How to Use Social Media Marketing, Internet Marketing- Google Marketing and Search Engine Optimisation (SEO) to grow your business

1. All product and company names mentioned herein are trademarks or registered trademarks of their respective owners. Getting Your Business Online Issues, Challenges, Opportunities

4. Social Media Guide

9. To pay your Uni Fee!!! Alex Tew

10. www.milliondollarhomepage.com US$1,000,000.00

11. And, occasionally in becoming billionaires!!! Sergey Brin Larry Page Mark Zuckerberg

12. Online Presence- No Longer a Choice! Whether you are trying to promote a product or a service, customers are going to look for you online. Your Competitors are only a Click Away! Whether it’s a 1 page or a 100 page website, you just need to be there! Ecommerce or purely informational – make sure it’s a CMS. CMS: Content Management System.

19. Local Search

20. Google Map

21. Golden Rules

22. Reviews

24. Reduce Anxiety, Build Trust A recent Consumer Reports survey showed 88 percent of online shoppers said that the protection of their personal data was their top concern; Source: Yankee Group Focus Group - The group of shoppers that saw the McAfee SECURE trustmark converted to buyers 10.85 percent more often. Source: McAfee Get a ‘Trust Mark’ http://www.mcafeesecure.com , http://www.comodo.com

27. E-mail marketing is a form of direct marketing , which uses electronic mail as a means of communicating messages to an audience. Whether you are trying to send out a message or just draw traffic to your own website – Email Marketing is the tool for you! What is Email Marketing?

31. Manage lists and subscribers Whether you've got a small list, or need to get your hands dirty with segmenting and personalization , save yourself the time – get a subscription list on your website and let the Email Marketing Apps do it for you. Advantages

32. Reporting and analytics Visual Insights and Analytics that let you measure the effectiveness of every campaign you send. See who is opening it, Clicked Through to What Page, what parts of the campaign they are interested in, who forwarded it on to a friend, unsubscribed , bounced out or even marked it as spam . Advantages

33. Reporting and analytics Go beyond opens and link clicks and measures your campaign related sales , Conversions and ROI with incorporated Google Analytics integration. Do A/B testing – compare your campaigns and find out what is REALLY working . Advantages

35. Social Media

40. Organic VS PPC

51. SEO- Offsite Optimisation

55. SEO- Do’s & Don’ts

60. Online Press Release

61. Online Press Release

64. No longer another face in the crowd

66. Affiliate Marketing- Workflow Source: Wikipedia

67. Affiliate Marketing Clixgalore

71. Introduction to AdWords TM Your customers see your ad when they search Your ad reaches users at the moment they demonstrate interest

72. What is Google Advertising? Google technology places your ad on the most relevant content pages Your customers see your ad when they surf Google Network properties

78. Thank You