SlideShare una empresa de Scribd logo

Conducting Marketing Research and Forecasting Demand Show and Tell PPT

•Descargar como PPTX, PDF•
•
Mark Anthony
Mark Anthony
Educación
1 de 55
CONDUCTING MARKETING RESEARCH AND FORECASTING DEMAND Know the 4 Ws and H of your Market MARK ANTHONY A. VALINO 20 April 2010
OUTLINETHE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTING WHAT is marketing research? WHY marketing research? HOW to conduct a marketing research? WHEN to say we hit the market? WHERE to set our sights in the market?
Demand measurement concepts Estimating and forecasting demand OUTLINETHE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTING
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHAT IS MARKETING RESEARCH? ,[object Object],[object Object]
Collection,[object Object]
Collection
Analysis,[object Object]
Collection
AnalysisReporting
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHAT IS MARKETING RESEARCH? ,[object Object]
Collection
ReportingS.C.A.R of data and findings relevant to a specific marketing situation of the company ,[object Object],[object Object],[object Object]
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? 1 2
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? 1 2 3
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? 1 2 3 4
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? 1 2 3 4 5
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? 1 2 3 4 5 6
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? DEFINE THE PROBLEM AND RESEARCH OBJECTIVES Define the problem 1
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? DEVELOP THE RESEARCH PLAN Develop the research plan 2
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? COLLECT THE INFORMATION Collect the info 3
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? ANALYZE THE INFROMATION Analyze the info 4
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? PRESENT THE FINDINGS Present the findings 5
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? MAKE THE DECISION Make the decision 6
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET? Marketing Metrics Consumer behavior
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET? Marketing Metrics Consumer behavior Competitors
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET? Marketing Mix Modeling Market share
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET? Marketing Mix Modeling Market share Customer satisfaction
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET? Marketing Mix Modeling Market share Customer satisfaction Employee satisfaction
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET? Marketing Metrics Stakeholder performance scorecard
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET? Marketing Metrics Stakeholder performance scorecard Customer performance scorecard
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHERE TO SET SIGHTS IN THE MARKET?
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHERE TO SET SIGHTS IN THE MARKET? MEASURE OF MARKET DEMAND POTENTIAL MARKET
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHERE TO SET SIGHTS IN THE MARKET? MEASURE OF MARKET DEMAND AVAILABLE MARKET
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHERE TO SET SIGHTS IN THE MARKET? MEASURE OF MARKET DEMAND TARGET MARKET
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHERE TO SET SIGHTS IN THE MARKET? MEASURE OF MARKET DEMAND PENETRATED MARKET
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGDEMAND MEASUREMENT CONCEPTS MARKET DEMAND
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGDEMAND MEASUREMENT CONCEPTS MARKET DEMAND MARKET FORECAST
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGDEMAND MEASUREMENT CONCEPTS COMPANY DEMAND MARKET DEMAND MARKET AND COMPANY SALES FORECAST
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGDEMAND MEASUREMENT CONCEPTS COMPANY DEMAND MARKET DEMAND COMPANY SALES POTENTIAL MARKET AND COMPANY SALES FORECAST
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND CURRENT DEMAND and FUTURE DEMAND
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND ESTIMATING CURRENT DEMAND
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND ESTIMATING CURRENT DEMAND
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND ESTIMATING CURRENT DEMAND
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND ESTIMATING CURRENT DEMAND
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND ESTIMATING CURRENT DEMAND
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND ESTIMATING FUTURE DEMAND
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND ESTIMATING FUTURE DEMAND
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND ESTIMATING FUTURE DEMAND
THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND ESTIMATING FUTURE DEMAND
OUTLINETHE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTING WHAT is marketing research? WHY marketing research? HOW to conduct a marketing research? WHEN to say we hit the market? WHERE to set our sights in the market?

Recomendados

Marketing Research
Marketing ResearchMarketing Research
Marketing Researchkkjjkevin03
 
Chapter 1 Marketing Management
Chapter 1 Marketing ManagementChapter 1 Marketing Management
Chapter 1 Marketing ManagementPeleZain
 
Introduction to marketing research
Introduction to marketing researchIntroduction to marketing research
Introduction to marketing researchKritika Jain
 
Introduction - Marketing Research
Introduction - Marketing ResearchIntroduction - Marketing Research
Introduction - Marketing Researchviveksangwan007
 
Consumer Behaviour
Consumer BehaviourConsumer Behaviour
Consumer BehaviourMadhusudan Partani
 
How can companies accurately measure and forecast demand
How can companies accurately measure and forecast demandHow can companies accurately measure and forecast demand
How can companies accurately measure and forecast demandSameer Mathur
 
Pmt l1 - what is marketing - nature and scope
Pmt l1 - what is marketing - nature and scopePmt l1 - what is marketing - nature and scope
Pmt l1 - what is marketing - nature and scopenfnqindia
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviourkawther Ali
 

Recomendados

Marketing Research
Marketing ResearchMarketing Research
Marketing Researchkkjjkevin03
 
