LinkedIn, Pinterest, Twitter Tips

Why are brands on social media?


Of internet users expect brands
to talk to them on social
platforms
source: arnold worldwide,
2012

Of consumers trust other
consumers’ opinion online the
most. TV was 62%
source: Nielsen,
2010

Hours spent on average by a
user on SN, daily. 3 hours on
weekends.
source: iCube,
2012


TWITTER
A cross between text-
social
social
Twitter is a
Twitter is a
A cross between text-
messaging, instant-messaging
messaging, instant-messaging
network where you
network where you & blogging, Twitter focuses on
& blogging, Twitter focuses on
post short bursts of
post short bursts of real-time
real-time
thoughts and information.
thoughts and information. communication.
communication.

Twitter users send over a
Twitter users send over a Twitter now has more
Twitter now has more
billion tweets every 72
billion tweets every 72 than 140 million
than 140 million
hours and the platform should
hours and the platform should active users,,sending
active users sending
see 250 million active
see 250 million active 340 million tweets every
340 million tweets every
users by the end of 2012
users by the end of 2012 day.
day.

THE TWITTER DASHBOARD


TIP! Promote your Twitter @username (aka ‘Handle’)
TIP! Promote your Twitter @username (aka ‘Handle’)

Feature Your @username on your website & blog as well
Source: Twitter


TIP! Offer Incentives
TIP! Offer Incentives

offer a discount offer a discount Offer your customers a reward if they
to everyone to everyone mention your company in their Tweet (ask
who retweets who retweets them to include both @username and
your offer your offer but #companyname)-
only if you get a
min. total If you are a retail store, ask them to show
number of you the tweet at checkout
retweets
Or

If you sell online DM (Direct Message)
them a discount code

Source: Twitter


Building customer relationships
and engaging prospective
customers on Twitter


TEUSNER WINES ON TWITTER

Teusner Wine is
Teusner Wine is
a boutique
a boutique
winery in
winery in
Australia’s
Australia’s
Barossa Valley.
Barossa Valley.


BUILDING RELATIONSHIPS
TIP!- To get rolling,
TIP!- To get rolling,
they used Twitter to
they used Twitter to
search for wine-
search for wine-
related terms.
related terms.

TIP!- URL shortened
TIP!- URL shortened
using services that
using services that
shorten web
shorten web
addresses, making
addresses, making
them easier to fit in
them easier to fit in
the 140 character
the 140 character
limit.
limit.


When they found interesting and influential people talking about
wines and the business…

…they followed them!


Thereon, every time the users tweeted about
wine…

…they would interact with them using @replies.
Mention @
username:
A comment aimed at one
user, but visible to the public.


They also made sure to re-tweet important mentions:

Re-tweeting:
Sharing someone else’s
post on your profile.
abbreviated to ‘RT’.

Responding to all directRT’ing is was also made a priority:
queries a common way
to praise another user,
spread awareness & in
turn your followers will
retweet your tweets!


They also consistently shared information about wine
tasting events at other venues- This collaboration with
partners works very well!


Results?


Driving product awareness


DRIVING PRODUCT AWARENESS

Sharpie wanted to drive product
Sharpie wanted to drive product
awareness amongst teenagers.
awareness amongst teenagers.

Establishing a brand connect with
Establishing a brand connect with
creativity was also an objective.
creativity was also an objective.


Sharpie
Sharpie
incorporated
incorporated
various
various
creative
creative
avatars with
avatars with
background
background
images
images

Till date, they have continued to
Till date, they have continued to
change the pictures almost every week.
change the pictures almost every week.


These creative changes
These creative changesPromoted Tweets:
were coupled with a
were coupled with a
Promoted Tweets campaign ordinary tweets
These are
Promoted Tweets campaign by brands for
purchased
advertising.

These tweets, clearly labeled as
‘promoted’, are then shared on
targeted users’ timelines, search
results, brand profile pages.

Promoting a tweet also interests such as
Users with interests such as
Users with allows you
to target users based on 350
music and of interest. were
music and writing were
different areas writing
targeted.
targeted.
Users can not opt out of seeing
promoted tweets in their timelines.


