Bushidō Consulting

1. Presentation - August 2012
This document is strictly confidential and for PwC use only
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2. Bushidō Consulting presentation
Index:
 Overview
 Expertise
 Some of current projects
 Case studies
This document is strictly confidential and for PwC use only
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3. Bushidō Consulting - Overview
 Bushidō Consulting is a business development consulting firm, based in Turin - Italy, with
operational offices in Regensburg - Germany and Prague - Czech Republic.
 Established in May 2010, capitalizing on 20 years of international experiences in the
automotive business by its founder and professional Partners across the whole product
lifecycle:
General Management, Marketing, Business Development, Product and Process Engineering,
Purchasing, Quality, Manufacturing, Finance, Key Account and Retail Sales, Dealers Network
Development, Product Support.
 The Partners acquired such experience and competences working in management positions
within international world-class corporations as:
 Specialized in supporting enterprises of all sizes to create sustainable growth through
successful expansion into international markets.
 Helping clients become more competitive and profitable in their business, providing sales and
marketing development expertise andstrictly confidentialmanagement consulting experience.
This document is
executive and for PwC use only
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4. Bushidō Consulting - Expertise
 Our current main areas of intervention are related to the following fields:
 Automotive
 High Tech and Engineering
 Alternative Energy
 Industrial Machinery and Equipments
 Industrial Processing
 Consumer and Retail
 Coaching of after sales and service dealers network
 We can provide comprehensive support from start up, including business plans, possible
presentations to bid for finance and venture capital, up to detailed marketing strategies and
commercial deployment offering a range of global business solutions including:
 Market research and feasibility study
 Market analysis, selection and entry strategy
 International lead generation and partner search
 New product and business development
 Head hunting
 Start-up and operations management
 Marketing and key account management
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 Trade show support service
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5. Bushidō Consulting - Some of current projects
 With a proven track record in automotive projects, we can also provide support in other sectors,
some of our major projects are within the following areas:
 Automated assembly systems - key accounts management and development
 Measuring sensors technology - key accounts management and development
 Automotive driveline systems - international sales development
 Engineering and design - new market opening
 Photovoltaic panels and wind turbines - new markets opening
 Innovative automotive project application - business plan
 Food processing new technology - business plan and marketing strategy
 Coaching automotive after sales dealers network - dealers performances improvement
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6. Bushidō Consulting - Case studies - 1/3
Case Study 1 Improvement of the international sales process and sales network
Premium
Business Driver Our service performance
Tier 1 Company
Objective
 Analysis of untapped sales potential
Improvement of the For some sales units the client  Sales process restructuring methods
international sales wanted to analyse the sales  Definition of recovery strategies for lost sales
process. process of its international
potential
sales units in order to uniform
Increase of sales of
the process and optimise the
 Strategic planning for customer management
the international sales  Develop Marketing and PR manual
network. sales activities.
 Best Practice approach
Added Value generated for the customer
Standardised international sales process leading to an increase of sales
Origin volume and customer loyalty
Chinese- Optimisation of the organisational process and high focus on Key-Accounts
North American
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7. Bushidō Consulting - Case studies - 2/3
Case Study 2 Improvement of the after sales network in retail after sales (Industrial Vehicle)
Premium OEM
Business Driver Our service performance
Retail After Sales
Objective For the after sales network in
South Europe the client
wanted to increase the service  Analysis of the dealer network for an active
Increase the after sales points by implementing repair role in introducing the new after sales service
network in South Europe. instructions into the existing  Identification of the area with the highest
Training of the Service DMS. potential for added sales offering this service
Manager according to Training of the Service  Promotion activities in order to incentivise the
technical specification Manager in order to actively dealer network to participate in the program
entered by OEM in the introduce the new after sales  Active training of the Service Manager and his
Dealer Management and parts supply service. staff
System (DMS).
Guaranteeing the supply
for spare parts through Added Value generated for the customer
the Global Spare Parts
Centre.
Increase of professional service points in South Europe for an important OEM of
Origin industrial and commercial vehicle
Increase of added sales potential incorporating new services at the dealership
Germany
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8. Bushidō Consulting - Case studies - 3/3
Case Study 3 Increase of order utilisation and up-selling activities in retail after sales (Car Industry)
Premium OEM
Business Driver Our service performance
Retail After Sales
Objective For the dealer network in
Switzerland the client wanted  Analysis of the existing dialog reception process
to optimise its order utilisation  Identification of the dialog reception areas
Increase the order and increase its sales in the  Improvement from a Marketing point of view
utilisation and up-selling service department.  Accomplishing a manual for the Service Advisor
activities of the dealer
The approach required was  Coaching session for the improvement of the
network. dialog reception (process, length, customer
focusing on both, technical
competence paired with a contact)
Standardise the process  Improvement of interface between appointment
psychological well conducted
of dialog reception.
conversation with the customer. scheduling and dialog reception
Added Value generated for the customer
Origin: Germany
Higher sales through dialog reception without losing customer satisfaction
Country of execution:
Increase of customer appreciation - improvement of the communication
Switzerland between customers and Service Advisor
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9. Contacts:
 Bushidō Consulting Italy
Via Santa Chiara 34, Turin - Italy
phone: 0039 335 7354224
Viale Trento Trieste 131, Modena - Italy
phone: 0039 339 4943162
Salita San Nicola da Tolentino, Rome - Italy
phone: 0039 335 6555297
 Bushidō Consulting Czech Republic
Neklanova 26, Prague - Czech Republic
phone: 0042 0 739 587039
 Bushidō Consulting Germany
Im Gewerbepark D75, Regensburg - Germany
phone: 0049 0 941 37803490
This document is strictly confidential and for PwC use only
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