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@8MinRFP
A new need met with new media…


At a time when experiential
marketing is increasingly
being utilized for new brand
strategies and campaigns,
there is very little digestible
content about it.
Introducing….

@8MinRFP is a new media
show    about    experiential
marketing that uses the
functionality   of   Google+
Hangout to answer pressing
questions     submitted   by
advertising, marketing and
media professionals.
It’s all social.

The show’s content reflects
the new media landscape.

The content for the show is       The show itself is aired as a
determined by tweets sent in to   Google+ Hangout. It allows up to
@8MinRFP. The best tweets         nine on-air talent to appear as a
(questions and comments about     talk-show / expert panel that
new marketing) are introduced,    discusses the submitted questions.
discussed and answered by the     Viewers can text in live to the show
show’s panel of experts.          for an interactive format.
Okay, okay, okay…

The show’s about a bunch of
smart creative directors,
marketers,       producers,
artists, technologists and
pop culturists trying to
outsmart each other and
look cool.
8minRFP Format


Each show features four regularly-
appearing panelists and one
special guest.

Since our main topics will cover       Special guests can be other
experiential, digital and innovative   thought-leaders that add their voice
marketing, this show assembles the     to the conversation. But a guest can
top minds working in “participatory    also be the local bartender, past
media” today.                          clients, friends, girlfriends, pets and
                                       relatives.
8minRFP Format



To make the 8MinRFP format brisk,
fast and sound-bitten, the show will
use a timer and buzzer to cut
people off if they run over their
allotted time.
                   This leaves a minute to recap the
                   best ideas and segue into the close
                   of the show.
The close…


The audience is invited to contact
the show hosts directly via Twitter,
and the person who tweeted in the
RFP will be contacted directly with
a recap of the ideas.

This presents a compelling new biz tool for the hosts and
their respective agencies to garner exposure and revenue.
@8MinRFP
  THANKS FOR READING

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The 8MinRFP Show

  • 2. A new need met with new media… At a time when experiential marketing is increasingly being utilized for new brand strategies and campaigns, there is very little digestible content about it.
  • 3. Introducing…. @8MinRFP is a new media show about experiential marketing that uses the functionality of Google+ Hangout to answer pressing questions submitted by advertising, marketing and media professionals.
  • 4. It’s all social. The show’s content reflects the new media landscape. The content for the show is The show itself is aired as a determined by tweets sent in to Google+ Hangout. It allows up to @8MinRFP. The best tweets nine on-air talent to appear as a (questions and comments about talk-show / expert panel that new marketing) are introduced, discusses the submitted questions. discussed and answered by the Viewers can text in live to the show show’s panel of experts. for an interactive format.
  • 5. Okay, okay, okay… The show’s about a bunch of smart creative directors, marketers, producers, artists, technologists and pop culturists trying to outsmart each other and look cool.
  • 6. 8minRFP Format Each show features four regularly- appearing panelists and one special guest. Since our main topics will cover Special guests can be other experiential, digital and innovative thought-leaders that add their voice marketing, this show assembles the to the conversation. But a guest can top minds working in “participatory also be the local bartender, past media” today. clients, friends, girlfriends, pets and relatives.
  • 7. 8minRFP Format To make the 8MinRFP format brisk, fast and sound-bitten, the show will use a timer and buzzer to cut people off if they run over their allotted time. This leaves a minute to recap the best ideas and segue into the close of the show.
  • 8. The close… The audience is invited to contact the show hosts directly via Twitter, and the person who tweeted in the RFP will be contacted directly with a recap of the ideas. This presents a compelling new biz tool for the hosts and their respective agencies to garner exposure and revenue.
  • 9. @8MinRFP THANKS FOR READING