This slide presentation represents only my speaking notes- was not designed to be delivered as a live overhead presentation ( I would never do that to an audience to give them a presentation of all words!) But I thought the ideas I talk about may be useful for other people- hence the sharing.

1. You can never be too
rich, too thin, or....too
connected! Quote by Wallis Simpson adapted
Annalie Killian
Catalyst for Magic
AMP, Sydney, Australia
Twitter: @maverickwoman
Blog: http://catalystformagic.posterous.com
26 August 2010

2. You inc
Employed or self-employed, your career is
YOUR business
Are you applying the same principles of
marketing, innovation & growth to You Inc as
you advise your clients?
Would you be a commodity service or a
stand-out brand- loved, trusted, pursued &
given permission to occasionally fail while
taking risks?

3. The future
Not a linear extension of the past
Internet+ Web 2.0 created a quantum shift
in human communication & connectivity
If YOU Inc doesn’t shift too, risk irrelevance,
commoditisation
Recommended reading:
World is Flat-Thomas Friedman, Whole new Mind-Dan Pink (3 forces driving change, 6
skill sets for future)

4. Remarkable brand YOU
D= Differentiate
R=Relevance+Relationships
E=Esteem
A=Amplified
M=Memorable, top of Mind
✴ Source: Love is the killer app- Tim Sanders

5. My story
5th career at the moment
Continuous learning
Work in passion zone ( Recommended reading: In your element-Sir
Ken Robinson)
Trust your judgement, back yourself
What works for me:
★ Transform something. How?

6. 3+1
Create- this is about YOU
Catalyse - this is about OTHERS
Connect - This is about YOU with OTHERS
+1 (Courage)

7. Create
"Being creative is seeing the same thing as
everybody else but thinking of something
different"
the ability to take existing objects and
combine them in different ways for new
purposes.
Requires inputs, transformation act, output
“It is your mind that creates the world”-
Buddha, so feed it

8. Imagination food
Curiosity, openness
Books - see recommended reading list
Cross-disciplinary networks
Search alerts + Social Media
Serendipity, cool hunting, cool farming
Travel + experiences
Story: Dr BJ Fogg’s Behaviour change model

9. Imagination gifts
Examples of creative output from my team
in current role since 2000
Intranet, Conversation Cafes, Improv
Theatre, E 2.0, Film Festival, Story Slams,
IM, Innovation Programme + Ideas Mngmt
system, AMPLIFY Innovation Festival, IT
MaD programme, Social Media Salon
Creating is what lets you “Own your space,
build your confidence, be in your passion
zone”

10. Catalyse
Scale yourself
Develop people
Building an eco-system of support eg COINS
Give back to your profession
Story: Obama election campaign

11. Connect
You WITH Others- network
Metcalfe’s law: The bigger it gets, the bigger
it gets!
Scale yourself using technology
Story: Ray Wang connection

12. Whuffie
Every node in your network is a knowledge
transfer agent: what to read, who to meet,
what’s cool, what’s not
3 dimensions to being connected:
★ Collect- systematise, follow-up
★ Connect- relevance & immediacy, without quid pro quo, think
before you link
★ Let go - Fuse the connection and don’t expect a pay back, it
comes!
• Recommended reading: The Whuffie Factor- Tara Hunt, and Down
and out in the magic kingdom- Cory Doctorow

13. YOU as medium
Source: Chris Brogan.com
Recommended reading:
Trust Agents- Chris
Brogan, Julien Smith

14. +1 is Courage
Difference between ordinary and remarkable
Difference between who leads, who follows
Cultivating courage (google “cultivating
courage” and take the rabbit medicine)
Two stories from past AMPLIFY Festivals:
✴ Be a bamboo, not a tower of strength
✴ BJ Fogg’s Behaviour change model

15. To conclude
In new economy of abundance & automation,
Markets are conversations
Brands matter more than ever
Influence flows through networks
Word-of-mouse is rocket fuel for word-of-
mouth
Use these to grow your WHUFFIE and build
the DREAM YOU Inc