1. Lesson 6 Social Media − 2
2012 Max Ramaciotti Creative Commons — Attribuzione - Condividi allo stesso modo 3.0
2.
3. Social media Consumption
On average, global web users across 10 countries spent roughly
five and a half hours on social networks in February 2010
Italians, Australians Spend Most Time on SocNets
Web users in Italy spent the most average time on social
networks last month, six hours, 27 minutes and 53 seconds.
http://www.marketingcharts.com/interactive/socnet-
usage-rises-in-feb-12346/
9. Facebook Advertising
If you're thinking of tapping into the
Facebook crowd for some high-
profile advertising, take a look at this
list of 100 tools and tips that will help
you maximize all of the applications
and opportunities that Facebook has
to offer.
http://www.insidecrm.com/features/facebook-marketing-toolbox-012308/
12. 5 Reasons Why People Follow Brands on
Twitter
1. To get updates on future products
a. 38% of respondents said that they use Twitter to get updates on future
products or new product developments.
b. From a brand’s perspective, this shows that Twitter is a useful PR tool
for creating buzz around a new product launch. It would also work
well for innovative companies who continuously update their offering
or for FMCG businesses where new products are frequently launched.
2. To engage with the company or brand
a. 32% of respondents said they wanted to stay informed about the
activities of a company or brand, with a further 20% stating they
become followers to interact with, share ideas and provide feedback
about services or products.
b. From a brand’s point of view, this proves the value of Twitter as both a
customer engagement and customer feedback tool.
3. To save money
a. Saving money seems to be another key motivator for people to follow
http://www.futurelab.net/blogs/marketing-strategy-innovation/ brands on Twitter. 31% of respondents said that they follow a
2010/08/5_reasons_why_people_follow_br.html company to receive discounts and promotions. A similar percentage
of people also hoped to get “insider” information about upcoming
sales, discount events and free samples.
b. This means that businesses could use Twitter to feed out discount
codes and coupons in order to encourage brand loyalty and drive
sales.
4. For entertainment
a. For 26% of the people surveyed, following brands on Twitter was
simply for entertainment and no other reason.
b. With this in mind, perhaps brands and businesses need to evaluate
the way they engage people through Twitter and include more fun,
interactive content, like videos and pictures, rather than just a news
and updates, in their Twitter stream.
5. To display loyalty
a. 23% of people surveyed said they follow brands or companies to
show support. In other words, it is to show their loyalty to others.
b. For a brand or business, this type of user could be a key influencer
and, as a brand advocate, if you engage them in the right way they
will help spread positive word-of-mouth about your products or
services.
14. Twitter Pool Gucci vs
Burberry
BoF Twitter Poll: What do you think of Gucci Eye Web versus Burberry’s Art of the Trench?
1. Burberry shows a deep understanding of how to use social
media, while Gucci just jumped on the “bandwagon” without
thinking first, which feels “insincere.”
2. Burberry creates a “visual feast” that inspires users to
explore further, while Gucci quickly loses users’ “interest.”
3. Burberry’s offering is “fun,” functionally superior, “user-
friendly” and easy-to-navigate while Gucci frustrates users.
4. Art of the Trench relies on editing by Christopher Bailey to
ensure the integrity of the brand is maintained while Eyeweb’s
images often have no clear connection to the brand.
5. Art of the Trench is linked to a specific business objective
whereas the purpose of Eyeweb is unclear.
http://www.businessoffashion.com/2009/11/bof-twitter-poll-gucci-eyeweb-versus-burberrys-art-of-the-trench.html
