1. Using Social Media
in FM

2. Who’s using social media?
The brand of you
Social media + FM

3. Who’s using social media?
Social? Business? Both? None?

4. Is social media a fad?
Socialnomics
Source: Qualman (2010)

5. “Investing time in social media actually makes
you more productive”
“We no longer search for the news, rather, the
news finds us”
“Allows for the establishment of a quicker and
more profound connection between individuals”
Source: Qualman (2010)

6. The brand of

7. ... who is looking for you and is this
what you want them to see?

8. The brand of you
1. Who do I know?
2. Where are they?
3. What do I know?
4. What makes me
unique?
5. Where do I find
more of these
people?

9. Who do I know?
• Current colleagues
• Previous colleagues
• Clients
• Suppliers
• People I met at events
• Common groups e.g.
Best Practice Club
• Friends

10. Where are they?
Industry sectors
Built environment
Media and advertising
Food manufacturing
Other

11. What do I know?
• Think about your CV
• What would you highlight?
• What are you good at?
• Build your own ‘asset register’
• Researching
• Speaking in public
• Lecturing

12. What makes me unique?
• What makes you different?
• Clue.... ask people!
• People would rather read
peer reviews than
advertising jargon

13. Where do I find more of these
people?
• Offline
– Training courses
– Writing articles for
trade/journal
publications
– Ask for introductions
– Conferences
– Industry events

14. Where do I find more of these
people?
• Online
– LinkedIn (52 groups)
– Twitter (875 followers)
– Facebook (coming soon!)
– Blog and guest blogging
– Industry websites
– Bespoke E-newsletters e.g.
Let’s Talk FM.

15. • Top business networking site for professionals
• Helps find people you know
• People are constantly reminded of you
• Access to everyone’s little black book
• Soft interaction
• Recommendations
• Groups
• Top recruiting tool
• Aggregator of all other social media activity

17. Why blog?
• Demonstrate industry
expertise
• Increases reach
• Allows you to publish
your own content
without the need for
third-party help, e.g.
Journalists

18. • Micro-blog
• Asks ‘what’s happening?’ (140 characters)
• You choose who to follow
• Newspaper in your pocket
• Little bits of timely information
• Quickly build a following
• The more you do, the wider your network will
grow

19. Anatomy of a tweet
• 12 new #constructionjobs added to
#jobsearch at http://bit.ly/exw3bi
RT @tcindex
• @fmcoach is running a new training
course on coaching check it out
here: http://bit.ly/e8y6x
• Check out my new #blog ‘reasons to
be careful when using the #olympic
hook in publicity’ http://bit.ly/e8y6x

20. Bit.ly
This....
http://maps.google.co.uk/maps?f=q&source=
s_q&hl=en&geocode=&q=se1+5rl&aq=&sll=53
.800651,-
4.064941&sspn=14.379924,36.035156&ie=UT
F8&hq=&hnear=London+SE1+5RL,+United+Ki
ngdom&z=16
To this... http://bit.ly/f63hyr

21. Other tools for you

22. Other tools for your company

23. Social networks + FM
... Where are you from?
… Where are your customers from?
... Do you speak the language?

24. FM branding, your way
I’m trying to make myself be perceived as an
expert so anyone involved in FM would
naturally go to me and look at my business,”.
“I’m very consciously using this as a business
tool.” (Iain Murray)
(FM World, June 2010)

25. FM news you want to see
“It provides access in real time to constant updates
about topical issues, whether from suppliers, consultants
or contractors, about everything from paper towels to
building infrastructure engineering,”
“Any FM who is tapped into the right network of
suppliers and consultants will have regular responses to
any queries they may have.” (Adrian McNeece, founder
of workplace advisory firm McNeece Consulting)
(FM World, June 2010)

26. Interact @ FM events
“You could see relationships being established
during the Th!nkFM conference which otherwise
wouldn’t have happened,” says Neil Usher, general
manager of group property at Rio Tinto.
“I met about half a dozen people in the one day I
was there who I wouldn’t have come into contact
with without Twitter”
(FM World, June 2010)

27. Future of FM + social media
“There needs to be a rethink in organisations
about the benefits of increasing their
communication with the outside world, whether
it’s clients or suppliers, and developing policies
around that.” (Adrian McNeece)
(FM World, June 2010)

28. Summary – where do
you want to be?
• Be findable • Be relevant
• Create your profile • Find the right mix of
• Get a good picture tools for you
• Be consistent • Start now

29. More info...
Tip - go to Wiley.com
and download chapter
1 for free...
or better still just buy
the book – its fantastic!

30. Thank you to...
Christine Jones Director, Tiger Mouth Ltd
Liz Kentish Business Owner, Liz Kentish
Coaching Ltd
For allowing me to adapt certain material
within this presentation