A presentation at the Offerpal Monetization Workshop on January 21, 2010, at SFSU, on the topic of how to leverage viral channels on the Facebook platform to acquire new users and grow your distribution.

1. Slide title goes here…
Keep it Social
How the ongoing Facebook changes affect your games
Offerpal Media Inc. Confidential

2. The Current Viral Landscape
Today developers have a few well known tools available to
communicate with their users
Notifications Stream feeds
Inbox

3. The Current Viral Landscape
Profile Boxes
Bookmarks
Requests

4. What’s Changing?
Notifications Going Away
Profile Boxes Going Away
Are being transitioned
Requests into Invites and moving
to the Inbox
Bookmarks Moving to the side
Invites Also Moving to the Inbox

5. What’s Not?
My Lonely Brown Cow Still lost on someone’s
Farm

6. What’s New?
The New Home Page

7. What’s New?
The New Games Dashboard

8. What’s New?
Application Canvas Page

9. Now What?
How do these changes affect your games?

10. Notifications
What will replace the Notifications Channel?
From you to your users:
• e‐mail As the developer you can ASK for access to your users e‐mail, to send them
messages
• Stream Updates. If your users are fans of your application, you can post stories to their
stream.
• The Application Counter. You can notify users about an action they should take with your
application
• Application News. The application news will act like a stream just for a users games. You'll
be able to target these on a per‐user basis.
From your users to their friends:
• Stream. The stream should remain the same as it is today
• Inbox. Users will be able to send messages directly to their friends' Inboxes. It is intended
to replace non‐invite requests and user‐to‐user notifications.
• Invites. Users will still be able to invite their friends to check out your application.

11. Game Dashboard
Bookmarks

12. Game Dashboard
News Items
• Developers can send messages to the users news feed
‐ Global news items – Send a message to all users
‐ Personal news items – Send a message to a user or an array of users
User Activity
• Developers can send messages about the activities of a users friends. These
messages can be generated through two methods
‐ Engagement of a users friends (who is playing the game)
‐ Publishing activities of that users friends (actions they are publishing)
Counters
• Developers can send a counter tick to users that have bookmarked the game
‐ Single User– Send a counter increase to one user, to take an action
‐ Multiple Users– Send a counter increase to an array of users

13. Game Dashboard
What your friends
are playing
Directory of games

14. Preparing for the Changes
E‐mail
• Have an E‐mail management system you can use
• Be in compliance with the FTC’s CAN‐SPAM act
• Develop a good E‐mail template for communication
Bookmarks and Fans
• With the new Counter system, it will become extremely important
to get your users to Bookmark your app:
‐ Add it to your new user flow
‐ Place the button widget in a visible location
‐ Remind the user to add the Bookmark
• Find ways to get your users to add your app as a fan:
‐ Giveaways and prizes
‐ Special Missions/content

15. Preparing for the Changes
Gifting
• Gifts have a much higher acceptance rate than straight game invites
• You can no longer push your users to gift, so integrate the idea of gifting into your
game flow:
‐ When a user level’s‐up show a pop‐up – add a gift option here
‐ Make gifting links clearly visible in your UI
‐ Offer high‐value gifts that people would actually want
Metrics
• With any feature you’re adding to your game, measure how it’s doing
• Try different messaging strategies and text
• Have a plan to use the information you collect
• Don’t be afraid to toss out bad ideas

16. Preparing for the Changes
Stream Posts
• Give your users the option to post what might be important to
them.
- What a user values is not the same
‐ Leveling up
‐ Earning $1,000,000
‐ Beating another player
‐ Let them post the feed when they want to
• Make it interesting
• Use compelling art (if possible, focus group the art, show it to your
users)
• Experiment with the messaging
• Let your users be your evangelists

17. Finally…
Be Flexible

18. Slide title goes here…
Keep it Social
How the ongoing Facebook changes affect your games
Offerpal Media Inc. Confidential