Chapter 1 Marketing Management
Chapter 1 Marketing ManagementChapter 1 Marketing Management
Chapter 1 Marketing ManagementPeleZain
 
Introduction to marketing research
Introduction to marketing researchIntroduction to marketing research
Introduction to marketing researchKritika Jain
 
Introduction - Marketing Research
Introduction - Marketing ResearchIntroduction - Marketing Research
Introduction - Marketing Researchviveksangwan007
 
Consumer Behaviour
Consumer BehaviourConsumer Behaviour
Consumer BehaviourMadhusudan Partani
 
How can companies accurately measure and forecast demand
How can companies accurately measure and forecast demandHow can companies accurately measure and forecast demand
How can companies accurately measure and forecast demandSameer Mathur
 
Pmt l1 - what is marketing - nature and scope
Pmt l1 - what is marketing - nature and scopePmt l1 - what is marketing - nature and scope
Pmt l1 - what is marketing - nature and scopenfnqindia
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviourkawther Ali
 
Retail marketing strategy
Retail marketing strategyRetail marketing strategy
Retail marketing strategyMD SALMAN ANJUM
 
Pricing strategies - Marketing
Pricing strategies - MarketingPricing strategies - Marketing
Pricing strategies - MarketingFaHaD .H. NooR
 
Marketing research - An overview
Marketing research - An overviewMarketing research - An overview
Marketing research - An overviewMoses Gomes
 
Sales management 1
Sales management 1Sales management 1
Sales management 1ankitsengar
 
Management of a Retail brand
Management of a Retail brandManagement of a Retail brand
Management of a Retail brandNavin Raj Saroj
 
Marketing planning
Marketing planningMarketing planning
Marketing planningvishal patel
 
Retail marketing strategy
Retail marketing strategyRetail marketing strategy
Retail marketing strategySakthivel R
 
Harward sheth model
Harward sheth modelHarward sheth model
Harward sheth modelsyedsalmanhussain777
 
Consumer behavior-Group Dynamics,Reference group & opinion leadership
Consumer behavior-Group Dynamics,Reference group & opinion leadershipConsumer behavior-Group Dynamics,Reference group & opinion leadership
Consumer behavior-Group Dynamics,Reference group & opinion leadershipManish Sonkar
 
Buyer Behaviour
Buyer BehaviourBuyer Behaviour
Buyer BehaviourDhanalakshmi Chandran
 
Marketing research designs ppt
Marketing research designs pptMarketing research designs ppt
Marketing research designs pptHara Sahu
 
Segmentation, Targeting, and Positioning
Segmentation, Targeting, and PositioningSegmentation, Targeting, and Positioning
Segmentation, Targeting, and PositioningMehmet Cihangir
 
Marketing mix product
Marketing mix productMarketing mix product
Marketing mix productViệt Hoàng Dương
 
Marketing research and demand forecasting
Marketing research and demand forecastingMarketing research and demand forecasting
Marketing research and demand forecastingSamarth Gupta
 
What is marketing channel system and value network
What is marketing channel system and value network What is marketing channel system and value network
What is marketing channel system and value network Sameer Mathur
 
Sales budgeting
Sales budgetingSales budgeting
Sales budgetingGurjit
 
SEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONINGSEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONINGVIRUPAKSHA GOUD
 
Chp 7 customer driven marketing strategy creating value for target customer
Chp 7 customer driven marketing strategy creating value for target customerChp 7 customer driven marketing strategy creating value for target customer
Chp 7 customer driven marketing strategy creating value for target customerMohammed Razib
 
Distribution Channel Management
Distribution Channel ManagementDistribution Channel Management
Distribution Channel ManagementDr. Parveen Kaur Nagpal
 
Ssm lecture-03 (introduction to sales management)
Ssm lecture-03 (introduction to sales management)Ssm lecture-03 (introduction to sales management)
Ssm lecture-03 (introduction to sales management)Revisiting Strategy
 
Chapter 4 Conducting Marketing Research and Forecasting Demand
Chapter 4 Conducting Marketing Research and Forecasting DemandChapter 4 Conducting Marketing Research and Forecasting Demand
Chapter 4 Conducting Marketing Research and Forecasting Demanddona_sia
 
Forecasting and demand measurement
Forecasting and demand measurementForecasting and demand measurement
Forecasting and demand measurementICFAI Business School
 

Más contenido relacionado

La actualidad más candente

Retail marketing strategy
Retail marketing strategyRetail marketing strategy
Retail marketing strategyMD SALMAN ANJUM
 
Pricing strategies - Marketing
Pricing strategies - MarketingPricing strategies - Marketing
Pricing strategies - MarketingFaHaD .H. NooR
 
Marketing research - An overview
Marketing research - An overviewMarketing research - An overview
Marketing research - An overviewMoses Gomes
 
Sales management 1
Sales management 1Sales management 1
Sales management 1ankitsengar
 
Management of a Retail brand
Management of a Retail brandManagement of a Retail brand
Management of a Retail brandNavin Raj Saroj
 
Marketing planning
Marketing planningMarketing planning
Marketing planningvishal patel
 
