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1000 Facebook Fans in 72 Hours - LivingStyles - Case Study

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A Facebook Marketing Case Study – For LivingStyles.Com.Au 1000 fans in under 72 in under 72 hours hours By Maverick Mav Copyright © 2012 Maverick Mav
LivingStyles.com.au is an online private retail sales club specialising in top quality home furnishings for customers with a taste for the latest and best designs. Copyright © 2012 Maverick Mav 2
Gain Fans through Incentivisation Free Stickers Promo Objectives Upon establishing LivingStyles’ Facebook presence, it was essential to build a fan-base to appreciate the LivingStyles product range and appreciate the carefully curated page content, organically. Our objective was also to direct existing customers to engage with the brand on Facebook. And, generate News Stories onto their Friends’ newsfeeds. Copyright © 2012 Maverick Mav 3
The Strategy! The activity invited users to like the page and submit their details to us, in order to win 4 Fun Family Stickers, worth $20 total. Copyright © 2012 Maverick Mav 4
Implementation A newsletter was sent to all existing LivingStyles customers with announcing a ‘Fan Only’ Offer Copyright © 2012 Maverick Mav 5
Implementation Additionally, a specially designed pinned post was published on the page announcing the offer Copyright © 2012 Maverick Mav 6
Implementation A fan-gated application was created that required users to ‘Like’ the page in order to participate and claim the free stickers Copyright © 2012 Maverick Mav 7
Implementation Upon liking the page, users would proceed to a submission form requesting their details Copyright © 2012 Maverick Mav 8
Implementation These submitted details were then auto- forwarded to the Maverick Mav emailing system – which would then collate a list of these users Copyright © 2012 Maverick Mav 9
Implementation Once the details are submitted, user is sent an acknowledgement email including their coupon code. This coupon code could then be used to claim their free 4 stickers out of the 70 designs available on the website. Copyright © 2012 Maverick Mav 10
RESULTS – First 72 Hours Copyright © 2012 Maverick Mav 11
Ready to realize the full potential of Online & Social Thank You Media Marketing? Contact Us www.Facebook.com/MaverickMavOz Sales@MaverickMav.com.au T: 1300 618 418 Facebook Business Apps: www.AppsMav.com Copyright © 2012 Maverick Mav

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1000 Facebook Fans in 72 Hours - LivingStyles - Case Study

  • 1. A Facebook Marketing Case Study – For LivingStyles.Com.Au 1000 fans in under 72 in under 72 hours hours By Maverick Mav Copyright © 2012 Maverick Mav
  • 2. LivingStyles.com.au is an online private retail sales club specialising in top quality home furnishings for customers with a taste for the latest and best designs. Copyright © 2012 Maverick Mav 2
  • 3. Gain Fans through Incentivisation Free Stickers Promo Objectives Upon establishing LivingStyles’ Facebook presence, it was essential to build a fan-base to appreciate the LivingStyles product range and appreciate the carefully curated page content, organically. Our objective was also to direct existing customers to engage with the brand on Facebook. And, generate News Stories onto their Friends’ newsfeeds. Copyright © 2012 Maverick Mav 3
  • 4. The Strategy! The activity invited users to like the page and submit their details to us, in order to win 4 Fun Family Stickers, worth $20 total. Copyright © 2012 Maverick Mav 4
  • 5. Implementation A newsletter was sent to all existing LivingStyles customers with announcing a ‘Fan Only’ Offer Copyright © 2012 Maverick Mav 5
  • 6. Implementation Additionally, a specially designed pinned post was published on the page announcing the offer Copyright © 2012 Maverick Mav 6
  • 7. Implementation A fan-gated application was created that required users to ‘Like’ the page in order to participate and claim the free stickers Copyright © 2012 Maverick Mav 7
  • 8. Implementation Upon liking the page, users would proceed to a submission form requesting their details Copyright © 2012 Maverick Mav 8
  • 9. Implementation These submitted details were then auto- forwarded to the Maverick Mav emailing system – which would then collate a list of these users Copyright © 2012 Maverick Mav 9
  • 10. Implementation Once the details are submitted, user is sent an acknowledgement email including their coupon code. This coupon code could then be used to claim their free 4 stickers out of the 70 designs available on the website. Copyright © 2012 Maverick Mav 10
  • 11. RESULTS – First 72 Hours Copyright © 2012 Maverick Mav 11
  • 12. Ready to realize the full potential of Online & Social Thank You Media Marketing? Contact Us www.Facebook.com/MaverickMavOz Sales@MaverickMav.com.au T: 1300 618 418 Facebook Business Apps: www.AppsMav.com Copyright © 2012 Maverick Mav