1. Social Media to GROW Your Business
/MaverickMavOz
Sales@maverickmav.com.au
M: +61 433 343 120
T: (Australia Wide):1300 618 418
T(Intl): +61 2 8065 6758
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3. We as People & Businesses know other people &
Businesses – 1st Degree Connections
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4. These 1st Degree Connections know other People &
Businesses – 2nd Degree Connections
1st Degree 2nd Degree
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5. Through Social Media Platforms
1st Degree 2nd Degree
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6. Timeline
Businesses embracing social media
2010 •Understanding SM
•Is it a hype?
2011 •Setup
2012 •Execution
•Management
He •Part of your Marketing & Support
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7. 2012
QUESTIONS?
Facebook Page
Twitter Account
LinkedIn Profile
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8. Social Media Presence
100%
90%
80%
70%
60% Extensive Presence
50% Some Social Media Presence
40% No Social Media Presence
30%
20%
10%
0%
2010 2011 2012
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9. 2012
Burning
QUESTIONS?
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10. 2012
How do we:
•Increase Fans/ Followers/
Connections
•Get Sales
•Increase Customer Satisfaction
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•Grow Business
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11. Answer
It is NOT About:
•Setting up Accounts, Welcome
Page, Cover Photo, ……..
•Posting Status Updates or Tweets
•Spamming Newsfeeds
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•Uploading Photos
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12. It is About
Strategy
Tactical Action Plan or Roadmap
Setup
Conversation Calendar
Execution
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Measurement
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13. Success
Factors
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14. Success Factor- Knowledge & Deep Understanding
Features & Best Practices Social Plugins
Recommendation
plugin
Social Graphs- Beyond
Like (Cooked, Listened
Actions)
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Facepile plugin
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15. Success Factor- Knowledge & Deep Understanding
Page Policies
Page Policies! Cover Photo
T& C
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16. Success Factor- Knowledge & Deep Understanding
Algorithms, Workflow, Applications,
Analytics
Facebook Insights
EdgeRank
Group Deal
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17. Success Factor- Roadmap
After Setup Completed
1 Status Update per
Reach
day. No Offers or 300 Fans
Reach
Sales Messages! 600- 800
Fans
Week 2 Week 8
Week 1 Week 6
Offer
Strategy
N
E
X
T
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Launch Photo
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Voting Contest
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- 3rd party app

18. Success Factor
Tactics and Conversation
Celebrate the fact when loyal customers
visit the store or randomly select an
existing fan from the page who is very
active on the page
We can take their photo and upload it - Conversation- We were very pleased to see
preferably as a photo album and also <John with his family today>. John has been
consider rewarding the loyal customer shopping with us for the last xx 5 years- As a small
with discounts, experience vouchers Thank You gesture, we gave John a $20.00 voucher
which should be mentioned as a status or . John always wanted to go para-sailing- so guess
update. what, we have just organised a fun filled para-
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sailing session for John. John has promised to send
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us some photos !. We are now looking for our next
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Maverick Mav Pty Ltd of the week’ –he
‘Fan so keep tuned in!
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19. Success Factors-
Conversation Calendar
Aug 2012
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1 2 3 4 5 6 7
Fan of the Announcement of the What is your ideal romantic
week of the Photo Contest.
1.
date
Candlelight dinner
@ Quay
*
2. Snuggle, popcorns
& a romantic flick
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20. Success Factor- Setup as per Strategy. Change as
per Roadmap
Group Deal
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Hide ‘Likes’ Tab until you have large number of
Fans
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21. Success Factor- Setup as per Strategy. Change as
per Roadmap
Before becoming a fan After becoming a fan
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22. Success Factor- Setup as per Strategy. Change as per Roadmap
Basic image of fan page/
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23. Success Factor
IS YOUR WEBSITE
Integrated?
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24. Social Plugins
Comment Plugin
Like Plugin
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25. Implement Social Sharing
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26. When people interact with your
website
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27. The interaction goes Viral!
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28. Configure Open Graph Meta Tags
– Make Your Website an Object
in Facebook Social Graph
Retailers who
use our best
practices for
adding the
correct Open
Graph Tags can
see
a 2-3x increase
in click-through
rates for their
resulting
Facebook feed
stories
Source-
Facebook
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29. Make Your Website an Object in
Facebook Social Graph- Get Increased
Distribution!
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30. Implement Post Purchase
Share on Your Website
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31. Ad Types
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32. Ad Types- Sponsored Stories
Someone likes your Facebook Page.
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He generates a News Feed story that his friends might see.
This
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33. Ads Landing Tabs
NEXT
Like us
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34. Success Factor- Use 3rd party
apps
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35. Tips On Status Updates
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36. Always Ask Questions
• Ask questions (in your status updates)
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37. Always Ask Questions
• Questions incite a response – especially compelling ones
• Why do you want responses?
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Because when a fan responds, their friends will see it on their News Feeds
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38. Incite a response- Fill in the
blank!
•Walmart frequently post ‘fill in the blank’-style
updates, which incite many people to respond
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39. Incite a response!
• Taking advantage of national holidays typically
results in a very high rate of comments
• E.g. Target on 4th July:
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40. Effective Marketing Campaign Development
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41. Get feedback for creating Successful Products
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42. Thank You
Ready to realize the full potential of Online Marketing?
Contact Us
www.Facebook.com/MaverickMavOz
Sales@MaverickMav.com.au
T: 1300 618 418
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