Retail marketing strategy
Retail marketing strategyRetail marketing strategy
Retail marketing strategySakthivel R
 
Consumer behavior-Group Dynamics,Reference group & opinion leadership
Consumer behavior-Group Dynamics,Reference group & opinion leadershipConsumer behavior-Group Dynamics,Reference group & opinion leadership
Consumer behavior-Group Dynamics,Reference group & opinion leadershipManish Sonkar
 
Marketing research designs ppt
Marketing research designs pptMarketing research designs ppt
Marketing research designs pptHara Sahu
 
Segmentation, Targeting, and Positioning
Segmentation, Targeting, and PositioningSegmentation, Targeting, and Positioning
Segmentation, Targeting, and PositioningMehmet Cihangir
 
Marketing research and demand forecasting
Marketing research and demand forecastingMarketing research and demand forecasting
Marketing research and demand forecastingSamarth Gupta
 
What is marketing channel system and value network
What is marketing channel system and value network What is marketing channel system and value network
What is marketing channel system and value network Sameer Mathur
 
Sales budgeting
Sales budgetingSales budgeting
Sales budgetingGurjit
 
SEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONINGSEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONINGVIRUPAKSHA GOUD
 
Chp 7 customer driven marketing strategy creating value for target customer
Chp 7 customer driven marketing strategy creating value for target customerChp 7 customer driven marketing strategy creating value for target customer
Chp 7 customer driven marketing strategy creating value for target customerMohammed Razib
 
Ssm lecture-03 (introduction to sales management)
Ssm lecture-03 (introduction to sales management)Ssm lecture-03 (introduction to sales management)
Ssm lecture-03 (introduction to sales management)Revisiting Strategy
 

La actualidad más candente (20)

Retail marketing strategy
Retail marketing strategyRetail marketing strategy
Retail marketing strategy
 
Pricing strategies - Marketing
Pricing strategies - MarketingPricing strategies - Marketing
Pricing strategies - Marketing
 
Marketing research - An overview
Marketing research - An overviewMarketing research - An overview
Marketing research - An overview
 
Sales management 1
Sales management 1Sales management 1
Sales management 1
 
Management of a Retail brand
Management of a Retail brandManagement of a Retail brand
Management of a Retail brand
 
Marketing planning
Marketing planningMarketing planning
Marketing planning
 
Retail marketing strategy
Retail marketing strategyRetail marketing strategy
Retail marketing strategy
 
Harward sheth model
Harward sheth modelHarward sheth model
Harward sheth model
 
Consumer behavior-Group Dynamics,Reference group & opinion leadership
Consumer behavior-Group Dynamics,Reference group & opinion leadershipConsumer behavior-Group Dynamics,Reference group & opinion leadership
Consumer behavior-Group Dynamics,Reference group & opinion leadership
 
Buyer Behaviour
Buyer BehaviourBuyer Behaviour
Buyer Behaviour
 
Marketing research designs ppt
Marketing research designs pptMarketing research designs ppt
Marketing research designs ppt
 
Segmentation, Targeting, and Positioning
Segmentation, Targeting, and PositioningSegmentation, Targeting, and Positioning
Segmentation, Targeting, and Positioning
 
Marketing mix product
Marketing mix productMarketing mix product
Marketing mix product
 
Marketing research and demand forecasting
Marketing research and demand forecastingMarketing research and demand forecasting
Marketing research and demand forecasting
 
What is marketing channel system and value network
What is marketing channel system and value network What is marketing channel system and value network
What is marketing channel system and value network
 
Sales budgeting
Sales budgetingSales budgeting
Sales budgeting
 
SEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONINGSEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONING
 
Chp 7 customer driven marketing strategy creating value for target customer
Chp 7 customer driven marketing strategy creating value for target customerChp 7 customer driven marketing strategy creating value for target customer
Chp 7 customer driven marketing strategy creating value for target customer
 
Distribution Channel Management
Distribution Channel ManagementDistribution Channel Management
Distribution Channel Management
 
Ssm lecture-03 (introduction to sales management)
Ssm lecture-03 (introduction to sales management)Ssm lecture-03 (introduction to sales management)
Ssm lecture-03 (introduction to sales management)
 

Destacado

Chapter 4 Conducting Marketing Research and Forecasting Demand
Chapter 4 Conducting Marketing Research and Forecasting DemandChapter 4 Conducting Marketing Research and Forecasting Demand
Chapter 4 Conducting Marketing Research and Forecasting Demanddona_sia
 
Demand Forecasting
Demand ForecastingDemand Forecasting
Demand Forecastingyashpal01
 
FORECASTING DEMAND AND MEASUREMENT
FORECASTING DEMAND AND MEASUREMENTFORECASTING DEMAND AND MEASUREMENT
FORECASTING DEMAND AND MEASUREMENTSameer Mathur
 
NATURE & SCOPE OF MARKETING RESEARCH
NATURE & SCOPE OF MARKETING RESEARCHNATURE & SCOPE OF MARKETING RESEARCH
NATURE & SCOPE OF MARKETING RESEARCHSagar Anand
 
