Opening keynote presentation from the UX Indonesia 2014 conference. In this talk I take a 50-foot view of the phrase “User Experience” and dissect what it really means to be user-centred. We then examine some of the techniques, philosophies and skills used by the best designers, and explore how you can apply them to our own designs—and to your career.

1. What the @#$% is UX?
Matthew Magain, UX Mastery
UX Indonesia: November 6, 2014

2. 2004

3. Developer
Designer

7. Shane Morris

8. User modelling

9. Workflow diagrams

10. Collaborative design

11. Design wall

12. Transparency

13. Low fidelity
wireframes &
prototypes

16. “Learnable has a well-designed interface for
creating courses. It’s one of the simplest
interfaces for putting together online content
I’ve seen–and I mean that in the best
possible way.”
–Joel Falconer, thenextweb.com

30. uxmastery.com

31. Taking a jump

33. How do we define UX? Oooh, look—shiny!

34. "User Experience refers to the what, when, where, why and how someone uses a product or
service—and who that person is."
“The what, when, where, why, and how
someone uses a product or service …
and who that person is.”
Get Started in UX
Luke Chambers & Matthew Magain

36. interaction design
user research
an umbrella term.
usability
visual design
customer service
content strategy
human factors
information architecture
analytics
accessibility
user interface design
UX is

37. UX is a movement.

38. UX is a process.

39. UX Process uxmastery.com/process

40. UX is a role.

41. UX is an industry.

42. a philosophy.
transparency
user feedback loop
collaborative design
ego-less design
data-driven decisions
iterative design
UX is
helping users be awesome
design facilitation

43. scenarios
affinity mapping
personas
user interviews
a collection of techniques.
storyboards
contextual inquiry
usability testing
wireframing
A/B testing
surveys content audit
mental models experience map
paper prototyping
UX is
card sorting

44. a skill set.
sketching
storytelling
presenting
critiquing
facilitating
leadership
empathy
UX is

45. a career.
1. Get educated.
2. Get the right tools.
3. Get some experience.
4. Get connected.
5. Get a mentor.
6. Get hired.
UX is

46. Get educated. uxmastery.com/books

47. Get educated. uxmastery.com/courses
uxmastery.com/books

48. Get educated.
uxmastery.com/degrees
uxmastery.com/cbouorksses

49. Get educated.
uxmastery.com/training
uxmastery.com/cbdoeougorkseses

50. Get the right tools. uxmastery.com/tools

51. Get some experience. uxmastery.com/techniques

52. Get connected. community.uxmastery.com

53. Get a mentor. (or mentors)

54. Get hired. uxmastery.com/portfolios

55. How to
Get Started
in UX
1. Get educated.
2. Get the right tools.
3. Get some experience.
4. Get connected.
5. Get a mentor.
6. Get hired.
uxmastery.com/get-started

56. Terima kasih. @mattymcg

58. http://uxmas.com/submissions/