Entrepreneurs of cloud application and SaaS companies often ask "what is the best way to partner with salesforce.com?" Matt Holleran a Venture Partner at Emergence Capital and former VP AppExchange and Force.com Partners at salesforce.com did a webinar with Jason Lemkin CEO of EchoSign, Dave Yarnold CEO of ServiceMax and Mark Trang Sr Director of Platform Evangelism at salesforce.com to provide a framework for entrepreneurs to create a plan to accelerate their success on the AppExchange and in their broader relationship with salesforce.com. Audio of the webinar and good practical stories can be heard at https://admin.acrobat.com/_a13852757/p58599794/