Transition from market economy to mixed economy
Transition from market economy to mixed economy Transition from market economy to mixed economy
Transition from market economy to mixed economy Ramlokesh Tankala
 
3 Steps to Cut Cost with FX Exposure Netting
3 Steps to Cut Cost with FX Exposure Netting3 Steps to Cut Cost with FX Exposure Netting
3 Steps to Cut Cost with FX Exposure NettingReval
 
Marketing Forecasting at Post Foods division of Ralcorp Holding
Marketing Forecasting at Post Foods division of Ralcorp HoldingMarketing Forecasting at Post Foods division of Ralcorp Holding
Marketing Forecasting at Post Foods division of Ralcorp HoldingDavid Zatz
 
How to conduct a competitive analysis based on search
How to conduct a competitive analysis based on searchHow to conduct a competitive analysis based on search
How to conduct a competitive analysis based on searchHoosh Technology
 
Features of management based on islam
Features of management based on islamFeatures of management based on islam
Features of management based on islamSMH Chavoshiyan
 
Forward Rate Agreement Calculation
Forward Rate Agreement CalculationForward Rate Agreement Calculation
Forward Rate Agreement CalculationCa Club of India
 
Marketing reasearch project
Marketing reasearch projectMarketing reasearch project
Marketing reasearch projectPawan Dubey
 
Top 10 Qs: Marketing Research and Forecasting Demand
Top 10 Qs: Marketing Research and Forecasting DemandTop 10 Qs: Marketing Research and Forecasting Demand
Top 10 Qs: Marketing Research and Forecasting DemandMark Anthony
 
Ch4 conducting marketing research and forecasting demand
Ch4 conducting marketing research and forecasting demandCh4 conducting marketing research and forecasting demand
Ch4 conducting marketing research and forecasting demandMa. Alexandria Bulaon
 
452f03 3 bconsumer analysis
452f03 3 bconsumer analysis452f03 3 bconsumer analysis
452f03 3 bconsumer analysismagesh63
 
Interaction of islamic banking sector with indonesian economic growth for 200...
Interaction of islamic banking sector with indonesian economic growth for 200...Interaction of islamic banking sector with indonesian economic growth for 200...
Interaction of islamic banking sector with indonesian economic growth for 200...An Nisbah
 
Accounting Exposure
Accounting ExposureAccounting Exposure
Accounting Exposuresh_neha252
 

Destacado (20)

Chapter 4 Conducting Marketing Research and Forecasting Demand
Chapter 4 Conducting Marketing Research and Forecasting DemandChapter 4 Conducting Marketing Research and Forecasting Demand
Chapter 4 Conducting Marketing Research and Forecasting Demand
 
Forecasting and demand measurement
Forecasting and demand measurementForecasting and demand measurement
Forecasting and demand measurement
 
Demand Forecasting
Demand ForecastingDemand Forecasting
Demand Forecasting
 
FORECASTING DEMAND AND MEASUREMENT
FORECASTING DEMAND AND MEASUREMENTFORECASTING DEMAND AND MEASUREMENT
FORECASTING DEMAND AND MEASUREMENT
 
NATURE & SCOPE OF MARKETING RESEARCH
NATURE & SCOPE OF MARKETING RESEARCHNATURE & SCOPE OF MARKETING RESEARCH
NATURE & SCOPE OF MARKETING RESEARCH
 
Transition from market economy to mixed economy
Transition from market economy to mixed economy Transition from market economy to mixed economy
Transition from market economy to mixed economy
 
3 Steps to Cut Cost with FX Exposure Netting
3 Steps to Cut Cost with FX Exposure Netting3 Steps to Cut Cost with FX Exposure Netting
3 Steps to Cut Cost with FX Exposure Netting
 
Mixed nd market economy
Mixed nd market economyMixed nd market economy
Mixed nd market economy
 
Marketing Forecasting at Post Foods division of Ralcorp Holding
Marketing Forecasting at Post Foods division of Ralcorp HoldingMarketing Forecasting at Post Foods division of Ralcorp Holding
Marketing Forecasting at Post Foods division of Ralcorp Holding
 
How to conduct a competitive analysis based on search
How to conduct a competitive analysis based on searchHow to conduct a competitive analysis based on search
How to conduct a competitive analysis based on search
 
Features of management based on islam
Features of management based on islamFeatures of management based on islam
Features of management based on islam
 
Forward Rate Agreement Calculation
Forward Rate Agreement CalculationForward Rate Agreement Calculation
Forward Rate Agreement Calculation
 
Marketing reasearch project
Marketing reasearch projectMarketing reasearch project
Marketing reasearch project
 
Demand forecasting
Demand forecastingDemand forecasting
Demand forecasting
 
Top 10 Qs: Marketing Research and Forecasting Demand
Top 10 Qs: Marketing Research and Forecasting DemandTop 10 Qs: Marketing Research and Forecasting Demand
Top 10 Qs: Marketing Research and Forecasting Demand
 
Ch4 conducting marketing research and forecasting demand
Ch4 conducting marketing research and forecasting demandCh4 conducting marketing research and forecasting demand
Ch4 conducting marketing research and forecasting demand
 
452f03 3 bconsumer analysis
452f03 3 bconsumer analysis452f03 3 bconsumer analysis
452f03 3 bconsumer analysis
 
Interaction of islamic banking sector with indonesian economic growth for 200...
Interaction of islamic banking sector with indonesian economic growth for 200...Interaction of islamic banking sector with indonesian economic growth for 200...
Interaction of islamic banking sector with indonesian economic growth for 200...
 
