PBM Gay Market Presentation
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This document discusses strategies for LGBT social media and web 2.0 marketing. It focuses on leveraging interpersonal relationships through social networks like Facebook, Twitter, LinkedIn and others. It provides tips on creating and sharing content across multiple platforms, identifying influencers, and measuring the results of social media marketing efforts. The goal is to engage audiences and spread messages through social interactions and relationships.
![Interpersonal Marketing
Merging PR, Advertising & Social Media
with...
The Power of Individuals, their Interactions
and their Relationships!
in·ter·per·son·al [ ìnt?r púrss?n'l ]
1.of relationships between people: concerning or
involving relationships between people
Social Media & Web 2.0
5/21/2013
LGBT Social Media & Web 2.0
Marketing](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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PBM Gay Market Presentation
- 1. LGBT Social Media & Web 2.0 Marketing 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 2. Interpersonal Marketing Merging PR, Advertising & Social Media with... The Power of Individuals, their Interactions and their Relationships! in·ter·per·son·al [ ìnt?r púrss?n'l ] 1.of relationships between people: concerning or involving relationships between people Social Media & Web 2.0 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 3. Social Media & Web 2.0 A person’s “Touch Points” – Where is your Audience? Blogs Photos Videos Other Networks Search Your Website Other Websites 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 4. Social Media & Web 2.0 Interpersonal Marketing – Merging PR, Advertising & Social Media 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 5. Social Media & Web 2.0 Interpersonal Marketing – Merging PR, Advertising & Social Media 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 6. Social Media & Web 2.0 Interpersonal Marketing – Merging PR, Advertising & Social Media 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 7. Social Media & Web 2.0 Interpersonal Marketing – Merging PR, Advertising & Social Media 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 8. Social Media & Web 2.0 Evolution of Online Activity 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 9. Content: Blog with Photos, or…. Social Media & Web 2.0 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 10. Content: … or your website content Social Media & Web 2.0 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 11. Content: Posted as Link on Facebook Social Media & Web 2.0 Tip – Goal is to get folks to Comment, Like or Share 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 12. Social Media & Web 2.0 Content: Photos on Flickr or Picasa 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 13. Social Media & Web 2.0 Facebook.com – Photos Connected with Business + Tagging 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 14. Social Media & Web 2.0 Instagram – Photos Connected with Business + Hashtags 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 15. Social Media & Web 2.0 Content: Video on YouTube 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 16. Social Media & Web 2.0 Content: Video on Facebook 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 17. Social Media & Web 2.0 Facebook.com – The Social Media Amplifying Effect “Friends of Friends” Goal is to get folks to Comment, Like or Share 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 18. Social Media & Web 2.0 Social Media and the Amplifying Effect Reach Friends of Friends 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 19. Social Media & Web 2.0 Facebook.com – Photos Shared, Liked and with Comments 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 20. Social Media & Web 2.0 5/21/2013 LGBT Social Media & Web 2.0 Marketing Facebook.com – Photos Shared, Liked and with Comments
- 21. Social Media & Web 2.0 5/21/2013 LGBT Social Media & Web 2.0 Marketing Facebook.com – Unique Idea for promotion on social media
- 22. Social Media & Web 2.0 GayTravelocity.com – Tag Yourself! We took their photos and handed them a business card-sized promotional piece, pointing them to the Facebook fan page to tag themselves in the photo 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 23. Social Media & Web 2.0 How Do I Reach Them? Facebook is inherently more manual, yet worth it as its reach is so powerful5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 24. Social Media & Web 2.0 Strategy Point #1: It’s Facebook and then everything else 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 25. Social Media & Web 2.0 Social Media numbers in 2013 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 26. Social Media & Web 2.0 Social Media numbers in 2013 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 27. Social Media & Web 2.0 Social Media numbers in 2013 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 28. Social Media & Web 2.0 Social Media numbers in 2013 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 29. Social Media & Web 2.0 Social Media numbers in 2013 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 30. Social Media & Web 2.0 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 31. Social Media & Web 2.0 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 32. Social Media & Web 2.0 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 33. Social Media & Web 2.0 Advanced Facebook Strategies: Postings by Others 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 34. Social Media & Web 2.0 Advanced Facebook Strategies: Postings by Others Tip – link using @ 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 35. Social Media & Web 2.0 5/21/2013 LGBT Social Media & Web 2.0 Marketing Facebook.com – Posting using @ symbol featured on TimeLine
