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Assisting with Restructuring Plan for the
National Development Foundation of Jamaica
                          Maurice Williams PMC, MIMC
NDFJ Background
 SINCE 1982 the National Development Foundation of Jamaica (NDFJ) has loaned
 approximately $141 million to farmers for agricultural purposes and of the amount the
 farmers have repaid $90 million to date.

 According to a release from the Jamaica Information Service, most farmers tended to
 organise their enterprise so they could maximise on earnings from the production of
 specific crops. This, has helped borrowers to plan and budget for the repayment of loans.

 In general farmers are earnest in repaying their loans, and that small farmers took pride
 in owning and operating agricultural enterprises.

 The NDFJ was established in 1981 to offer a variety of low cost loans to meet the
 borrowing needs of the small and micro-business sectors at interest rates that are lower
 than most other financial institutions.

 All loan programmes are enhanced with a comprehensive training programme in record
 keeping, time management, book-keeping and supervisory management. This is aimed
 at helping borrowers to develop sound business practices.
NDFJ Background
Types of Financial Institutions


  Total Assets by Type of Financial Institution, 2006 -2008
                                             2006                         2007                         2008

                                    Assets          % of         Assets          % of         Assets          % of
                                                    Total Fin.                   Total Fin.                   Total Fin.
                                                    Sys                          Sys                          Sys

       FSC-Regulated Inst.
                   Life Ins. Co. 94 718.6            8.2           108 051.6      8.4           127 007.9       8.9
                   Gen. Ins. Co. 35 195.2            3.1           40 495.8       3.2            43 565.5       3.0
                   Securities Fir. 393 075.3        34.1           415 861.3     32.4           480 937.9      33.6
       Sub-Total                   522 989.1        49.4          564 408.7      44.0            651 511.3     45.5

       Deposit-Taking Inst.
                    Banks           438 438.6       38.0          504 293.4      39.3           556 650.2      38.9
                    Building Soc.   105 617.4        9.2          122 905.8       9.6            135 611.8      9.7
                    Merc. Banks     46 732.9         4.1            47 332.1      3.7            33 891.8       2.4
                    Credit Union    38 549.6         3.3           44 223.1       3.4            50 618.0       3.5
       Sub-Total                    629 336.4       54.6          718 754.4      56.0           779 771.8      54.5

       Total                      1 152 325.5       100.0        1 283 163.1     100.0        1 431 283.1     100.0


The Number of Commercial Lending Institutions and Volume Continues to Grow
5 Building Blocks for The Change
  NDFJ Programme Delivery Plan




 Leading this change will be structured from two
 distinct dimensions; Grassroots Innovations and Crisis
 or Galvanizing events
 This would subsequently lead into identification of
 Change Strategists and Strategic Decisions
 From here will arise the installation of Individual
 Implementers and Change Champions
 Leading into Action Vehicles for Change Recipients
5 Building Blocks for The Change
  NDFJ Programme Delivery Plan
                                                              • In country consul. And
                                                                dissemination of strat. plan with
                            Action Vehicles                     NDFJ
                              For Change         3rd Phase    • Finalisation of strat. plan
                              Recipients         Oct - Dec    • Trg. And dev. prog




                                                              • Submission draft strat. plan
                               Individual                     • Submission draft staff trg. Plan
                             Implementers &      2nd Phase    • Feedback on draft strat. And staff
                            Change Champions                    plans
                                                 July - Sep


                                Change
                              Strategist &                    • Consultation with NDFJ
                               Strategic         1st Phase    • Consultation with stakeholders
                               Decisions         June - Jul




                                 Change Driver
8 Elements in Planning The Change
  NDFJ Programme Delivery Plan



 The elements that are key to formalizing the change will
 include:
 - Backers & Supporters
 - Symbols, Signals & Rewards
 - Standards, Measures & Feedback
 - Local Participation & Innovation
 - Policy & Systems Review
 - Communication, Education & Training
 - Guidance Structure & Process
 - Shared Vision
8 Elements in Planning The Change
  NDFJ Programme Delivery Plan

                                                         Backers &
                                                        Supporters




                                                                         Symbols, Signals &
                                     Shared Vision
                                                                             Rewards




                Guidance Structure
                    & Process
                                                     Change                               Standards, Measure
                                                                                             s & Feedback

                                                      Effect



                                Communication, E
                                                                         Local Participation
                                   ducation &
                                                                           & Innovations
                                    Training




                                                      Policy & Systems
                                                           Review
Adding Metrics To The Elements
  NDFJ Programme Delivery Plan (responsibility)

 Developing standards, measures and feedback
 mechanisms will be key to keeping the programme on
 track. Useful measures for employ will be:
 - Results Measures for Target Achievements
 - Process Measures along Change Journey
 - Routine Data Collection for Progress Monitoring &
 Midcourse Adjustments (surveys, quantitative
 data, focus groups, etc.)
Adding Metrics To The Elements
  NDFJ Programme Delivery Plan (responsibility)




                                       Continuous
       • Results Measures (to          Assessment         • Routine Data
         know how we have                                   Collection (
         achieved targets)      • Process Measures          surveys, quantitative
                                  (to know that we are      data, focus
                                  doing all right along     groups, etc.)
                                  the way)
             Programme                                            Random
               Targets                                            Sampling
The Basis for
The Organizational Change
   NDFJ Programme Delivery Plan

 The three criteria the programme for change will be:
 Beginning with use-direction, action oriented
  information from all stakeholders
  - Improving the quality of information about customers’
    and employees’ situations; suppliers, regulator’s
    concerns
  - Key: market shifts often caused by changing nature of
    value as defined by clients
The Basis for
The Organizational Change
   NDFJ Programme Delivery Plan


 Building on platforms already in place
 Encourage problem-solving and incremental
 experimentation that departs from tradition without
 destroying the current form
   Logical incrementalism is used as an interactive process
    in which the we will collectively probe the
    future, experiment and learn from a series of
    incremental commitments rather than through a global
    total strategy
The Basis for
The Organisational Change
  NDFJ Programme Delivery Plan




                                      Reason For
                                       Change




                                     Use of Existing
                                       Platforms




                                                       Encouragement
                     Use Direction
                                                         for Problem
                      and Action
                                                         Solving and
                      Orientation
                                                       Experimentation
The Levers to Control
The Organisational Change
    NDFJ Programme Delivery Plan (role)
The Levers of Control to be exercised will be hinged to:

- Motivate through mission-vision-values; concise-broad
  inspiration; making managers walk the talk, reaffirming beliefs
  with peer pressure
- Negative biased limits will be set to foster creativity. Fortifying
  trust in the organisation
- Supervision will monitor critical performance variables within
  the limits; monitoring goals and profitability, revenue
  growth, market share; whilst maintaining efficiency, guarding
  against surprises
- Learning through formal informational systems will be
  encouraged to managers so as to garner involvement with their
  peers, subordinates and superiors in a climate of dialogue and
  learning
The Levers to Control
The Organisational Change
  NDFJ Programme Delivery Plan (role)

