TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
The weeknd
1.
2.
The Weeknd is a recording artist and record
producer born in Toronto, Canada
His real name is Abel Tesfaye born February
16th, 1990
Before gaining fame and recognition, he
released 3 mix-tapes throughout 2011 and
would upload songs to YouTube
By word of mouth and the songs posted on
YouTube, Tesfaye gained recognition
3.
The name Weeknd came about because
Tesfaye dropped out of high school at 17 and
“left one weekend and never came home”
He changed it to the Weeknd to avoid
copyright infringement from another
Canadian band called The Weekend
XO is the name of his record company and
has become his personal brand creating an
image and merchandize platform
4.
One of the songs he posted to YouTube, The Morning was
the catalyst to his success
Rapper and now friend Drake, posted the song to his blog,
and then got the attention receiving coverage from outlets
such as Pitchfork Media and The New York Times
He has played shows at Drakes OVO fest, and Coachella
festival
He won the MTV O music award for best “web born artist”
Before signing a record deal, the Weeknd showcased his
talents using mixtapes
5.
6.
The Weeknd has a website with strong
visuals, unique presentation, and is
intriguing for the audience
Aspects to the website include his new cd,
mixtapes, videos, tour, merchandize,
various fan interactive material and links
to various social media outlets
Links on the website include:
8.
Many of the posts on Facebook involve
songs and links to videos
New merchandize and pictures are posted
and these posts happen frequently
1,585,180 likes have occurred on the
page
136,170 are currently talking about him
9.
The Weeknd had a unique twitter account
Instead of posting information regarding his music, he posts
personal ideas and statements
This shows his emotions and what he is feeling at any given
point
Fans get a sense of his personality and can be relatable to
their lives in some way
At the beginning of February tweets have been majority
about merchandize and other promotional items and this has
come due to increased popularity
He has 1.28million followers
10.
Instagram photos and videos are used to
showcase his shows and people he is
interacting with
A lot of pictures showcase the XO brand
and some catalogue type pictures to boost
merchandizing
For the most his photos consists of art
and unique photos done by a professional
He has 659,447 followers
11.
Has all of his songs for his fans to listen to
Most recent post was a new remix from 4
days ago,
He has 2,080,948
12. Fans post unofficial Instagram, twitter, and
Facebook accounts, posting various pictures
and information regarding the artist
when searching Instagram, I could not find
the official except from the link provided on
his website
Discussion develops around these accounts
and many have a lot of followers creating for
more interaction amongst fans
13.
His music is very spiritual, deep with
emotion and filled with slow beats
Lyrics often express feelings of hurt and
deal with subject matter such as sex,
drugs, and partying.
His audience is young (keep in mind
Weeknd is only 24.
Younger audiences are more inclined to
this type of music as it relates to many of
their lives with experiential experiences
14.
Twitter- prime example for connecting with
his audience
Posting deep quotes and thoughts reflects
his emotion filled music
Instagram- Frequent posts about partying
also connects with his fan base and
relates to his lyrics
15.
Various outlets change in popularity very
quickly especially amongst youth
Weeknd has consistently adapted and
continues to maintain old streams to keep
everyone informed and associated with XO
brand and his music
Creating apparel and merchandize outlets
will help develop the brand as fans begin
wearing it and spreading more awareness
16. Weeknd must continue to play shows, tour,
make new albums, and collaborate with other
artists to grow and maintain a social media
platform that engages his audience
Youth have many outlets and many other
artists to focus on
He must develop the XO brand and continue
to engage the audience through social media
outlets, and continue to adapt to change
