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1. We are Added Value
A WPP Strategic
Marketing consultancy
part of Kantar
We deliver
Strategic Marketing that Works

2. Strategic marketing that works
Starts with brilliant
strategic research.
Ends with actionable
marketing strategies.
ANCHORED in consumer insight.
INSPIRED by culture.
ACTIONABLE for your brands.

3. Our core principles are marketing principles
Satisfying human desire
A passion for product
Connecting with culture
The power of story
P&G united the world with its anthemic celebration
of the role mum plays in all our lives
Puma’s Social Cards campaign demonstrated that it
understood the every day athlete better than anyone

4. Our core principles are marketing principles
Satisfying human desire
A passion for product
Connecting with culture
The power of story

5. Our core principles are marketing principles
Satisfying human desire
A passion for product
Connecting with culture
The power of story
From Flugtag to Facebook, to its own online
platform, Red Bull consistently shoes that life
is an incredible game, if you dare to play it
Having already transformed the British dinner
table. Jamie Oliver tackles America, changing
the country’s troubled relationship with food
Oil leak brings Daytona to a halt. Tide saves
the day. P&G turns disaster into triumph,
producing a nationwide TV spot within
48 hours and a Twitter sensation
Recognizing something that was culturally top of
mind, the Lynx team pumped out a piece of copy that
was relevant, witty and bang on brand

6. Our core principles are marketing principles
Satisfying human desire
A passion for product
Connecting with culture
The power of story/conversation
With the creative expertise of immersive-
theatre masters PunchDrunk, Stella created a
first-hand brand experience inviting the public
into a world full of mystery and intrigue
“Liquid and Linked”, Coke’s reinvented
marketing platform focuses on creating content
fluid enough to create infectious sharing
A cautionary tale for any brand, an incident of
mistreated baggage became a PR nightmare
for United Airlines when Dave Carroll,
disgruntled passenger and musician, turned his
poor treatment into viral gold

7. SEGMENTATIONAND
PORTFOLIO PLANNING
INNOVATION COMMUNICATION
STRATEGY
QUALITATIVE INSIGHT &
ETHNOGRAPHY
CULTURAL INSIGHT BRAND EQUITY
BRAND POSITIONING
COMMUNICATION
OPTIMISATION
They orient our offer

8. And help us deliver
marketing that works

9. We are
Agents of Marketing
Transformation

10. Across the World
Los Angeles
New York
San Francisco
Barcelona
Hamburg
London
Milan
Moscow
Nuremberg
Paris
Warsaw
Cape Town
Johannesburg
Manila
Singapore
Sydney
Beijing
Guangzhou
Hong Kong
Shanghai