1. net mediablog.com http://netmediablog.com/effectiveness-of-logo-design-is-not-size-dependent-only
Effectiveness of Logo Design is not Size Dependent Only
seoaditi
A logo need not only be distinctive but inspirational as well. It is to be remembered that designing logos is
not an easy task as it has to be visually attractive and unique. For a brochure designer, this demands a
combination of latest techniques and artistic creativity. It is not always that a logo is only an image or a
text but of ten a combination of both. It requires years of experience and unmatched skills to create
outstanding designs f or publicity materials as these are textual representations of your company.
For any printed publicity material, it is necessary f or it to be impressionable and the easiest way to
achieve this is by creating an exceptional brochure complete with graphics and texts. The center of
attraction of catalogues and f lyers are logos and must mandatorily be made distinguishing. When
designing these images, size is a vital consideration as too small an impression would f ail in attracting
attention of buyers and potential customers.
Logo Design
Proportionate Size:
A bigger logo does not always assist in creating a greater impact on visitors’ minds. Many advertisers
have a mistaken notion that a bigger insignia helps in creating a more positive ef f ect on customers’
minds, which is not actually the case. Studies have revealed that though size has a role to play in
attracting clients, it does not imply that there is direct correlation between size and impact. Selecting an
exact size is a thoughtf ul task and requires f iner estimations.
Of all f orms of visual processes, a monogram or insignia is the easiest way of identif ying a company.
Your clients, both existing and potential ones, must in the f irst place get attracted by your monogram
designing. This monogram should be proportionate to your entire layout or leaf let: it must neither look
too large nor too small. Through your insignia, you should convey the message of your company to
buyers in the most unambiguous way. These designs must be relevant and easily comprehensible. There

2. should be close resemblance between the patterns and the company they represent. Choosing an
incorrect size is not only wastage of resource but also damages the goodwill of your company.
Avoid Clumsiness:
Irrespective of its dimensions, a monogram must never appear clumsy or overcrowded. Including too
many words or images destroys the appearance of your publicity materials, making your resources go to
waste. The entire ef f ort of designing your brochure is wasted if your catalogue or, f or that matter, your
product or service f ails to draw customers. Though it is essential that your insignia gets highlighted, you
must be caref ul that your designing is not self def eating. Even if it is put up on a billboard, your
monogram representation must still be catchy and identif iable f rom a distance. A disproportionate
insignia could be irritating and even harmf ul to your publicity.
Leave enough space for Text:
In many cases, texts are used in designing logos. Simple wordings against a contrasting background
could have a tremendous ef f ect in convincing buyers and over time could well be used as your company’s
monogram. There are several examples of simple texts becoming everlasting logos f or business houses
and industries. Empty space helps in adding visual depth to your designs. An accomplished brochure
designer is adept in recognizing the importance of blank spaces in a publicity pamphlet.
At times, the background could be shaded or can be pref erably lef t blank. This choice depends entirely
on the logo you have designed. In case you are using letters f or your pattern, it is advisable that they are
in eye soothing shades. Even bright shades are pref erable f or certain products and services. There
could be several color combinations f or your letters and your designer is the best person to identif y
them. Even f ull words or phrases might be used in logos. In such cases, negative spaces are ideally lef t
f or better visual impact. A negative space helps in adding depth to your textual displays or logos. Use of
established symbols is another way of improving image quality.
Must Read: Why you should use a responsive design for your website
All these f actors are to be kept in mind when designing an insignia. Size is not the only criterion behind
designing an impressionable image. Proportion, color combination, background shading, area of empty
space and choice of words are important criteria f or ef f ectiveness of a log design. Size is just one of
the parameters and must be treated accordingly.