- 36. Social Media & Web 2.0 5/21/2013 LGBT Social Media & Web 2.0 Marketing @ Symbol on Twitter, Facebook and Google+
- 37. Social Media & Web 2.0 Tagging fan pages and events in photos 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 38. Social Media & Web 2.0 Tagging brands in photos 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 39. Social Media & Web 2.0 Post Once – Spread the Word 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 40. Social Media & Web 2.0 Post Once – Spread the Word 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 41. Social Media & Web 2.0 Share on Facebook Pages with strong following and good match 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 42. Social Media & Web 2.0 Sponsor a post to increase it’s reach 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 43. Social Media & Web 2.0 5/21/2013 LGBT Social Media & Web 2.0 Marketing Advanced Facebook Strategies: Return on Engagement
- 44. Social Media & Web 2.0 5/21/2013 LGBT Social Media & Web 2.0 Marketing Advanced Facebook Strategies: Quality vs Quantity
- 45. Social Media & Web 2.0 How Do I Reach Them? Automate this process as much as possible 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 46. Social Media & Web 2.0 Twitter The power of the ReTweet is similar to the Facebook Like/Share/Comment feature Twitter affects Google Search and Facebook affects Bing Search – both part of your Search Engine Optimization (SEO) strategy 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 47. Social Media & Web 2.0 Twitter’s Strength and Reach 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 48. Social Media & Web 2.0 Twitter’s Strength and Reach 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 49. Social Media & Web 2.0 Integrate blogs, photos and video with Twitter TwitterFeed.com and HootSuite.com do this quite well 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 50. Social Media & Web 2.0 Integrate blog with Twitter 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 51. Social Media & Web 2.0 www.Facebook.com/Twitter - integrate Facebook posts to Twitter 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 52. Social Media & Web 2.0 HootSuite.com – manages multiple Twitter accounts 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 53. Social Media & Web 2.0 HootSuite.com – manages search term monitoring 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 54. Social Media & Web 2.0 Google Search – “Personal Results” 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 55. Social Media & Web 2.0 5/21/2013 LGBT Social Media & Web 2.0 Marketing Google Search – Integrates with Twitter and Google Plus
- 56. Social Media & Web 2.0 Bing’s Integration with Facebook 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 57. Social Media & Web 2.0 The Business Goal – Very Similar to Traditional Marketing Flow Chart 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 58. Social Media & Web 2.0 How Do I Reach Them? The Power of Social Media Influencers 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 59. Social Media & Web 2.0 Klout.com – 1st real site able to quantify social media influencers 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 60. Social Media & Web 2.0 Klout.com – 1st real site able to quantify social media influencers 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 61. Social Media & Web 2.0 Klout.com – 1st real site able to quantify social media influencers 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 62. Social Media & Web 2.0 Klout.com – Quickly identify “thought leaders” and “influencers” across a wide range of categories and topics 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 63. Social Media & Web 2.0 Klout.com maps out your friends and their Klout 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 64. Social Media & Web 2.0 LinkedIn.com – Endorsements feature 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 65. Social Media & Web 2.0 Powerful new tools on LinkedIn 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 66. Social Media & Web 2.0 Power of Influencers: Engaging and Interacting with Conversations 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 67. Social Media & Web 2.0 Measuring the Power of Twitter and Individual Reach 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 68. Social Media & Web 2.0 Power of Twitter and Individual Reach 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 69. Social Media & Web 2.0 How Do I Reach Them? Smartphones and Mobile Devices 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 70. Social Media & Web 2.0 Smartphone usage in social media 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 71. Social Media & Web 2.0 Smartphone usage in social media 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 72. Social Media & Web 2.0 Photo Uploads to Social Media 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 73. Social Media & Web 2.0 Mobile version of