They also initiated creative conversations using various hash-
They also initiated creative conversations using various hash-
tags, most notable being #sharpie.
tags, most notable being #sharpie.
Hash-tags:
Words beginning with a # to help
you track specific conversations.

You can follow a specific hashtag
in real time through Twitter
Search.


Results?


LINKEDIN
LinkedIn is great for
LinkedIn is great for Australia has more than 3
Australia has more than 3
LinkedIn is the developing and
developing and
LinkedIn is the maintaining business million members.
million members.
maintaining business
world’s largest relationships & getting
world’s largest relationships & getting
professional
professional Professional
Professional
network
network Introductions.
Introductions.


LinkedIn Personal Profile Dashboard
LinkedIn Personal Profile Dashboard


LinkedIn Company Profile Dashboard


How can LinkedIn Help
• Find business clients, potential partners etc..


Increase the visibility & credibility


LinkedIn Ads


LinkedIn Tips!
Tip1- Use Appropriate Keyword Phrases in Your Heading and Title
(Use Google Keyword Tool for identifying the right keywords for your
business)
Tip 2 - Link to Your Websites with Keyword Anchor Text

Tip 3 – Endorse and Get Endorsed- Build trustworthy profiles

Tip 4 – Give Recommendations & Get Recommendations for your
past & present roles


PINTEREST
Pinterest is a social
Pinterest is a social
bookmarking
bookmarking
tool used to “pin” images
tool used to “pin” images
found around the Web into
found around the Web into
categorized collections, or
categorized collections, or
‘boards’.
‘boards’.
WHY PINTEREST
- In October, the website of Time Inc.’s Real Simple magazine got more traffic
from Pinterest than Facebook.

- Eye glass retailer Warbly Parker reports that 11% of their social traffic is
coming from Pinterest compared to 18% from Twitter.

Source: Adage, Twitter


PINTEREST
www.Pinterest.com- For Account Setup
Tip! - Signup with the same email address as the one you use for Twitter

Tip!- “Hide your Pinterest profile from search engines” Option should be
checked to OFF, so your profile can get indexed in search


PINTEREST

A board is set of You can add as many One big Pin
Default cover is the last Pin
pins (images and pins to a board and called ‘cover’
published on the board,
videos) under a as many boards as with 4 pins
however, you have the option
chosen theme you’d like underneath
to choose another

The order of the small images are the last Tip- Post any visual content you
4 pins uploaded on the board. The order Tip- Create one
already have e.g. photos with
cannot be changed. User Generated
customers or attending an event, Board so that any
any ebook cover, A board is set of visitors to your
pins (images and videos) under a
profile can pin
chosen theme


PINTEREST Tips
Tip- Display ‘Follow me on
Pinterest button on your
website

Tip- Add a Pin It button to invite
your readers to pin your work
onto Pinterest.

Tip- Download these buttons
from http://pinterest.com
/about/goodies

Source: Adage, Twitter


Case Study


DRIVING ENGAGEMENT
High Point Market organizes trade shows for the furniture industry. Their
High Point Market organizes trade shows for the furniture industry. Their
Pinterest engagement contest was entitled Style Spotters and the
Pinterest engagement contest was entitled Style Spotters and the
objective was to gain repins and likes.
objective was to gain repins and likes.


DRIVING ENGAGEMENT

Home fashion trendsetters, called Style
Home fashion trendsetters, called Style
Spotters (recruited by High Point
Spotters (recruited by High Point
Market), pin attractive images of their
Market), pin attractive images of their
favorite looks and trending products.
favorite looks and trending products.
Users vote for the
Users vote for the
images through likes
images through likes
and repins, and the
and repins, and the
pinboard with the
pinboard with the
most votes wins.
most votes wins.


DRIVING ENGAGEMENT

The Style Spotter
wins a free trip to
the High Point
Market.

High Point Market
pinboards where The contest has helped High Point
The contest has helped High Point
Style Spotters pin Market gain 3000+ Pinterest followers.
Market gain 3000+ Pinterest followers.
their favorite
images.


Thank you.


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