A step by step guide to fundraising do's and don'ts to help you as you raise funds for your efforts in the 100 Holes of Golf Challenge for Wishes.

2. What it’s all about…
 The Make-A-Wish® Foundation grants wishes to
children, aged 3 to 17, with a life threatening
medical condition to enrich the human experience
with HOPE, STRENGTH and JOY.
Fundraising Tips & Tricks

3. Introduction
 The 100 Holes of Golf Challenge
 June 20, 2012
 Dusk to Dawn
 Glen Arbour Golf Club
 Hammonds Plains, Nova Scotia
 Tips and tricks that will help you in your Fundraising
Activity
 Let’s start…
Fundraising Tips & Tricks

4. What is a Donation?
 A donation consists in a transfer of money or goods that is free
of any rights, privileges or benefits to the donor.
 Donations can be earmarked for a specific project, in which
case it is better known as a designated donation. In your case,
designated toward your fundraising efforts.
 The donation must be for the benefit of the
Make-A-Wish® Foundation Atlantic Provinces,
a registered charity.
 Official Receipt – a receipt issued by a
registered charity to a donor to acknowledge
receipt of a gift. The donor needs such a
receipt to support a claim for a tax credit.
Maryn
Fundraising Tips & Tricks

5. Obligations of Make-A-Wish (registered charity)
 Issue a charitable receipt for tax purposes.
 Make-A-Wish ensures donors are thanked appropriately.
 All cash donations justify the issue
of a tax receipt. That is also the
case for most in kind donations.
 You can fundraise for your
expenses and for your fundraising
obligations – only the fundraising
portion will qualify for a tax receipt
Manon with twin brother Maxime
Fundraising Tips & Tricks

6. The Ask…
 Seems obvious, but many people hesitate to do so.
 If you want to collect donations, you need to ask for
them.
 Many people are shy and uncomfortable asking for
money. We are preconditioned by parents/society not
to ask for money  Fear of rejection
 Too busy
 Not comfortable approach
friends & colleagues
 But it’s actually very simple... if
you don’t ask, you won’t
Fallon with family at Toronto Zoo receive!
August 2009
Fundraising Tips & Tricks

7. Key Fundraising Tenents
 A person must ask another person for money – face-to-face is
best, but online is also very helpful
 People respond best to people representing a cause rather
than the cause itself
 Leadership in the raising of money
must come from volunteers, not
from a paid staff person
 The best prospects for any cause
are its previous contributors
 Giving must be proportionate to
the ability to give
 FOLLOW UP is critical speaking
over the phone or meeting face-
to-face is the best way to ask for Daniel (in wheelchair) with younger
support! brother and mom at the Vancouver
Olympics
Fundraising Tips & Tricks

8. Know How to Ask
 The vast majority of letter requests wind up in the wastepaper
basket.
 The most effective way to get positive results is to do it in
person.
 Start with your best prospects (builds confidence and
momentum)
 Send them an on-line request from your fundraising page and
then follow-up by phone or meet in person for coffee
 Be confident about the ask amount – rehearse and role play
 Follow Up – clarify next steps with your prospects and follow
up, if need be
Don’t underestimate the power of your
personal appeal and the power of a wish!
Fundraising Tips & Tricks

9. Setting Up an Appointment
Make the call for an appointment
Ask for the meeting to discuss your commitment
to Make-A-Wish and the meaning of your
marathon - not a telephone solicitation
- ensure you get a face-to-face
- don’t let a preemptive strike foil
your plans to meet
 Establish where the meeting will
take place – office, home, with
spouse/partner
Laura  Be persistent about face-to-face
meeting
Fundraising Tips & Tricks

10. Key Points to Remember
 Talk about your commitment and
have key pieces of information about
your marathon and Make-A-Wish
 Listen!
 Be enthusiastic and passionate
 Ask for a specific amount
 Close or arrange for follow up
The Make-A-Wish Atlantic Provinces
Team is there to assist…ask for help! Alyssa
Fundraising Tips & Tricks

11. Possible Responses
 1.) The prospect says
“YES!”
 2.) The prospect says
Samantha “Maybe”. They ask for
“more time” to consider
your request. Ask what
info they might need; it
might be timing – ask if
there’d be a better time
to ask
 3.) The prospect says “No” – try to find out why. If it’s timing,
there might be a better time to come back. Think of it as
“Not Yet”
Fundraising Tips & Tricks

12. Asking
The three R’s apply
Ask the Right people,
At the Right time Abigail
For the Right amount
 Spend more time approaching people who are known to be
generous.
 Take note that generous people are not necessarily the wealthiest.
 We give to people who we respect and who have a good
reputation.
 The Foundation that you represent must also have a good
reputation.
Fundraising Tips & Tricks

13. Target your prospective donors (your
market)
It’s crucial:
 You must target people who are inclined to make a donation to
you. Focus your efforts on your target market.
 You may expend too much energy trying to convince donors
who have no affinity for your event or the organization that you
represent. Don’t get discouraged.
 Approach your friends, family, and acquaintances/coworkers.
 Companies receive thousands of requests and often the
awarding of donations is decided by committees – which may
have your contacts involved.
Fundraising Tips & Tricks

14. Interest people in your project before the cause.
 You must sell your Golf Marathon and then, the cause ~~
raising funds to grant wishes for kids like Zac in Atlantic
Canada
People want to know: ‘What will Make-A-Wish do with my
donation?’
Be prepared to answer...Make-A-Wish of Atlantic Provinces
grants wishes to kids with life-threatening illnesses right here in
our Region. Funds raised here, stay here.
 People must feel that your efforts are focused on golfing at
least 100 holes in a day and by doing this, you and your
donors will be helping to grant a sick child’s wish.
 When sponsoring an individual, people like to help the
individual asking followed by helping the cause.
Fundraising Tips & Tricks

15. You must be clear
 Clearly explain how the funds raised will
be used.
 You need to simplify the information,
make it accessible and easily
understandable.
 Let them know that the funds raised will
be used for Atlantic Canadian kids, aged
3 to 17, with a life threatening medical
condition.
Amelia
 Important: the funds raised in Atlantic
provinces stay in Atlantic provinces.
Fundraising Tips & Tricks

16. Diversify your sources
 Don’t place all your eggs in one basket
 Sale of objects, e.g. art raffles, yard/garage sales
 Benefit dinner
 Golf Tournament
 But it’s always important to diversify your fundraising methods
 Meetings
 Events, e.g. bridge, bingo, winetasting fundraisers, 50/50 draws
Other Ideas:
amount
Fundraising Tips & Tricks

17. Make it easy for them!
 Make it easy for people to make their donations.
 For instance, the on-line fundraising site,
www.makeawishgolfmarathon.ca allows supporters
to make their donations on line. An excellent idea!
 Your donors will be able to support you through the
Internet and immediately receive their tax receipt.
 Think about chunking up your ask into pledges. For
example, pledge $2 per hole
Fundraising Tips & Tricks

18. www.makeawishgolfmarathon.ca
 On-Line Fundraising is great way
to get started
 The site contains lots of info for
you and your supporters, including
Zac’s story
 3 yr old Zac from Lwr Sackville has
been fighing cancer for about 2
years. If he can find the courage
to do battle every day, surely you
and your network can find a way
to golf 100 holes and raise funds.
Fundraising Tips & Tricks

19. Saying Thank You
There’s no need for a fancy speech to say
Thank you!
Say it simply, respecting your donor’s or
sponsor’s values and your own.
Just say it!
Fundraising Tips & Tricks