1. Crowdsourcing,
Storify, SEO &
Hashtags

2. Crowdsourcing
 Merriam-Webster:
 Google:

3. Crowdsourcing
 It focuses on the community power on a
specific topic. It harnesses the power of a
community. (Journalism 2.0, p. 47)
 Where do we see it?
 Publishers/Reporters ask their audience for
help on an investigation – what are they
seeing, etc.
 Users reach out to their followers for help on
a topic

4. Crowdsourcing Examples
 Watershed Post(New Kingston, N.Y.)
 This site created a collection of Hurricane Sandy
data based on its audience’s reporting
 Link: http://www.watershedpost.com/sandy
 WNYC Map: Gauge Flooding in Real Time
 This community reported where they were
experiencing flooding after Hurricane Sandy.
WNYC plotted the results on a map.
 Link: http://www.wnyc.org/articles/wnyc-
news/2012/oct/29/map-real-time-flood-gauge/

5. Storify
 What is it?
 A site that aggregates information from various
websites based on specific terms
 Allows someone to create a story around a
specific trend
 Per Storify’s own description:
 Collect media from across the web
 Publish on Storify, embed anywhere
 Share and notify sources, go viral

6. Storify
 Based on the fundamentals of
crowdsourcing
 Great tool for reporters
 Aggregates: Tweets, Facebook, YouTube,
Flickr, Instagram, Google and links

7. SEO
 Search Engine Optimization
 It’s what we do to make our content
appear on the first page of search results
 Use specific words (keywords) that tell
Google what the content is about
 Describes the content

8. SEO
 It goes both ways.
 Use good keywords to show in rankings, but
also use good keywords to find good results
 Good keywords help you do better online
searches
 Helps with crowdsourcing, Storify, discovering
online trends, sources

9. SEO Keywords
 How do you know what keyword is a
good one?
 Visit keyword search sites such as:
http://tools.seobook.com/keyword-
tools/seobook/
 Always base off Google practices because
they own market share

10. Hashtags
 These are terms that become a link when
a # is added to the front of the word on
various websites
 Searchable keywords
 These work on Twitter, Google+,
Facebook, Instagram

11. Hashtags
 When to use them?
 Use them for searching such as what Andy
Carvin does in the book.
 Include in a post about a trending topic
 Include in a post when you are
crowdsourcing:
 i.e. #Madison, #Obama, #Syria
 Also used as sarcasm, text emoticons

12. Hashtags
 Symbols break them
 #DontUseApostrophes
 #911 vs #9/11
 Don’t be too long
 Should be readable even scrunched into a
hashtag
 Don’t use too many in a post. This can
appear as spam
 Continue to check them

13. The end …
 Check out the assignments in the Week 2
folder (found in Assignments tab)
 See you next week!