Community Fundraisers have years of expertise in bringing people together around a charitable cause. With the explosion of social media people are in a better position to come together around causes on their own. This presentation series looks at how charities can use their expertise to funnel latent interest in their cause towards their specific charity or NGO. This is presentation 1 of 2. About The Author: Matt Kepple founded the Commission for Youth Social Enterprise, is an international speaker, a marketing & advertising professional, former UK Government Social Enterprise Ambassador and founder of GRADULICIOUS which brought graduates together in London.

1. Leveraging the internet for community fundraising (Revised Edition) Community Fundraisers Forum Thursday 26 th July 2007 MATT KEPPLE

3. Overview of modern internet usage (‘Web 2.0’)

5. Web 2.0 Transparency

8. Web 2.0 Personalisation

11. User generated content

14. Web 2.0 Niche communities

16. Approaching fundraising in online communities

18. MTWABP by Giving donations

19. Paying for something of value

20. Ideas in-between

23. Approaching fundraising A new objective: Using our resources , what opportunities can we create for communities to make the world a better place in ways which will generate income?

24. Our communities

25. Communities Definition Communities are groups of people who recognise each other as associates, friends or acquaintances and have common rights and privileges

30. Online communities: Widgets Widgets (e.g. the ChipIn Widget) are mini adverts that people can put on their websites, blogs and social networking profiles. People can create Fundraising Widgets which are adverts for a fundraising campaign. The Widget can show how much has been raised so far and when people click Donate, they will be taken to your charity’s fundraising page. www.chipin.com

32. Fundraising from online communities using Wahblo

33. Wahblo is a marketplace for charity projects. People search for the causes which they care about and are shown relevant projects run by registered charities. How it works Homepage

34. Each project has a fundraising goal and people donate anything from £1 a month towards each of their projects. In addition to their current ‘String’ of projects, people have a Wish List of projects they would like to donate to. Based on people’s previous projects, Wahblo also recommends projects that they may be interested in. How it works String

35. Market research tells us that people want to know what their donations are achieving. This lack of transparency has prevented people from giving to charity. Wahblo lets you write Project Updates which are automatically sent to your donors letting them know what their donations are achieving. Donors can communicate with you and each other by joining the discussion around each Project Update. How it works Project Updates

36. How it works Your charity As a charity you can apply to have as many projects on Wahblo as you like. Your projects will appear on your Charity page which contains information about your charity and links to the profiles of the charity’s staff. Wahblo claims Gift Aid on your behalf and transfers donations to your account on a monthly basis.

37. How it works Marketing Project Invitations – Everyone who donates to guided to the Invitations Page on Wahblo which logs into their email address book and invites their friends and contacts to join them in donating anything from £1 a month to their project with them. Community Fundraising Widgets – the members of your online communities can put your Project’s Widget on their website, blog or profile and use it to encourage their own community of friends and fans to donate anything from £1 a month to your project. Public Relations Wahblo in Universities Student Reps and Studentbeans.com Partnerships with ethical brands e.g. Your Safe Planet and Make Travel Fair

38. Why it works Ethos Wahblo ticks all the boxes for online communities: Transparency – People know what their donations are achieving Personalisation – People can support the exact projects and causes they care about at that time User generated content – Project Updates are written by human charity staff and donors can join discussions around their projects Niche communities – People are part of a community of people who share their interests and who support the same projects as them Wahblo is the only service to cater for donors and UK charities in this way.

39. Tips for creating captivating fundraising ideas for online communities

41. Idea tips A new objective How can we get people to express their interests and/or creativity in ways which we can benefit from?

42. Idea tips A variety of ways to interact How can we get people to express their interests and/or creativity in ways which we can benefit from? In kind donations General fundraising and Fundraising for specific projects Consultancy Volunteering Staff recruitment Endorsements Trust and relationship

43. Search online for PART TWO of the presentation or contact the author. Matt Kepple [email_address] Skype: mattkepple Phone: +44 7950 421 815