Accounting Exposure
Accounting ExposureAccounting Exposure
Accounting Exposure
 
Marketing channel design
Marketing channel designMarketing channel design
Marketing channel design
 

Similar a Conducting Marketing Research and Forecasting Demand Show and Tell PPT

What Is The Best Marketing Strategy For Your Brand?
What Is The Best Marketing Strategy For Your Brand? What Is The Best Marketing Strategy For Your Brand?
What Is The Best Marketing Strategy For Your Brand? Inciterz
 
Creative Testing POV
Creative Testing POVCreative Testing POV
Creative Testing POVJudy Abel
 
Retail Strategy Ric Anderson9.16.10
Retail Strategy Ric Anderson9.16.10Retail Strategy Ric Anderson9.16.10
Retail Strategy Ric Anderson9.16.10ricaaa1
 
Understanding Marketing In The Digital Age
Understanding Marketing In The Digital AgeUnderstanding Marketing In The Digital Age
Understanding Marketing In The Digital AgeAlex F. Oliveira
 
Bee4 brands new slide presentation
Bee4 brands new slide presentationBee4 brands new slide presentation
Bee4 brands new slide presentationBee4Brands LLC
 
Bee4Brands new slide presentation
Bee4Brands new slide presentationBee4Brands new slide presentation
Bee4Brands new slide presentationBee4Brands LLC
 
Intro the marketing concept slides
Intro the marketing concept slidesIntro the marketing concept slides
Intro the marketing concept slidesAngie Rogers
 
1.4 Marketing Plan - Segmenting Targeted Audiences by www.marketingPlanNOW.com
1.4 Marketing Plan - Segmenting Targeted Audiences by www.marketingPlanNOW.com1.4 Marketing Plan - Segmenting Targeted Audiences by www.marketingPlanNOW.com
1.4 Marketing Plan - Segmenting Targeted Audiences by www.marketingPlanNOW.comwww.marketingPlanMODE.com
 
Andrey Gabisov - Building an agency in US
Andrey Gabisov - Building an agency in USAndrey Gabisov - Building an agency in US
Andrey Gabisov - Building an agency in USStas Kremnev
 
How to structure your marketing department for success
How to structure your marketing department for successHow to structure your marketing department for success
How to structure your marketing department for successThomasFootprint
 
5 Secrets for making big sponsorships work
5 Secrets for making big sponsorships work5 Secrets for making big sponsorships work
5 Secrets for making big sponsorships workAscension Strategy
 
Retail strategy blc ric anderson 4.28.13
Retail strategy blc ric anderson 4.28.13Retail strategy blc ric anderson 4.28.13
Retail strategy blc ric anderson 4.28.13Ric L. Anderson
 
Successful marketing tips..
Successful marketing tips.. Successful marketing tips..
Successful marketing tips.. Google
 

Similar a Conducting Marketing Research and Forecasting Demand Show and Tell PPT (20)

Ma 40 v84 g1 slidebuildup
Ma 40 v84 g1 slidebuildupMa 40 v84 g1 slidebuildup
Ma 40 v84 g1 slidebuildup
 
What Is The Best Marketing Strategy For Your Brand?
What Is The Best Marketing Strategy For Your Brand? What Is The Best Marketing Strategy For Your Brand?
What Is The Best Marketing Strategy For Your Brand?
 
The 4 ps of Marketing
The 4 ps of Marketing The 4 ps of Marketing
The 4 ps of Marketing
 
Marketing Mix
Marketing MixMarketing Mix
Marketing Mix
 
Creative Testing POV
Creative Testing POVCreative Testing POV
Creative Testing POV
 
Ma 40 v84 group 1
Ma 40 v84 group 1Ma 40 v84 group 1
Ma 40 v84 group 1
 
Franchising Strategy Execution Programme
Franchising Strategy Execution ProgrammeFranchising Strategy Execution Programme
Franchising Strategy Execution Programme
 
Retail Strategy Ric Anderson9.16.10
Retail Strategy Ric Anderson9.16.10Retail Strategy Ric Anderson9.16.10
Retail Strategy Ric Anderson9.16.10
 
Small business marketing
Small business marketingSmall business marketing
Small business marketing
 
Understanding Marketing In The Digital Age
Understanding Marketing In The Digital AgeUnderstanding Marketing In The Digital Age
Understanding Marketing In The Digital Age
 
Bee4 brands new slide presentation
Bee4 brands new slide presentationBee4 brands new slide presentation
Bee4 brands new slide presentation
 
Bee4Brands new slide presentation
Bee4Brands new slide presentationBee4Brands new slide presentation
Bee4Brands new slide presentation
 