                           Helps the        The Specific      The Specific
            Leverage       Employees          Process          Outcome



                                           Communicate
                                                              Uncertainty
              Beliefs     To Contribute     Core Values
                                                             about Purpose
                                            and Mission



                                            Specify and
                          To Do Things                        Pressure or
           Boundaries         Right
                                          Enforce Rules of
                                                              Temptation
                                             the Game



            Diagnostic     To Achieve
                                            Builds and
                                          Supports Clear
                                                             Lack of Focus
                           Objectives                        or Resources
             Control                         Targets


                                               Open
            Interactive   To Create New
                                          Organizational
                                                                Lack of
                                                             Opportunity or
                                            Dialogue to
              Control                     Create Learning
                                                              Fear of Risk
The New NDFJ Business Strategy
Moving Forward
  NDFJ Programme Delivery Plan (role)


 The framework for the delivery plan is bound by 4 key
 areas of work. These are the formalisation of what
 construes NDFJ’s Beliefs, Boundary of Work, Extent of
 Interactivity and Level of Diagnostic Control
 achievable

 The establishment of these 4 sections will
 consequently set the framework for creation of the
 New NDFJ Business Strategy moving forward
The New NDFJ Business Strategy
Moving Forward
  NDFJ Programme Delivery Plan (role)
        • Belief                                              • Boundary
          Systems                                               Systems



                                                 Risk to be
                        Core Values
                                                  Avoided

                                       NDFJ
                                      Business
                                      Strategy


                                              Critical
                          Strategic
                                            Performance
                        Uncertainties
                                             Variables

        • Interactive                                         • Diagnostic
          Control                                               Control
          Systems                                               Systems
Key Infrastructure Stakeholders to
work with Moving Forward
        NDFJ Programme Delivery Plan
Ministry of Finance & Public
Service                                               Ministry of Agriculture
Accountant General                                    4H Clubs
Bank of Jamaica
                                                      Agricultural Credit Board
Betting, Gaming and Lotteries Commission
Caymanas Track Limited                                Agricultural Development Corporation
                                                      Agricultural Marketing Corporation
Container Stripping Station                           Commodity Boards (incl. Banana, Coffee and Coconut Industry
Cultural, Health, Arts. Sports and Education(CHASE)   Boards and Tobacco Industry Control Authority)
Customs                                               Forestry Department
Development Bank of Jamaica
                                                      Hope Botanical Gardens
Financial Services Commission
Fiscal Services                                       National Irrigation Commission Limited
Inland Revenue                                        National Land Agency (NLA)
Jamaica Racing Commission                             Rural Agricultural Development Authority (RADA)
National Investment Bank of Jamaica                   Sugar Industry Authority
Planning Institute of Jamaica
                                                      Veterinary Board
Projects
Public Accountancy Act
Revenue Protection Department
Self-Start Fund
Social Investment Fund
Statistical Institute of Jamaica
Sugar Company of Jamaica
Tax Administration Services Department
Taxpayer Audit and Assessment Department
Taxpayers� Appeals Department

*Bold denotes key associations required
Key Infrastructure Stakeholders to
work with Moving Forward
       NDFJ Programme Delivery Plan
                                                       Ministry of
Ministry of Education                                  Industry, Commerce &
College of Agriculture, Science and Education (CASE)   Investment
                                                       Anti�Dumping and Subsidies Commission
                                                       Bureau of Standards
Community Colleges                                     Central Information and Technology Office (CITO)
                                                       Companies Office of Jamaica (Office of the Registrar of Companies)
Edna Manley School of the Visual Arts                  Consumer Affairs Commission
Educational Institutions                               Electricity Authority
                                                       Factories Corporation
G. C. Foster College of Physical Education             Fair Trading Commission
                                                       Food Storage and Prevention of Infestation Department
Human Employment and Resource Training (HEART)         Free Zone
Institute of Folk Culture                              Jamaica Commodity Trading Company (JCTC)
                                                       Jamaica Business Development Centre
Institute of Jamaica                                   Jamaica Exotic Flavours and Essences Company Limited
                                                       Jamaica Export Trading Company (JETCO)
Jamaica Cultural Development Commission (JCDC)         Jamaica Intellectual Property
                                                       Jamaica Trade and Invest (JTI) formerly JAMPRO
Jamaica Foundation for Life Long Learning              Micro Investment Development Agency (MIDA)
Jamaica Library Service                                Office of the Registrar of Companies
                                                       Petrojam Limited
Jamaica National Commission on UNESCO                  Petrojam/Ethanol Company Limited
                                                       Petroleum Company of Jamaica
Jamaica National Heritage Trust                        Petroleum Corporation of Jamaica
National Council on Education                          Post and Telecommunications Department
                                                       Registrar of Co-operatives and Friendly Societies
National Library of Jamaica                            Rural Electrification Programme
                                                       Scientific Research Council
National Youth Service (NYS)                           Self-Start Fund
                                                       Spectrum Management Authority
Teacher Training Colleges                              Trade Board Limited
University Council of Jamaica
University of Technology
University of the West Indies
MSME & Government
Development Bodies
   Relevant Work Experiences

 Singapore Economic Branding Taskforce
 Ministry of Trade & Industry, Singapore
                                             2003 – 2008
 Integrated Resort Selection Committee
 Ministry of Trade & Industry, Singapore
                                             2006 – 2007
 Practicing Management Consultant Board
 PMC
                                           2010 – Present
 Institute of Management Consultants
 MIMC
                                           2010 – Present
Regional Development
Work & Organisations
   Relevant Work Experiences
 DominePress
 Singapore / Australia / China

 DominiePress had built its reputation on Service + Expertise + Fidelity + Excellence

 They were intent on creating high-desirability products delivering high fidelity, high
 precision, high-quality lithographic printing to clients internationally.

 Their award winning work was not effective testimony amidst a growing competitive
 print production landscape internationally. Profit margins were being
 squeezed, technology (www) was redefining pre-press systems and procedures.

