Money - March's global theme for Creative Mornings creativemornings.com
VIDEO: https://vimeo.com/63803320 because context is helpful.
We looked at the myths and terrors artists often have with the mundane business of moneymaking. And how our internet re-sculpts the future for creative business.
7. “Ideas are a dime a dozen.
People who can make them happen,
priceless”*
* Mary Kay Ash, lightly remixed
can you afford to be
an artist?
will you pay the price?
Earn it
8. be convinced
if you don’t look like you really care,
why should we?
Buy it
yourself
to be convincing
3
9. Demo
4
your idea in action
Craft/sketch/weld/draw a prototype.
Simulate the interaction.
Make it as tangible as possible.
show!
make a mock-up
Even if it isn’t fully
functional, or beautiful yet.
I need _____________
before I ____________
17. Scientific
track. test. tweak
Don’t guess. Price test.
Slay superstition.
Method
Willingness to pay + high desirability/utility + right customers
18. Interact
Can you draw your audience in,
by asking a question/ getting them
to do something with you?
Most pitches are rapid-fire monologues.
19. Priceis a signal
[what do Haitian bus drivers and wine brands know]
Sculpt how and who you serve. GOOD TASTE counts.
Measure! but BEWARE THE SUNK COST WARP.
HELP THEM WIN = you win.
23. I love what you’re doing...here’s my credit card.
24. Trade
Seriously. Don’t go it alone.
Find others whose offerings could
strengthen your soft spots.
Do-It-Together.
a
lone
genius
not zero sum
19thcenturyromance
25. stop googling “how to make money online”.
The Web is
evolving us
learn to earn EXPENSIVE ATTENTION
29. 4minutesto pitch your product/service/project.
Gasp! tough, but yes, you can.
The following 15.5 suggestions
should help you
do it in style >>
Not what you can do.
What you alone can do.
Stand Up
33. Shared and Licensed under Creative Commons on Flickr
by these rather excellent photographers:
Image Credits
Tarotastic http://www.flickr.com/photos/tjt195/ Slide: 4minutes
Rnout http://www.flickr.com/photos/rnout/ Slide: Solve for X
WhiteAfrican http://www.flickr.com/photos/whiteafrican/ Slide: Demo
DaveyBot http://www.flickr.com/photos/davemorris/ Slide: RealWorld
GoefTheRef http://www.flickr.com/photos/geoftheref/ Slide: Design
IgorSchwarzman http://www.flickr.com/photos/igorschwarzmann/ Slide: Team
SeanMcgrath http://www.flickr.com/photos/mcgraths/ Slide: Be Bold
Smath http://www.flickr.com/photos/smath Slide: Augmented Courage
Tarotastic http://www.flickr.com/photos/tjt195/ Slide: Judge not
thank youThe presentation is licensed under Creative Commons BY SA to Max Kaizen