Intro the marketing concept slides
Intro the marketing concept slidesIntro the marketing concept slides
Intro the marketing concept slides
 
1.4 Marketing Plan - Segmenting Targeted Audiences by www.marketingPlanNOW.com
1.4 Marketing Plan - Segmenting Targeted Audiences by www.marketingPlanNOW.com1.4 Marketing Plan - Segmenting Targeted Audiences by www.marketingPlanNOW.com
1.4 Marketing Plan - Segmenting Targeted Audiences by www.marketingPlanNOW.com
 
MC profile 2015 ΕΝ
MC profile 2015 ΕΝMC profile 2015 ΕΝ
MC profile 2015 ΕΝ
 
Andrey Gabisov - Building an agency in US
Andrey Gabisov - Building an agency in USAndrey Gabisov - Building an agency in US
Andrey Gabisov - Building an agency in US
 
How to structure your marketing department for success
How to structure your marketing department for successHow to structure your marketing department for success
How to structure your marketing department for success
 
5 Secrets for making big sponsorships work
5 Secrets for making big sponsorships work5 Secrets for making big sponsorships work
5 Secrets for making big sponsorships work
 
Retail strategy blc ric anderson 4.28.13
Retail strategy blc ric anderson 4.28.13Retail strategy blc ric anderson 4.28.13
Retail strategy blc ric anderson 4.28.13
 
Successful marketing tips..
Successful marketing tips.. Successful marketing tips..
Successful marketing tips..
 

Más de Mark Anthony

Intro to Macroeconomics - Book Version
Intro to Macroeconomics - Book VersionIntro to Macroeconomics - Book Version
Intro to Macroeconomics - Book VersionMark Anthony
 
National Income Accounting - Book Version
National Income Accounting - Book VersionNational Income Accounting - Book Version
National Income Accounting - Book VersionMark Anthony
 
GDP and National Income Accounting
GDP and National Income AccountingGDP and National Income Accounting
GDP and National Income AccountingMark Anthony
 
Circular Flow and Intro to Macroeconomics
Circular Flow and Intro to MacroeconomicsCircular Flow and Intro to Macroeconomics
Circular Flow and Intro to MacroeconomicsMark Anthony
 
Macroeconomics wk2 3
Macroeconomics wk2 3Macroeconomics wk2 3
Macroeconomics wk2 3Mark Anthony
 
Macroeconomics: Introduction to Economics
Macroeconomics: Introduction to EconomicsMacroeconomics: Introduction to Economics
Macroeconomics: Introduction to EconomicsMark Anthony
 
Class Introduction: Macroeconomics Class 3 AY10-11
Class Introduction: Macroeconomics Class 3 AY10-11Class Introduction: Macroeconomics Class 3 AY10-11
Class Introduction: Macroeconomics Class 3 AY10-11Mark Anthony
 
10-Step Plan of Pepsi Cola Philippines
10-Step Plan of Pepsi Cola Philippines10-Step Plan of Pepsi Cola Philippines
10-Step Plan of Pepsi Cola PhilippinesMark Anthony
 
Top 10 Q's: Conducting market research and forecasting demand with reference
Top 10 Q's: Conducting market research and forecasting demand with referenceTop 10 Q's: Conducting market research and forecasting demand with reference
Top 10 Q's: Conducting market research and forecasting demand with referenceMark Anthony
 
Diary of God's good shepherd
Diary of God's good shepherdDiary of God's good shepherd
Diary of God's good shepherdMark Anthony
 
Top 10 Learning Q's: Market Research and Forecasting Demand
Top 10 Learning Q's: Market Research and Forecasting DemandTop 10 Learning Q's: Market Research and Forecasting Demand
Top 10 Learning Q's: Market Research and Forecasting DemandMark Anthony
 
Brand Launch Jolly Mac Valino
Brand Launch Jolly Mac ValinoBrand Launch Jolly Mac Valino
Brand Launch Jolly Mac ValinoMark Anthony
 

Más de Mark Anthony (13)

Intro to Macroeconomics - Book Version
Intro to Macroeconomics - Book VersionIntro to Macroeconomics - Book Version
Intro to Macroeconomics - Book Version
 
National Income Accounting - Book Version
National Income Accounting - Book VersionNational Income Accounting - Book Version
National Income Accounting - Book Version
 
GDP and National Income Accounting
GDP and National Income AccountingGDP and National Income Accounting
GDP and National Income Accounting
 
Circular Flow and Intro to Macroeconomics
Circular Flow and Intro to MacroeconomicsCircular Flow and Intro to Macroeconomics
Circular Flow and Intro to Macroeconomics
 
Macroeconomics wk2 3
Macroeconomics wk2 3Macroeconomics wk2 3
Macroeconomics wk2 3
 
Macroeconomics: Introduction to Economics
Macroeconomics: Introduction to EconomicsMacroeconomics: Introduction to Economics
Macroeconomics: Introduction to Economics
 
Class Introduction: Macroeconomics Class 3 AY10-11
Class Introduction: Macroeconomics Class 3 AY10-11Class Introduction: Macroeconomics Class 3 AY10-11
Class Introduction: Macroeconomics Class 3 AY10-11
 