 24-Hour Print was dictating that larger geographic and time zone foot-prints needed to
 be applied to capture greater economies of scale.
Dominie Press
Regional Development Work

    New Management Strategies
   Initiate a plan of action to create a better
    working atmosphere
   Reduce cost and increase profits
   Through new formats and procedures,
    increase profitability
   Strengthen present customer base and expand customer base to
    outside areas (Melbourne, New York)
   Update DTP equipment to expand into more
    specialized areas of the printing market
   Increase employee benefits
Dominie Press
Regional Development Work

    New Operation Strategy
    Cost Contain
   Establish costing/ production reporting process at Storage/ Pre-
    Press/ Press/ Post-Press
   Extend QC processes across all aspects of production and storage
   Examine costs/ expenditure on a regular basis during quarterly
    financial review

    New Production / Efficiency Strategies
   Install employee suggestion box with cash incentives for suggestion
    that result in cost savings on increased productivity. This will lead to
    a team based presentation program through TQM in the long-run.
Dominie Press
Regional Development Work

  New Business Strategies
  Sales Targets & Projections
 Install and establish an end of month forecasting format for the
  upcoming quarter
 Install and establish an annual setting of sales targets by industry and
  key accounts

  New Marketing Strategies
 Establish and implement plan to address business projections based on
  long run/ short run/ agency and direct client business
Dominie Press
Regional Development Work

  New Human Resource Strategies
 Establish a regular HR audit to determine company and staff
  KPI, directly impacting bonus and salary pay-outs on a quarterly
  and bi-annual basis
  (Ex. Total Remuneration = Monthly Salary
                              + Allowances (as applicable)
                              + Company Performance (max. 1 mth)
                              + Individual Staff Performance (max. 1 mth)
New Internal Charge Model to
Maximize Efficiency & Minimize Wastage

                                                                      Database



                        QUOTATIONS
  Information Sources




                                                                                                                           Consumer/ Customer
                                 Originals               Plate, Etc        Printing Pages       Printed Product
                         Sales Dept
                                                                                         Post Press/
                         Customer            Pre-Press            Printing Press                             Distributor
                                                                                          Finishing
                          Agency
                         Publisher
                                      Dat                   Dat                    Dat                 Dat
                                       a                     a                      a                  a
                                                  Film, Plate, Etc        Paper, Ink, Etc.

                                                                      Storage

                                                                           Consumables

                                                                      Supplier
Regional Development
Work & Organisations
  Relevant Work Experiences
 etg
 Shanghai / Beijing / Guangzhou / Singapore

 ET Graphics Pte Ltd was founded in 1985 by Mr. Michael ET Yap providing event support services.
 In 2005, the company was restructured and renamed ETG Pte Ltd (ETG) with capabilities in sound
 and lighting systems, AV production and staging. This was predominantly targeting the
 Meetings, Incentives, Conferences & Events (MICE) industry.
 Their services encompass the range from providing technical consultancy to production and staging
 and rental of equipment inclusive. Primarily, the 4 areas of specialization are in Sound, Lights, Video
 and Staging.
 ETG’s business has been reasonably stable over the last two decades however moving ahead the
 company is looking to position themselves better in the industry and more efficiently through more
 formalized business models.
 Currently ETG is primarily a supplier to the Event Companies, Exhibition Organizers, Advertising and
 PR firms and other creative resource driven organizations.
 Specific to the two IR’s in Singapore and with governmental encouragement for the tourism and travel
 trade industry they intently want to work this sector staving off entry of international competition.
 Such as Acoustic Art, LB Production Center and other overseas staging facilities that may be
 intending to impact this market.
 The competitive framework of this industry appears to be in its adolescent stage in Asia Pacific which
 currently mostly competes on hardware and price.
 ETG has to establish a position as partner of choice not only with the organizers but also with
 program owners themselves.
etg Regional Development Work
   3. Proposed Project
   3.1          Approach & Methodology
   Involving the interviews with ETG client and suppliers and internal discussion to formalize a business landscape to chart. The advisor
    advocates working with the Sales and Business aspects of the business. This will illuminate the path ahead in the coming months giving
    clearer dimension for decisions to be made.
   Fundamentally, this is to confirm the workable segmentation of clients by:
   -           Creative services providers including, advertising agencies, public relations companies, etc.
   -           Show organizers and venue owners who primary role is focused on the softer business aspects of the event.
   -           Direct clients who own or intend to put out programs.
   3.2         Statement of Work
   3.2.1       Precedence Study
   Perform an analysis of production services companies with a pre emptive view of new industry developments in leading staging
    environments.
   Research the overseas markets that can be identified as potential competitive targets, threats or alliances for ETG.
   Meet with existing clients to properly categorize business segments to pursue.
   Item One. Development of a sales plan and strategy for the coming year.
   Item Two. Draw up a sales projection format for coming and subsequent quarters.
   Item Three. Draw up and formalize a sales target.
   3.2.2       Markets Research
   To develop and implement a feedback mechanism with existing client base. This is to ascertain current expectation and satisfaction levels.
   Additionally, investigation into new interest and feasibility of specialist lighting architecture solutions in Asia. Investigations will be carried
    out by way of direct contact with leading service providers in more developed markets.
   Item One. To draw up a potentials actionable program.
   3.2.3       Market Collateral Generation
   Help develop the required sales specific marketing collaterals to assist ETG’s sales unit to make explicit their products to prospective Clients.
   Item One. Sales ppt (generic)
   Item Two. Sales collateral existing (tidy up)
etg RegionalDevelopment Work
3.2.4 Market Projections & Targeting
As above
To work with the current business team to establish a sales projection system and format moving forward. This does not preclude the
      requirement for a formal monthly sales targeting format which needs to be developed and installed only after potential revenue streams and
      performance levels have been sorted out.
3.2.5 Execution
Execute a Business Development plan that will be able to safeguard existing clients for ETG.
The execution should focus on achieving the following:
a) A clear sales objective and strategy for the business department.
b) Provide management a simple and clear dashboard for business activity and potential for the future.
c) Sales organizational structure review that corrects any overlap.
d) Specific to the market segmentation development of individual sub-sales strategy.
Taking into consideration:
a. Possible emerging markets by territory.
b. Industry Shift amongst show owners, promoters, organizers and specialists.
c. IR requirements.
d. Singapore Exportability (or rising exchange rate may force a strategy refocus)
3.2.6 Final Report & Presentation
Prepare a final report and recommendation for the Sales Department.
3.2.7 Start of Project                                                                             < 0 week      >
3.2.8 Business / Sales Department Review                                                           < 3 weeks >
3.2.9 Value Proposition & Business Models                                                          < 6 weeks >
3.2.10             Structural Model Review and Recommendation                                      < 3 weeks >
3.2.11Sales Collateral (Website, Brochures as appl.)                                               < 12 weeks >
3.2.12             Final Report & Presentation                                                     < 2 weeks >
3.2.13             End of Project                                                   Grand Total    < 26 weeks >
etg Needs To Engage
Expanding Markets
 "AV solutions are growing in all markets. The survey findings clearly indicate
  the upturn of mainstream awareness of AV technologies,"
                                                ICIA Board Member Jim Smith
                                                     International Communications Industries Association, Inc




 Beyond the top markets, such as business, education and government, ETG
  needs to make significant gains in other areas such as:

       Retail – fashion, financial, lifestyle,
       sports arenas
       museum exhibits
       meetings and conventions
       healthcare
       and the worship market
etg Needs To Engage
Signage & Displays
 The market for large information displays is growing at a rate that ETG cannot
  ignore.