website 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 74. Social Media & Web 2.0 Mobile version of website 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 75. Social Media & Web 2.0 LinkedIn Very strong in the business-to- business community 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 76. Social Media & Web 2.0 LinkedIn Strength 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 77. Social Media & Web 2.0 LinkedIn Groups 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 78. Social Media & Web 2.0 LinkedIn Groups 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 79. Social Media & Web 2.0 LinkedIn Groups 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 80. Social Media & Web 2.0 LinkedIn Groups 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 81. Social Media & Web 2.0 Manually promote blog with LinkedIn Group 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 82. Social Media & Web 2.0 How Do I Reach Them? Measuring the Results 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 83. Social Media & Web 2.0 Facebook Insights built into wall now 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 84. Social Media & Web 2.0 Facebook Insights and Reporting 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 85. Social Media & Web 2.0 Facebook Insights and Reporting 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 86. Social Media & Web 2.0 Facebook Insights and Reporting 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 87. Social Media & Web 2.0 Facebook Insights and Reporting 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 88. Social Media & Web 2.0 Facebook Insights and Reporting 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 89. Social Media & Web 2.0 Facebook Insights and Reporting 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 90. Social Media & Web 2.0 Measuring Reach and Impressions with TweetReach.com 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 91. Social Media & Web 2.0 Basic Monitoring with BottleNose.com 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 92. Social Media & Web 2.0 How Do I Reach Them? Facebook Advertising 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 93. Social Media & Web 2.0 Facebook Advertising 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 94. Social Media & Web 2.0 Facebook Advertising 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 95. Social Media & Web 2.0 Facebook Advertising 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 96. Social Media & Web 2.0 Facebook Advertising 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 97. Social Media & Web 2.0 How Do I Reach Them? Other Tips & Tricks 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 98. Social Media & Web 2.0 Facebook Questions/Poll 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 99. Social Media & Web 2.0 Glyder – marketing from your smart phone 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 100. Social Media & Web 2.0 Tips: Welcome New Member Program Tip – Can also link to profile using @ 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 101. Social Media & Web 2.0 Tips: Welcome New Member Program 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 102. Social Media & Web 2.0 Tips: Welcome New Member Program 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 103. Social Media & Web 2.0 Tips: Announce Speakers To Your Upcoming Event 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 104. Social Media & Web 2.0 Integration with other websites Social News Feed, highlighting photo uploads, blog postings, shout outs, videos from YouTube and so much more. 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 105. Social Media & Web 2.0 Integration with other websites 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 106. Social Media & Web 2.0 Integration with other websites 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 107. Social Media & Web 2.0 Jupiter Hotel Photo Promotion 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 108. Social Media & Web 2.0 Jupiter Hotel Photo Promotion 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 109. Social Media & Web 2.0 Jupiter Hotel Photo Promotion 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 110. Social Media & Web 2.0 Jupiter Hotel Photo Promotion 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 111. Social Media & Web 2.0 Jupiter Hotel Photo Promotion 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 112. Social Media & Web 2.0 Gay Site Integrations: GayCities.com w/Facebook Events 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 113. Social Media & Web 2.0 Gay Site Integrations: GayCities.com w/Facebook Places & FourSquare 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 114. Social Media & Web 2.0 Gay Site Integrations: GayCities.com – CMI Conference Check-Ins 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 115. Social Media & Web 2.0 Gay Site Integrations: GayCities.com – Travel Gay Canada Check-Ins 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 116. Social Media & Web 2.0 How Do I Reach Them? Some Final Statistics 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 117. Social Media & Web 2.0 Social Media Stats 5/21/2013 LGBT Social Media & Web 2.0 Marketing
- 118. Questions? Matthew Skallerud www.PinkBananaMedia.com Matt@PinkBananaMedia.com (323) 908-3653 5/21/2013 LGBT Social Media & Web 2.0 Marketing