10-Step Plan of Pepsi Cola Philippines
10-Step Plan of Pepsi Cola Philippines10-Step Plan of Pepsi Cola Philippines
10-Step Plan of Pepsi Cola Philippines
 
Top 10 Q's: Conducting market research and forecasting demand with reference
Top 10 Q's: Conducting market research and forecasting demand with referenceTop 10 Q's: Conducting market research and forecasting demand with reference
Top 10 Q's: Conducting market research and forecasting demand with reference
 
Diary of God's good shepherd
Diary of God's good shepherdDiary of God's good shepherd
Diary of God's good shepherd
 
Top 10 Learning Q's: Market Research and Forecasting Demand
Top 10 Learning Q's: Market Research and Forecasting DemandTop 10 Learning Q's: Market Research and Forecasting Demand
Top 10 Learning Q's: Market Research and Forecasting Demand
 
VIBES Case Study
VIBES Case StudyVIBES Case Study
VIBES Case Study
 
Brand Launch Jolly Mac Valino
Brand Launch Jolly Mac ValinoBrand Launch Jolly Mac Valino
Brand Launch Jolly Mac Valino
 

Último

Earth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatEarth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatYousafMalik24
 
AMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdf
AMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdfAMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdf
AMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdfphamnguyenenglishnb
 
DATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersDATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersSabitha Banu
 
Barangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptxBarangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptxCarlos105
 
Gas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptxGas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptxDr.Ibrahim Hassaan
 
Q4 English4 Week3 PPT Melcnmg-based.pptx
Q4 English4 Week3 PPT Melcnmg-based.pptxQ4 English4 Week3 PPT Melcnmg-based.pptx
Q4 English4 Week3 PPT Melcnmg-based.pptxnelietumpap1
 
Keynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-designKeynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-designMIPLM
 
How to Add Barcode on PDF Report in Odoo 17
How to Add Barcode on PDF Report in Odoo 17How to Add Barcode on PDF Report in Odoo 17
How to Add Barcode on PDF Report in Odoo 17Celine George
 
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITYISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITYKayeClaireEstoconing
 
Procuring digital preservation CAN be quick and painless with our new dynamic...
Procuring digital preservation CAN be quick and painless with our new dynamic...Procuring digital preservation CAN be quick and painless with our new dynamic...
Procuring digital preservation CAN be quick and painless with our new dynamic...Jisc
 
Judging the Relevance and worth of ideas part 2.pptx
Judging the Relevance and worth of ideas part 2.pptxJudging the Relevance and worth of ideas part 2.pptx
Judging the Relevance and worth of ideas part 2.pptxSherlyMaeNeri
 
Full Stack Web Development Course for Beginners
Full Stack Web Development Course for BeginnersFull Stack Web Development Course for Beginners
Full Stack Web Development Course for BeginnersSabitha Banu
 
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSGRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSJoshuaGantuangco2
 
How to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERPHow to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERPCeline George
 
Choosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for ParentsChoosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for Parentsnavabharathschool99
 
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...Nguyen Thanh Tu Collection
 
4.18.24 Movement Legacies, Reflection, and Review.pptx
4.18.24 Movement Legacies, Reflection, and Review.pptx4.18.24 Movement Legacies, Reflection, and Review.pptx
4.18.24 Movement Legacies, Reflection, and Review.pptxmary850239
 
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...Postal Advocate Inc.
 

Último (20)

Raw materials used in Herbal Cosmetics.pptx
Raw materials used in Herbal Cosmetics.pptxRaw materials used in Herbal Cosmetics.pptx
Raw materials used in Herbal Cosmetics.pptx
 
Earth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatEarth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice great
 
AMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdf
AMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdfAMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdf
AMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdf
 
DATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersDATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginners
 
Barangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptxBarangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptx
 
Gas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptxGas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptx
 
Q4 English4 Week3 PPT Melcnmg-based.pptx
Q4 English4 Week3 PPT Melcnmg-based.pptxQ4 English4 Week3 PPT Melcnmg-based.pptx
Q4 English4 Week3 PPT Melcnmg-based.pptx
 
Keynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-designKeynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-design
 
How to Add Barcode on PDF Report in Odoo 17
How to Add Barcode on PDF Report in Odoo 17How to Add Barcode on PDF Report in Odoo 17
How to Add Barcode on PDF Report in Odoo 17
 
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITYISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
 
LEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptx
LEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptxLEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptx
LEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptx
 
Procuring digital preservation CAN be quick and painless with our new dynamic...
Procuring digital preservation CAN be quick and painless with our new dynamic...Procuring digital preservation CAN be quick and painless with our new dynamic...
Procuring digital preservation CAN be quick and painless with our new dynamic...
 