 There is increased use of digital signage, particularly in the retail sector, for
  delivering a message, selling products or simply providing information along
  our roads.
etg Needs To Engage
AV Converging With IT
 AV/IT convergence is driving the introduction of technologies supporting a
  number of newer applications including streaming media, webcasting, wireless
  and software, all relative newcomers in the AV space.

 Currently these segments have low penetration rates but are expected to grow
  significantly as products continue to web-enable technologies.

 It will be prudent for ETG to take an early adopter lead in
    this regard.
BusAds
Regional Development Work
  Relevant Work Experiences
 BusAds
 Singapore / Kuala Lumpur / Mumbai / Seoul / Tokyo / Bangkok

 BusAds started operation as a one-man show in 1983. Then known as BusAds, its core business
 consisted of one-off bus advertisement projects, mainly bus panels advertising. The business grew
 tremendously and within five years, the company started its in-house production team. By
 1995, BusAds was clearly the market leader in outdoor advertisement production.

 Today, BusAds is proud to operate a fleet of machine which is capable of satisfying the various graphic
 print requirements, such as banners, posters, fleet and MRT advertising, etc. BusAds maintains its
 position as a market leader with its commitment to provide the highest level of quality printing and
 service to our clients.

 It was Bus Ads intention to break into the Aircraft Graphic Laminates industry. The task ahead was to
 promote that BusAds obtained the Production Organization Approval (POA) from Civil Aviation
 Authorities for printing of interior and exterior aircraft decals and install this as the new reference
 standard across Asia Pacific countries. Specifically, the target was intended for military applications.
BusAds Air Warfare
Challenge for Military Applications

 Split upper/lower color camouflage patterns reveal
  aircraft belly on banking
 Contrasting lower surface colors with backgrounds
  compromise aircraft’s position and maneuver
BusAds Air Warfare Case Study
(Learning)

 F-105G Weasel Thud (Vietnam)
 Two Tone, Green & Sand (upper surface) with Light
  Green (belly)
 Aircraft flashed ‘White’ on low-level banking giving
  away position
BusAds Presentation
Air Warfare Case Study (Applications)

 F-105 Weasel Thud
  Green & Sand Camouflage applied to belly
 F-4G Weasels and A-10’s
  Committed to wrap around camouflage
 Split upper grey and lower blue or black camouflage used
  as far back as 50’s by RAF
 There are many more examples
BusAds Recommendation for
Military Aircraft Camouflage Considerations


 Mostly depends on aircraft operating environment
 Considerations could include:
    low level daylight operations
    bombardment
    maritime strikes
    reconnaissance roles
    air to air detection
    large aircraft concealment, etc.
BusAds Presentation on
Air Warfare Concerns Today

 Perspective shift in air warfare strategy
 Concern is with air surveillance detection
 Reduction of radar emissions
Other Regional Projects
  Relevant Work Experiences
 Thang Long Hanoi
 Light-up of Long Bien
 Military Veterans and Ministry of Defense Vietnam and Singapore
 Hanoi, Vietnam

 Marketing & Organizational Skills Development Programme
 Asian Institute of Marketing
 Makati / Manila, Philippines

 MSME Development Programme
 Commonwealth Secretariat
 Jaipur, India

 MSME Development Programme
 Chandrigah, India

 Youth Entrepreneurship Development Programme
 Pacific Youth Commonwealth
 Port Vila, Vanuatu

 Youth Entrepreneurship Development Programme
 Ministry of Labour
 Port Moresby, Papua New Guinea



                                    Total: 12 Countries 16 Cities
Detailed Work Plan
 Phase 1

 Project Launch, including Project Preparation, Preparation
 of Consultation Materials and Preliminary Research on
 Marketing Environment in Jamaica, including Financial
 Services industry

 Prelimirnary field mission for consultations with stake
 holders, field research and evaluation, including meeting
 with agribusiness sector’s

 Post-filed mission analysis, report to stakeholders and
 preparation of training plan
Detailed Work Plan
 Phase 2

 Investigations and local research and analysis.
 Consultation with industry leads within Jamaican
 environment. Record local market norms

 Capacity building including marketing training for agro
 business with emphasis on MSME development bias

 One to One Counseling to companies in manufacture and
 packing sectors
Detailed Work Plan
 Phase 3

 Finalize and deliver new organizational strategy
 including training and continued implementation
 plan

 Deliver capacity building training modules on product
 marketing design and development
 Final report preparation and submission to the
 Commonwealth Secretariat
Detailed Work Plan
 Activity Period   Level of Effort

 Phase 1           3 weeks in Jamaica
                   June – mid July 2011;
                   report to be submitted within 2
                   weeks of completion of outputs

 Phase 2           3 weeks at Consultants
                   Base or in Jamaica
                   July - September

 Phase 3           4 weeks in Jamaica
                   Oct – Nov 2011 (final project
                   report to be submitted by
                   16 Dec 2011) Submission of a detailed
                   project delivery report, along with
                   outputs
The Project Team Leader
 MAURICE WILLIAMS PMC, MIMC

 Tel: (65) 96755719; (65) 6892-1978 Email: mauricewilliams.esq@gmail.com
 Address: 35 Dairy Farm Road #01-04 Dairy Farm Estate Singapore 679052

 With 20 years of marketing, advertising and sales expertise, in positions such as the Chief Marketing Officer of public-listed Singapore Post, Marketing Director of Sentosa, and
 a member of the Economic Branding Task Force and the Integrated Resort Selection Committee (Ministry of Trade & Industry), I am confident in contributing positively to the
 continued growth of your organisation.

 Possessing extensive experience in multi-dimensional programs required for consumer, corporate and stake-holder perspectives across geography, I have vast expertise in
 articulating unique propositions, channel management, event marketing, exhibitions, branding, market research and product development, coupled with a strong background
 in operations, strategic planning, resource acquisition and media analysis. Some of my career highlights include:

 Transformed Sentosa into a star attraction with 1m visitors monthly. Attained over 30 marketing awards. Attracted S$10.2b in investments and increased rental revenue 13-fold
 to S$15m annually. Staged world-class events such as Barclay’s S’pore Open, Forbes Global CEO Conferences, Volvo Ocean Race.
  Streamlined S’pore Post’s image in 122 properties. Introduced logistics, mail, retail & financial products - won a Direct Marketing Award, and increased a business unit’s
 revenue 400% to S$1m annually.

