In January 2013, Thunder SEO launched an “internal cause” of productivity evangelism back in January that we’re just now starting to see the impact of, including what we’ve learned about how Thunder operates and how we plan to implement this new knowledge company wide. As part of the process, we looked at areas where we loose value and time, and where improvements could be made -- including monthly reporting, campaign management and execution, client communication and others. We used this presentation to kick off the meeting. It goes into more detail of what we looked at, uncovered and decided. There's also much more detail on our blog - ThunderSEO.com/blog. If you're interested, I encourage you to check it out.

1. Produc'vity
At
Thunder
Kick Off Meeting
Presented by Max Thomas | January 23, 2013
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2. Ever
feel
like
this?
Sisyphus
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3. How
can
we
all
feel
like
THIS!
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4. What
is
–
The
Secret?
PRODUCTIVITY
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5. Let’s
look
at
–
Produc2vity
Is this it?
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6. Let’s
look
at
–
Produc2vity
Is this it?
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7. Let’s
look
at
–
Produc2vity
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8. What
is
produc'vity
–
for
Thunder
Sense of Accomplishment
YES!!!!!
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9. What
is
produc'vity
–
for
Thunder
Work-Life Balance
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10. What
is
produc'vity
–
for
Thunder
Expansion
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11. What
is
produc'vity
–
for
Thunder
New Products & Services
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12. What
is
produc'vity
–
for
Thunder
Mo’ Money
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13. What
is
produc'vity
–
for
Thunder
Support Thunder’s Vision
Inspire passion for interactive
marketing through true
innovation and results.
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14. What
is
produc'vity
–
for
Thunder
JOY
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15. How
Do
We
Get
There?
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16. Current
produc'vity
drains
1. Monthly reports
2. Switching gears between
campaigns
3. Knowing what’s happening
4. Optimal use of talent & resources
5. Client communication
6. Standards & existing knowledge
base
7. ______
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17. Solu'ons
–
Monthly
reports
Automated KPI’s via Google API
Phase 1:
• Analytics-related charts can be populated
automatically by day
• These can be pulled into current report
Phase 2:
• Charts & data can auto-populate secure Google
websites which clients can access to view report
• Manual charts can also be added to Google
websites
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18. Solu'ons
–
Switching
gears
/
What’s
happening
Centralize Account Info & Messaging
Create central location for campaign
updates, tasks, communications,
strategy, logins, etc.
• Look at Basecamp example
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19. Solu'ons
–
Switching
gears
/
What’s
happening
Maximize Internal Management
Consider: Single system for
managing internal tasks and
operations OR Team-specific system
• Look at Trello example
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20. Solu'ons
–
Switching
gears
/
What’s
happening
Campaign & Internal Management
• Client / Campaign >> Basecamp
• Internal Ops >> Trello
• Other considerations:
• __________
• __________
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21. Solu'ons
–
Talent
&
resources
Optimize use of talent & resources
Goal: Optimize in-house talent for
highest value tasks & operations
without losing intimate knowledge of
campaign/client and hands-on
knowledge of what we do.
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22. Solu'ons
–
Talent
&
resources
Optimize use of talent & resources
• Considerations:
• Writers / Blog posts
• ______
• Interns:
• Blog posts (e.g., regional specific,
research-related, etc.)
• Photos for posts, etc.
• Social media updates
• Blog research for outreach
• Local search / citations
• On-site keyword optimization
• ___________
• ___________
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23. Solu'ons
–
Client
communica2ons
Rule of Thumb #1:
• “Your inbox is NOT your priority list.”
Rule of Thumb #2:
• “Inbox zero”
Rule of Thumb #3:
• “ Respond to a client email within 24 hours.”
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24. Solu'ons
–
Client
communica2ons
Suggestions for managing client
emails, communications, etc.
Considerations:
• Turn off inner “auto responder”: Respond to
client emails once during the day.
• Consolidate responses: Respond to clients with
one email that addresses their questions (multiple
emails)
• No Client Communication Day: Make one day a
week “Emergency Email Only Day” and let
everyone know in advance.
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25. Solu'ons
–
Client
communica2ons
Suggestions for managing client
emails, communications, etc.
Other considerations:
• Email “what I’ve done”, NOT what “I’m going to
do” (more proactive & cuts down on back-forth
emails)
• __________
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26. Poten'al
drain
–
Graphics
scheduling
Goal: Develop system that shows:
1. How long to create a graphic (e.g., banner,
thumbnail, infographic, ebook, etc.)
2. When to expect the graphic will be ready (e.g.,
“scheduling”)
3. Work schedule for Graphics so can work with a
system
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27. Know
thyself
–
Internal
2me
audit
When: February 2013
How: Basecamp
Track: Everything (including emailing, biz dev, mgt, etc.)
Goals:
• Know how long it takes to execute on specific tasks
• Confirm time spent matches with what we charge
• Determine profitability of existing campaigns
• Determine “true” costs of how we operate
• Identify areas for increased productivity, value
maximizing & growth opportunities
• Understand our business better
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28. Wrap-­‐Up
a) Roll-out of NEW automated KPIs
b) Managing campaigns in basecamp
c) Managing internal op’s using Trello
d) Determine best mix of talent
e) Client communication ideas
f) February: Internal Time Audit
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29. Next
Steps
a) Determine which campaigns to start using
automated KPIs
b) Schedule Basecamp training session
c) Schedule Trello training session
d) Implement any client comm ideas
e) Setup campaigns in Basecamp for audit
f) Prioritize & create templates / best practices
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