentation
BA 362 Final Presentationmattheweric
 
FS Program Booklet
FS Program BookletFS Program Booklet
FS Program Bookletmattheweric
 
BA 398 London FINAL PPT
BA 398 London FINAL PPTBA 398 London FINAL PPT
BA 398 London FINAL PPTmattheweric
 
Com 302 salvation army pr
Com 302 salvation army prCom 302 salvation army pr
Com 302 salvation army prmattheweric
 
Com 302 global center final presentation
Com 302 global center final presentationCom 302 global center final presentation
Com 302 global center final presentationmattheweric
 
Ba 361 apple presentation
Ba 361 apple presentationBa 361 apple presentation
Ba 361 apple presentationmattheweric
 

Más de mattheweric (20)

SP TOP I, Pakistan Textiles
SP TOP I, Pakistan TextilesSP TOP I, Pakistan Textiles
SP TOP I, Pakistan Textiles
 
Desert haze portfolio
Desert haze portfolioDesert haze portfolio
Desert haze portfolio
 
Ge20710 designers pal
Ge20710 designers palGe20710 designers pal
Ge20710 designers pal
 
Ge30980 runaway train
Ge30980 runaway trainGe30980 runaway train
Ge30980 runaway train
 
Ge20710 why are there no great women artists
Ge20710 why are there no great women artistsGe20710 why are there no great women artists
Ge20710 why are there no great women artists
 
Enter the Circus
Enter the CircusEnter the Circus
Enter the Circus
 
FS10211 Carolina Herrera
FS10211 Carolina HerreraFS10211 Carolina Herrera
FS10211 Carolina Herrera
 
FS31012 Fashion and Entertainment FIXED
FS31012 Fashion and Entertainment FIXEDFS31012 Fashion and Entertainment FIXED
FS31012 Fashion and Entertainment FIXED
 
FS31012 The Edge
FS31012 The EdgeFS31012 The Edge
FS31012 The Edge
 
FS31012 Who Am I? FIXED
FS31012 Who Am I? FIXEDFS31012 Who Am I? FIXED
FS31012 Who Am I? FIXED
 
Fs10211 late 18th century notes
Fs10211 late 18th century notesFs10211 late 18th century notes
Fs10211 late 18th century notes
 
Fs20832 spain portugal retail spaces
Fs20832 spain portugal retail spacesFs20832 spain portugal retail spaces
Fs20832 spain portugal retail spaces
 
Fs20832 belgium holland m footwear
Fs20832 belgium holland m footwearFs20832 belgium holland m footwear
Fs20832 belgium holland m footwear
 
FS20832 W Accessories, Italy
FS20832 W Accessories, ItalyFS20832 W Accessories, Italy
FS20832 W Accessories, Italy
 
BA 362 Final Presentation
BA 362 Final PresentationBA 362 Final Presentation
BA 362 Final Presentation
 
FS Program Booklet
FS Program BookletFS Program Booklet
FS Program Booklet
 
BA 398 London FINAL PPT
BA 398 London FINAL PPTBA 398 London FINAL PPT
BA 398 London FINAL PPT
 
Com 302 salvation army pr
Com 302 salvation army prCom 302 salvation army pr
Com 302 salvation army pr
 
Com 302 global center final presentation
Com 302 global center final presentationCom 302 global center final presentation
Com 302 global center final presentation
 
Ba 361 apple presentation
Ba 361 apple presentationBa 361 apple presentation
Ba 361 apple presentation
 

Último

Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLScyllaDB
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024Stephanie Beckett
 
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfHyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfPrecisely
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsRizwan Syed
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek SchlawackFwdays
 
Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersGenerative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersRaghuram Pandurangan
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfAddepto
 
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxLoriGlavin3
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsPixlogix Infotech
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Mattias Andersson
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebUiPathCommunity
 
What is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfWhat is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfMounikaPolabathina
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .Alan Dix
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii SoldatenkoFwdays
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxLoriGlavin3
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr BaganFwdays
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningLars Bell
 

Último (20)

Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024
 
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfHyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL Certs
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
 
Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersGenerative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information Developers
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
 
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and Cons
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio Web
 
What is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfWhat is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdf
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko
 
DMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special EditionDMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special Edition
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine Tuning
 

BA 257 C5.C2

  • 1. Ch. 5, Case 2: Applebee’s, Travelocity, & Others: Data Mining for Business Decisions Team 2: Ali Alsagor Anthony Datollo Stacy Genelow Kevin McNavage Matthew Vital
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.