 Set up the world’s 1st Wired on Wireless digital broadcast application across 1800 buses, taxis & trains, and across 225 supermarkets, to enhance advertising impact.
 Managed up to 36 staff and annual budgets of up to S$15m. Collaborated with organisations such as DHL, China Post, banks, government bodies, MTV, SIA, and National
 Geographic.

 As a manager who attracts, retains and motivates staff to build sustainable teams, I believe in empowerment to question organisational assumptions in decision-
 making, resulting in higher performance. I possess boardroom experience in managing restructures and change management with investors and stakeholders, and have a
 nurturing, inspiring, open and objective leadership style. Analytical and creative, I have developed strong interpersonal, teamwork and problem-solving skills in fostering
 numerous partnerships and translating top management decisions into actionable programmes. With a keen attention to detail, I am perceptive in decision-making and am
 able to deliver under pressure.

 Currently, I am a CFTC Expert (Commonwealth Fund for Technical Co-operation) with the Commonwealth Secretariat where I provide on-the-job training and introduce new
 technologies and practices in CSAP (Commonwealth Service Abroad Programme) projects.

 I believe my background is a good match with your requirements, and look forward to further discussion regarding how I could help fulfil your organisation’s objectives. Thank
 you for your consideration.
Management Consultant
Certification
Project Budget
Components

Consultancy Fees                   18 000
Air Travel (two missions)           4 000
Travel Related Expenses               400
Subsistence (35 nights)             1 400
Repro. of training material           500
Other assig. related exp.             600

