The document outlines a framework for understanding, establishing, and sustaining human-centered design (HCD) called "ABCDUX". It discusses raising Awareness of what UX is and how to explain it; learning the Basics of doing UX work; driving Change by identifying critical behaviors; maintaining Discipline through buy-in and accountability; and applying the ABCDUX framework to practice HCD. The overall goal is to provide organizations with a practical approach for implementing and sustaining user-centered practices.
5. @matthewjdoty | #abcdux
About you...
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http://www.flickr.com/photos/86979666@N00/7623744452/sizes/z/in/photostream/
6. ! Setting the Stage
@matthewjdoty | #abcdux
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http://www.flickr.com/photos/stefrobrts/4305383439/
7. I’ve seen a lot of places...
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Razorfish
!
Pentair
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American Standard
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Lennox
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Ameriprise
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Target
Life Time Fitness
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Best Buy
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OfficeMax
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Sears
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Marriott
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Kraft Foods
Ashley Furniture
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Goldman Sachs
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PNC
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AT&T
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JC Penney
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Acquity Group
8. I’ve been called a lot of names...
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UX Analyst
Usability Engineer
Information Architect
UX Consultant
UX Architect
UX Manager
UX Practice Lead
UX Director
9. 3 things have been getting
clearer and clearer...
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15. A ...is for Awareness
http://www.flickr.com/photos/dreamsjung/@matthewjdoty 4951580120/sizes/l/in/| #photostream/
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16. “Knowing is
half the battle”
A wareness @matthewjdoty | #abcdux
!
-GI Joe
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http://www.flickr.com/photos/nerduo/3770972018/sizes/m/in/photostream/
17. 1. We need to know
what UX is
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22. Balanced, thoughtful,
interaction design
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User
Needs
Business
Objectives
Creative/Brand
Direction
Technical
Capabilities
UX
23. !
!
FED
!
!
Cr
UX
BA
Building on shared
objectives
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24. 3. We need to
know what UX can
really do
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25. What CAN UX really do?
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$
26. A Awareness of what
UX is, how to explain
it and what it can
really do.
http://www.flickr.com/photos/dreamsjung/@matthewjdoty 4951580120/sizes/l/in/| #photostream/
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27. B ...is for Basics. !
!
!
http://www.flickr.com/photos/35168673@@N03/matthewjdoty 6086229920/sizes/l/| in/#abcdux photostream/
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28. “Gentlemen, this
is a football”
- Vince Lombardi
http://www.biography.com/people/vince-lombardi-9385362
B asics @matthewjdoty | #abcdux
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29. What are the basics of UX/HCD?
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“Doing UX” Staffing &
Supporting UX
31. Basic Objectives
1. Understand, empathize with & advocate for the
people who actually will use what you’re producing.
2. Design a solution that delivers on user needs while
balancing other priorities.
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32. Basic Activities
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UX
Evaluation
Interaction
Design
User
Research
UX
Strategy
UX
35. Basic Characteristics
"The ideal is this hybrid person
who's both right-brained and left-brained,
high tech and high
touch"
!
http://www.computerworld.com/s/article/9237419/UX_specialists_are_hot_commodities?
omyId=18&pageNumber=2
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http://www.flickr.com/photos/tza/3214197147/
36. Basic Needs
• Access to users/data
• Sustained focus
• Collaborative iteration
• A seat at the table
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37. @matthewjdoty | #abcdux B 37
Basics: The critical
factors we need
for successful
HCD
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38. C ...is for Change !
!
!
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39. Keys to effective change
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1. Identify what you want to change
2. Pinpoint critical behaviors
3. Experience critical behaviors
http://farm1.staticflickr.com/91/240926153_a4844af7d4_o_d.jpg
41. What changes are we making?
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• Learn more about UX
• Hire UX talent
• Implement human-centered thinking
• Maximize the UX toolkit
• Establish a UX practice
• Mature the UX offering
45. Critical Behaviors:
Establishing HCD
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1. Experience your audience
2. Make your thinking tangible
3. Take a collaborative stance
4. Practice “tactful persistence”
http://farm9.staticflickr.com/8194/8443342362_4724180678_b_d.jpg
49. Can I do it?
Is it worth it?
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50. C Change what
needs to be
changed.
!
!
!
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http://www.flickr.com/photos/micronova/@matthewjdoty 7717733878/sizes/l/| in/#photostream/
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51. D ...is for Discipline
http://www.flickr.com/photos/west_point/@matthewjdoty 5357123117/sizes/l/in/| #photostream/
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52. “Opportunity is
missed by most
people because it
is dressed in
overalls and
looks like work.”
-Thomas Edison
D iscipline @matthewjdoty | #abcdux
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61. Hold
each other
accountable
D iscipline @matthewjdoty | #abcdux
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62. Can I do it?
Is it worth it?
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63. D Discipline ourselves
to do things
differently
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64. A B C D UX
Awareness Basics Change Discipline
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