Judging the Relevance and worth of ideas part 2.pptx
Judging the Relevance and worth of ideas part 2.pptxJudging the Relevance and worth of ideas part 2.pptx
Judging the Relevance and worth of ideas part 2.pptx
 
Full Stack Web Development Course for Beginners
Full Stack Web Development Course for BeginnersFull Stack Web Development Course for Beginners
Full Stack Web Development Course for Beginners
 
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSGRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
 
How to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERPHow to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERP
 
Choosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for ParentsChoosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for Parents
 
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
 
4.18.24 Movement Legacies, Reflection, and Review.pptx
4.18.24 Movement Legacies, Reflection, and Review.pptx4.18.24 Movement Legacies, Reflection, and Review.pptx
4.18.24 Movement Legacies, Reflection, and Review.pptx
 
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...
 

Conducting Marketing Research and Forecasting Demand Show and Tell PPT

  • 1. CONDUCTING MARKETING RESEARCH AND FORECASTING DEMAND Know the 4 Ws and H of your Market MARK ANTHONY A. VALINO 20 April 2010
  • 2. OUTLINETHE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTING WHAT is marketing research? WHY marketing research? HOW to conduct a marketing research? WHEN to say we hit the market? WHERE to set our sights in the market?
  • 3. Demand measurement concepts Estimating and forecasting demand OUTLINETHE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTING
  • 4.
  • 5.
  • 7.
  • 10.
  • 12.
  • 13. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? 1 2
  • 14. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? 1 2 3
  • 15. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? 1 2 3 4
  • 16. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? 1 2 3 4 5
  • 17. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? 1 2 3 4 5 6
  • 18. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? DEFINE THE PROBLEM AND RESEARCH OBJECTIVES Define the problem 1
  • 19. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? DEVELOP THE RESEARCH PLAN Develop the research plan 2
  • 20. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? COLLECT THE INFORMATION Collect the info 3
  • 21. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? ANALYZE THE INFROMATION Analyze the info 4
  • 22. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? PRESENT THE FINDINGS Present the findings 5
  • 23. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGHOW TO CONDUCT A MARKETING RESEARCH? MAKE THE DECISION Make the decision 6
  • 24. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?
  • 25. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?
  • 26. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?
  • 27. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?
  • 28. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET?
  • 29. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET? Marketing Metrics Consumer behavior
  • 30. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET? Marketing Metrics Consumer behavior Competitors
  • 31. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET? Marketing Mix Modeling Market share
  • 32. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET? Marketing Mix Modeling Market share Customer satisfaction
  • 33. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET? Marketing Mix Modeling Market share Customer satisfaction Employee satisfaction
  • 34. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET? Marketing Metrics Stakeholder performance scorecard
  • 35. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHEN TO SAY WE HIT THE MARKET? Marketing Metrics Stakeholder performance scorecard Customer performance scorecard
  • 36. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHERE TO SET SIGHTS IN THE MARKET?
  • 37. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHERE TO SET SIGHTS IN THE MARKET? MEASURE OF MARKET DEMAND POTENTIAL MARKET
  • 38. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHERE TO SET SIGHTS IN THE MARKET? MEASURE OF MARKET DEMAND AVAILABLE MARKET
  • 39. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHERE TO SET SIGHTS IN THE MARKET? MEASURE OF MARKET DEMAND TARGET MARKET
  • 40. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGWHERE TO SET SIGHTS IN THE MARKET? MEASURE OF MARKET DEMAND PENETRATED MARKET
  • 41. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGDEMAND MEASUREMENT CONCEPTS MARKET DEMAND
  • 42. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGDEMAND MEASUREMENT CONCEPTS MARKET DEMAND MARKET FORECAST
  • 43. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGDEMAND MEASUREMENT CONCEPTS COMPANY DEMAND MARKET DEMAND MARKET AND COMPANY SALES FORECAST
  • 44. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGDEMAND MEASUREMENT CONCEPTS COMPANY DEMAND MARKET DEMAND COMPANY SALES POTENTIAL MARKET AND COMPANY SALES FORECAST
  • 45. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND CURRENT DEMAND and FUTURE DEMAND
  • 46. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND ESTIMATING CURRENT DEMAND
  • 47. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND ESTIMATING CURRENT DEMAND
  • 48. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND ESTIMATING CURRENT DEMAND
  • 49. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND ESTIMATING CURRENT DEMAND
  • 50. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND ESTIMATING CURRENT DEMAND
  • 51. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND ESTIMATING FUTURE DEMAND
  • 52. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND ESTIMATING FUTURE DEMAND
  • 53. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND ESTIMATING FUTURE DEMAND
  • 54. THE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTINGESTIMATING FUTURE AND CURRENT DEMAND ESTIMATING FUTURE DEMAND
  • 55. OUTLINETHE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTING WHAT is marketing research? WHY marketing research? HOW to conduct a marketing research? WHEN to say we hit the market? WHERE to set our sights in the market?
  • 56. Demand measurement concepts Estimating and forecasting demand OUTLINETHE 4 Ws and H of MARKETING RESEARCH AND DEMAND FORECASTING
  • 57. CONDUCTING MARKETING RESEARCH AND FORECASTING DEMAND Know the 4 Ws and H of your Market MARK ANTHONY A. VALINO 20 April 2010