Total                         Circa 25 000 Pounds Sterling

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Leading change

  • 1. Assisting with Restructuring Plan for the National Development Foundation of Jamaica Maurice Williams PMC, MIMC
  • 2. NDFJ Background SINCE 1982 the National Development Foundation of Jamaica (NDFJ) has loaned approximately $141 million to farmers for agricultural purposes and of the amount the farmers have repaid $90 million to date. According to a release from the Jamaica Information Service, most farmers tended to organise their enterprise so they could maximise on earnings from the production of specific crops. This, has helped borrowers to plan and budget for the repayment of loans. In general farmers are earnest in repaying their loans, and that small farmers took pride in owning and operating agricultural enterprises. The NDFJ was established in 1981 to offer a variety of low cost loans to meet the borrowing needs of the small and micro-business sectors at interest rates that are lower than most other financial institutions. All loan programmes are enhanced with a comprehensive training programme in record keeping, time management, book-keeping and supervisory management. This is aimed at helping borrowers to develop sound business practices.
  • 3. NDFJ Background Types of Financial Institutions Total Assets by Type of Financial Institution, 2006 -2008 2006 2007 2008 Assets % of Assets % of Assets % of Total Fin. Total Fin. Total Fin. Sys Sys Sys FSC-Regulated Inst. Life Ins. Co. 94 718.6 8.2 108 051.6 8.4 127 007.9 8.9 Gen. Ins. Co. 35 195.2 3.1 40 495.8 3.2 43 565.5 3.0 Securities Fir. 393 075.3 34.1 415 861.3 32.4 480 937.9 33.6 Sub-Total 522 989.1 49.4 564 408.7 44.0 651 511.3 45.5 Deposit-Taking Inst. Banks 438 438.6 38.0 504 293.4 39.3 556 650.2 38.9 Building Soc. 105 617.4 9.2 122 905.8 9.6 135 611.8 9.7 Merc. Banks 46 732.9 4.1 47 332.1 3.7 33 891.8 2.4 Credit Union 38 549.6 3.3 44 223.1 3.4 50 618.0 3.5 Sub-Total 629 336.4 54.6 718 754.4 56.0 779 771.8 54.5 Total 1 152 325.5 100.0 1 283 163.1 100.0 1 431 283.1 100.0 The Number of Commercial Lending Institutions and Volume Continues to Grow
  • 4. 5 Building Blocks for The Change NDFJ Programme Delivery Plan Leading this change will be structured from two distinct dimensions; Grassroots Innovations and Crisis or Galvanizing events This would subsequently lead into identification of Change Strategists and Strategic Decisions From here will arise the installation of Individual Implementers and Change Champions Leading into Action Vehicles for Change Recipients
  • 5. 5 Building Blocks for The Change NDFJ Programme Delivery Plan • In country consul. And dissemination of strat. plan with Action Vehicles NDFJ For Change 3rd Phase • Finalisation of strat. plan Recipients Oct - Dec • Trg. And dev. prog • Submission draft strat. plan Individual • Submission draft staff trg. Plan Implementers & 2nd Phase • Feedback on draft strat. And staff Change Champions plans July - Sep Change Strategist & • Consultation with NDFJ Strategic 1st Phase • Consultation with stakeholders Decisions June - Jul Change Driver
  • 6. 8 Elements in Planning The Change NDFJ Programme Delivery Plan The elements that are key to formalizing the change will include: - Backers & Supporters - Symbols, Signals & Rewards - Standards, Measures & Feedback - Local Participation & Innovation - Policy & Systems Review - Communication, Education & Training - Guidance Structure & Process - Shared Vision
  • 7. 8 Elements in Planning The Change NDFJ Programme Delivery Plan Backers & Supporters Symbols, Signals & Shared Vision Rewards Guidance Structure & Process Change Standards, Measure s & Feedback Effect Communication, E Local Participation ducation & & Innovations Training Policy & Systems Review
  • 8. Adding Metrics To The Elements NDFJ Programme Delivery Plan (responsibility) Developing standards, measures and feedback mechanisms will be key to keeping the programme on track. Useful measures for employ will be: - Results Measures for Target Achievements - Process Measures along Change Journey - Routine Data Collection for Progress Monitoring & Midcourse Adjustments (surveys, quantitative data, focus groups, etc.)
  • 9. Adding Metrics To The Elements NDFJ Programme Delivery Plan (responsibility) Continuous • Results Measures (to Assessment • Routine Data know how we have Collection ( achieved targets) • Process Measures surveys, quantitative (to know that we are data, focus doing all right along groups, etc.) the way) Programme Random Targets Sampling
  • 10. The Basis for The Organizational Change NDFJ Programme Delivery Plan The three criteria the programme for change will be:  Beginning with use-direction, action oriented information from all stakeholders - Improving the quality of information about customers’ and employees’ situations; suppliers, regulator’s concerns - Key: market shifts often caused by changing nature of value as defined by clients
  • 11. The Basis for The Organizational Change NDFJ Programme Delivery Plan  Building on platforms already in place  Encourage problem-solving and incremental experimentation that departs from tradition without destroying the current form  Logical incrementalism is used as an interactive process in which the we will collectively probe the future, experiment and learn from a series of incremental commitments rather than through a global total strategy
  • 12. The Basis for The Organisational Change NDFJ Programme Delivery Plan Reason For Change Use of Existing Platforms Encouragement Use Direction for Problem and Action Solving and Orientation Experimentation
  • 13. The Levers to Control The Organisational Change NDFJ Programme Delivery Plan (role) The Levers of Control to be exercised will be hinged to: - Motivate through mission-vision-values; concise-broad inspiration; making managers walk the talk, reaffirming beliefs with peer pressure - Negative biased limits will be set to foster creativity. Fortifying trust in the organisation - Supervision will monitor critical performance variables within the limits; monitoring goals and profitability, revenue growth, market share; whilst maintaining efficiency, guarding against surprises - Learning through formal informational systems will be encouraged to managers so as to garner involvement with their peers, subordinates and superiors in a climate of dialogue and learning
  • 14. The Levers to Control The Organisational Change NDFJ Programme Delivery Plan (role) Helps the The Specific The Specific Leverage Employees Process Outcome Communicate Uncertainty Beliefs To Contribute Core Values about Purpose and Mission Specify and To Do Things Pressure or Boundaries Right Enforce Rules of Temptation the Game Diagnostic To Achieve Builds and Supports Clear Lack of Focus Objectives or Resources Control Targets Open Interactive To Create New Organizational Lack of Opportunity or Dialogue to Control Create Learning Fear of Risk
  • 15. The New NDFJ Business Strategy Moving Forward NDFJ Programme Delivery Plan (role) The framework for the delivery plan is bound by 4 key areas of work. These are the formalisation of what construes NDFJ’s Beliefs, Boundary of Work, Extent of Interactivity and Level of Diagnostic Control achievable The establishment of these 4 sections will consequently set the framework for creation of the New NDFJ Business Strategy moving forward
  • 16. The New NDFJ Business Strategy Moving Forward NDFJ Programme Delivery Plan (role) • Belief • Boundary Systems Systems Risk to be Core Values Avoided NDFJ Business Strategy Critical Strategic Performance Uncertainties Variables • Interactive • Diagnostic Control Control Systems Systems
  • 17. Key Infrastructure Stakeholders to work with Moving Forward NDFJ Programme Delivery Plan Ministry of Finance & Public Service Ministry of Agriculture Accountant General 4H Clubs Bank of Jamaica Agricultural Credit Board Betting, Gaming and Lotteries Commission Caymanas Track Limited Agricultural Development Corporation Agricultural Marketing Corporation Container Stripping Station Commodity Boards (incl. Banana, Coffee and Coconut Industry Cultural, Health, Arts. Sports and Education(CHASE) Boards and Tobacco Industry Control Authority) Customs Forestry Department Development Bank of Jamaica Hope Botanical Gardens Financial Services Commission Fiscal Services National Irrigation Commission Limited Inland Revenue National Land Agency (NLA) Jamaica Racing Commission Rural Agricultural Development Authority (RADA) National Investment Bank of Jamaica Sugar Industry Authority Planning Institute of Jamaica Veterinary Board Projects Public Accountancy Act Revenue Protection Department Self-Start Fund Social Investment Fund Statistical Institute of Jamaica Sugar Company of Jamaica Tax Administration Services Department Taxpayer Audit and Assessment Department Taxpayers� Appeals Department *Bold denotes key associations required
  • 18. Key Infrastructure Stakeholders to work with Moving Forward NDFJ Programme Delivery Plan Ministry of Ministry of Education Industry, Commerce & College of Agriculture, Science and Education (CASE) Investment Anti�Dumping and Subsidies Commission Bureau of Standards Community Colleges Central Information and Technology Office (CITO) Companies Office of Jamaica (Office of the Registrar of Companies) Edna Manley School of the Visual Arts Consumer Affairs Commission Educational Institutions Electricity Authority Factories Corporation G. C. Foster College of Physical Education Fair Trading Commission Food Storage and Prevention of Infestation Department Human Employment and Resource Training (HEART) Free Zone Institute of Folk Culture Jamaica Commodity Trading Company (JCTC) Jamaica Business Development Centre Institute of Jamaica Jamaica Exotic Flavours and Essences Company Limited Jamaica Export Trading Company (JETCO) Jamaica Cultural Development Commission (JCDC) Jamaica Intellectual Property Jamaica Trade and Invest (JTI) formerly JAMPRO Jamaica Foundation for Life Long Learning Micro Investment Development Agency (MIDA) Jamaica Library Service Office of the Registrar of Companies Petrojam Limited Jamaica National Commission on UNESCO Petrojam/Ethanol Company Limited Petroleum Company of Jamaica Jamaica National Heritage Trust Petroleum Corporation of Jamaica National Council on Education Post and Telecommunications Department Registrar of Co-operatives and Friendly Societies National Library of Jamaica Rural Electrification Programme Scientific Research Council National Youth Service (NYS) Self-Start Fund Spectrum Management Authority Teacher Training Colleges Trade Board Limited University Council of Jamaica University of Technology University of the West Indies
  • 19. MSME & Government Development Bodies Relevant Work Experiences Singapore Economic Branding Taskforce Ministry of Trade & Industry, Singapore 2003 – 2008 Integrated Resort Selection Committee Ministry of Trade & Industry, Singapore 2006 – 2007 Practicing Management Consultant Board PMC 2010 – Present Institute of Management Consultants MIMC 2010 – Present
  • 20. Regional Development Work & Organisations Relevant Work Experiences DominePress Singapore / Australia / China DominiePress had built its reputation on Service + Expertise + Fidelity + Excellence They were intent on creating high-desirability products delivering high fidelity, high precision, high-quality lithographic printing to clients internationally. Their award winning work was not effective testimony amidst a growing competitive print production landscape internationally. Profit margins were being squeezed, technology (www) was redefining pre-press systems and procedures. 24-Hour Print was dictating that larger geographic and time zone foot-prints needed to be applied to capture greater economies of scale.
  • 21. Dominie Press Regional Development Work New Management Strategies  Initiate a plan of action to create a better working atmosphere  Reduce cost and increase profits  Through new formats and procedures, increase profitability  Strengthen present customer base and expand customer base to outside areas (Melbourne, New York)  Update DTP equipment to expand into more specialized areas of the printing market  Increase employee benefits
  • 22. Dominie Press Regional Development Work New Operation Strategy Cost Contain  Establish costing/ production reporting process at Storage/ Pre- Press/ Press/ Post-Press  Extend QC processes across all aspects of production and storage  Examine costs/ expenditure on a regular basis during quarterly financial review New Production / Efficiency Strategies  Install employee suggestion box with cash incentives for suggestion that result in cost savings on increased productivity. This will lead to a team based presentation program through TQM in the long-run.
  • 23. Dominie Press Regional Development Work New Business Strategies Sales Targets & Projections  Install and establish an end of month forecasting format for the upcoming quarter  Install and establish an annual setting of sales targets by industry and key accounts New Marketing Strategies  Establish and implement plan to address business projections based on long run/ short run/ agency and direct client business
  • 24. Dominie Press Regional Development Work New Human Resource Strategies  Establish a regular HR audit to determine company and staff KPI, directly impacting bonus and salary pay-outs on a quarterly and bi-annual basis (Ex. Total Remuneration = Monthly Salary + Allowances (as applicable) + Company Performance (max. 1 mth) + Individual Staff Performance (max. 1 mth)
  • 25. New Internal Charge Model to Maximize Efficiency & Minimize Wastage Database QUOTATIONS Information Sources Consumer/ Customer Originals Plate, Etc Printing Pages Printed Product Sales Dept Post Press/ Customer Pre-Press Printing Press Distributor Finishing Agency Publisher Dat Dat Dat Dat a a a a Film, Plate, Etc Paper, Ink, Etc. Storage Consumables Supplier
  • 26. Regional Development Work & Organisations Relevant Work Experiences etg Shanghai / Beijing / Guangzhou / Singapore ET Graphics Pte Ltd was founded in 1985 by Mr. Michael ET Yap providing event support services. In 2005, the company was restructured and renamed ETG Pte Ltd (ETG) with capabilities in sound and lighting systems, AV production and staging. This was predominantly targeting the Meetings, Incentives, Conferences & Events (MICE) industry. Their services encompass the range from providing technical consultancy to production and staging and rental of equipment inclusive. Primarily, the 4 areas of specialization are in Sound, Lights, Video and Staging. ETG’s business has been reasonably stable over the last two decades however moving ahead the company is looking to position themselves better in the industry and more efficiently through more formalized business models. Currently ETG is primarily a supplier to the Event Companies, Exhibition Organizers, Advertising and PR firms and other creative resource driven organizations. Specific to the two IR’s in Singapore and with governmental encouragement for the tourism and travel trade industry they intently want to work this sector staving off entry of international competition. Such as Acoustic Art, LB Production Center and other overseas staging facilities that may be intending to impact this market. The competitive framework of this industry appears to be in its adolescent stage in Asia Pacific which currently mostly competes on hardware and price. ETG has to establish a position as partner of choice not only with the organizers but also with program owners themselves.
  • 27. etg Regional Development Work  3. Proposed Project  3.1 Approach & Methodology  Involving the interviews with ETG client and suppliers and internal discussion to formalize a business landscape to chart. The advisor advocates working with the Sales and Business aspects of the business. This will illuminate the path ahead in the coming months giving clearer dimension for decisions to be made.  Fundamentally, this is to confirm the workable segmentation of clients by:  - Creative services providers including, advertising agencies, public relations companies, etc.  - Show organizers and venue owners who primary role is focused on the softer business aspects of the event.  - Direct clients who own or intend to put out programs.  3.2 Statement of Work  3.2.1 Precedence Study  Perform an analysis of production services companies with a pre emptive view of new industry developments in leading staging environments.  Research the overseas markets that can be identified as potential competitive targets, threats or alliances for ETG.  Meet with existing clients to properly categorize business segments to pursue.  Item One. Development of a sales plan and strategy for the coming year.  Item Two. Draw up a sales projection format for coming and subsequent quarters.  Item Three. Draw up and formalize a sales target.  3.2.2 Markets Research  To develop and implement a feedback mechanism with existing client base. This is to ascertain current expectation and satisfaction levels.  Additionally, investigation into new interest and feasibility of specialist lighting architecture solutions in Asia. Investigations will be carried out by way of direct contact with leading service providers in more developed markets.  Item One. To draw up a potentials actionable program.  3.2.3 Market Collateral Generation  Help develop the required sales specific marketing collaterals to assist ETG’s sales unit to make explicit their products to prospective Clients.  Item One. Sales ppt (generic)  Item Two. Sales collateral existing (tidy up)
  • 28. etg RegionalDevelopment Work 3.2.4 Market Projections & Targeting As above To work with the current business team to establish a sales projection system and format moving forward. This does not preclude the requirement for a formal monthly sales targeting format which needs to be developed and installed only after potential revenue streams and performance levels have been sorted out. 3.2.5 Execution Execute a Business Development plan that will be able to safeguard existing clients for ETG. The execution should focus on achieving the following: a) A clear sales objective and strategy for the business department. b) Provide management a simple and clear dashboard for business activity and potential for the future. c) Sales organizational structure review that corrects any overlap. d) Specific to the market segmentation development of individual sub-sales strategy. Taking into consideration: a. Possible emerging markets by territory. b. Industry Shift amongst show owners, promoters, organizers and specialists. c. IR requirements. d. Singapore Exportability (or rising exchange rate may force a strategy refocus) 3.2.6 Final Report & Presentation Prepare a final report and recommendation for the Sales Department. 3.2.7 Start of Project < 0 week > 3.2.8 Business / Sales Department Review < 3 weeks > 3.2.9 Value Proposition & Business Models < 6 weeks > 3.2.10 Structural Model Review and Recommendation < 3 weeks > 3.2.11Sales Collateral (Website, Brochures as appl.) < 12 weeks > 3.2.12 Final Report & Presentation < 2 weeks > 3.2.13 End of Project Grand Total < 26 weeks >
  • 29. etg Needs To Engage Expanding Markets  "AV solutions are growing in all markets. The survey findings clearly indicate the upturn of mainstream awareness of AV technologies," ICIA Board Member Jim Smith International Communications Industries Association, Inc  Beyond the top markets, such as business, education and government, ETG needs to make significant gains in other areas such as:  Retail – fashion, financial, lifestyle,  sports arenas  museum exhibits  meetings and conventions  healthcare  and the worship market
  • 30. etg Needs To Engage Signage & Displays  The market for large information displays is growing at a rate that ETG cannot ignore.  There is increased use of digital signage, particularly in the retail sector, for delivering a message, selling products or simply providing information along our roads.
  • 31. etg Needs To Engage AV Converging With IT  AV/IT convergence is driving the introduction of technologies supporting a number of newer applications including streaming media, webcasting, wireless and software, all relative newcomers in the AV space.  Currently these segments have low penetration rates but are expected to grow significantly as products continue to web-enable technologies.  It will be prudent for ETG to take an early adopter lead in this regard.
  • 32. BusAds Regional Development Work Relevant Work Experiences BusAds Singapore / Kuala Lumpur / Mumbai / Seoul / Tokyo / Bangkok BusAds started operation as a one-man show in 1983. Then known as BusAds, its core business consisted of one-off bus advertisement projects, mainly bus panels advertising. The business grew tremendously and within five years, the company started its in-house production team. By 1995, BusAds was clearly the market leader in outdoor advertisement production. Today, BusAds is proud to operate a fleet of machine which is capable of satisfying the various graphic print requirements, such as banners, posters, fleet and MRT advertising, etc. BusAds maintains its position as a market leader with its commitment to provide the highest level of quality printing and service to our clients. It was Bus Ads intention to break into the Aircraft Graphic Laminates industry. The task ahead was to promote that BusAds obtained the Production Organization Approval (POA) from Civil Aviation Authorities for printing of interior and exterior aircraft decals and install this as the new reference standard across Asia Pacific countries. Specifically, the target was intended for military applications.
  • 33. BusAds Air Warfare Challenge for Military Applications  Split upper/lower color camouflage patterns reveal aircraft belly on banking  Contrasting lower surface colors with backgrounds compromise aircraft’s position and maneuver
  • 34. BusAds Air Warfare Case Study (Learning)  F-105G Weasel Thud (Vietnam)  Two Tone, Green & Sand (upper surface) with Light Green (belly)  Aircraft flashed ‘White’ on low-level banking giving away position
  • 35. BusAds Presentation Air Warfare Case Study (Applications)  F-105 Weasel Thud Green & Sand Camouflage applied to belly  F-4G Weasels and A-10’s Committed to wrap around camouflage  Split upper grey and lower blue or black camouflage used as far back as 50’s by RAF  There are many more examples
  • 36. BusAds Recommendation for Military Aircraft Camouflage Considerations  Mostly depends on aircraft operating environment  Considerations could include:  low level daylight operations  bombardment  maritime strikes  reconnaissance roles  air to air detection  large aircraft concealment, etc.
  • 37. BusAds Presentation on Air Warfare Concerns Today  Perspective shift in air warfare strategy  Concern is with air surveillance detection  Reduction of radar emissions
  • 38. Other Regional Projects Relevant Work Experiences Thang Long Hanoi Light-up of Long Bien Military Veterans and Ministry of Defense Vietnam and Singapore Hanoi, Vietnam Marketing & Organizational Skills Development Programme Asian Institute of Marketing Makati / Manila, Philippines MSME Development Programme Commonwealth Secretariat Jaipur, India MSME Development Programme Chandrigah, India Youth Entrepreneurship Development Programme Pacific Youth Commonwealth Port Vila, Vanuatu Youth Entrepreneurship Development Programme Ministry of Labour Port Moresby, Papua New Guinea Total: 12 Countries 16 Cities
  • 39. Detailed Work Plan Phase 1 Project Launch, including Project Preparation, Preparation of Consultation Materials and Preliminary Research on Marketing Environment in Jamaica, including Financial Services industry Prelimirnary field mission for consultations with stake holders, field research and evaluation, including meeting with agribusiness sector’s Post-filed mission analysis, report to stakeholders and preparation of training plan
  • 40. Detailed Work Plan Phase 2 Investigations and local research and analysis. Consultation with industry leads within Jamaican environment. Record local market norms Capacity building including marketing training for agro business with emphasis on MSME development bias One to One Counseling to companies in manufacture and packing sectors
  • 41. Detailed Work Plan Phase 3 Finalize and deliver new organizational strategy including training and continued implementation plan Deliver capacity building training modules on product marketing design and development Final report preparation and submission to the Commonwealth Secretariat
  • 42. Detailed Work Plan Activity Period Level of Effort Phase 1 3 weeks in Jamaica June – mid July 2011; report to be submitted within 2 weeks of completion of outputs Phase 2 3 weeks at Consultants Base or in Jamaica July - September Phase 3 4 weeks in Jamaica Oct – Nov 2011 (final project report to be submitted by 16 Dec 2011) Submission of a detailed project delivery report, along with outputs
  • 43. The Project Team Leader MAURICE WILLIAMS PMC, MIMC Tel: (65) 96755719; (65) 6892-1978 Email: mauricewilliams.esq@gmail.com Address: 35 Dairy Farm Road #01-04 Dairy Farm Estate Singapore 679052 With 20 years of marketing, advertising and sales expertise, in positions such as the Chief Marketing Officer of public-listed Singapore Post, Marketing Director of Sentosa, and a member of the Economic Branding Task Force and the Integrated Resort Selection Committee (Ministry of Trade & Industry), I am confident in contributing positively to the continued growth of your organisation. Possessing extensive experience in multi-dimensional programs required for consumer, corporate and stake-holder perspectives across geography, I have vast expertise in articulating unique propositions, channel management, event marketing, exhibitions, branding, market research and product development, coupled with a strong background in operations, strategic planning, resource acquisition and media analysis. Some of my career highlights include: Transformed Sentosa into a star attraction with 1m visitors monthly. Attained over 30 marketing awards. Attracted S$10.2b in investments and increased rental revenue 13-fold to S$15m annually. Staged world-class events such as Barclay’s S’pore Open, Forbes Global CEO Conferences, Volvo Ocean Race. Streamlined S’pore Post’s image in 122 properties. Introduced logistics, mail, retail & financial products - won a Direct Marketing Award, and increased a business unit’s revenue 400% to S$1m annually. Set up the world’s 1st Wired on Wireless digital broadcast application across 1800 buses, taxis & trains, and across 225 supermarkets, to enhance advertising impact. Managed up to 36 staff and annual budgets of up to S$15m. Collaborated with organisations such as DHL, China Post, banks, government bodies, MTV, SIA, and National Geographic. As a manager who attracts, retains and motivates staff to build sustainable teams, I believe in empowerment to question organisational assumptions in decision- making, resulting in higher performance. I possess boardroom experience in managing restructures and change management with investors and stakeholders, and have a nurturing, inspiring, open and objective leadership style. Analytical and creative, I have developed strong interpersonal, teamwork and problem-solving skills in fostering numerous partnerships and translating top management decisions into actionable programmes. With a keen attention to detail, I am perceptive in decision-making and am able to deliver under pressure. Currently, I am a CFTC Expert (Commonwealth Fund for Technical Co-operation) with the Commonwealth Secretariat where I provide on-the-job training and introduce new technologies and practices in CSAP (Commonwealth Service Abroad Programme) projects. I believe my background is a good match with your requirements, and look forward to further discussion regarding how I could help fulfil your organisation’s objectives. Thank you for your consideration.
  • 45. Project Budget Components Consultancy Fees 18 000 Air Travel (two missions) 4 000 Travel Related Expenses 400 Subsistence (35 nights) 1 400 Repro. of training material 500 Other assig. related exp. 600 Total Circa 25 000 Pounds Sterling