1. How to make
An Excellent
Presentation
For Marketing
Planning

2. OUTLINE OF THIS
PRESENTATION
Why presentation skills are important
in Marketing Planning
How is your presentation evaluated
Can any body make an excellent
presentation
Basic principals of designing a
presentation

3. OUTLINE CONTINUES…….
Delivering the presentation
Time Management
Importance of Practice
Summary
Questions and Answers

4. YOU GOT TO MARKET YOUR MARKETING
PLAN !
Convince about your plan to the
decision makers
All the efforts you took will go
waste if you do not present well
Busy executives will read your
detailed written plan only if you
make a good presentation about
your plan
That’s is why SLIM puts lot of
emphasis on your presentation
and gives you 40% marks

5. HOW IS YOUR PRESENTATION EVALUATED ?
 Contents and its
relevance
 Structure of your
presentation
 Creativity and the big
idea
 Delivery of your
presentation
 Time management in
the presentation
It should be a Summary of
the Executive Summary

6. ANYBODY CAN MAKE A PRESENTATION
IF….
You follow the
four Ps of
presentation
Plan
Prepare
Practice
Present

7. BASIC PRINCIPALS OF DESIGNING A
PRESENTATION
Provide an outline
Slide Structure
Fonts
Colours
Background
Graphs
Spelling and grammar
Conclusion

8. YOUR FIRST SLIDE
You must indicate your name
The company that you have
selected to write the marketing
plan
The Product that you are
going to use for the marketing
planning

9. YOUR SECOND SLIDE SHOULD HAVE THE
OUTLINE OF YOUR PRESENTATION
 It should indicate step by step approach of your
presentation
 You will let know the examiner what they can
expect in your presentation
 You will indicate only the main points in the outline
 You will not deviate from the outline

10. WHAT YOU SHOULD SHOW IN YOUR
OUTLINE
The Company
The Product
The Market Share and the competition
A comparative analysis of competitor
strategies and company strategy –
STP and 4 ps
SWOT Analysis
Sales Objectives

11. Marketing Objectives ( SMART)
Tactical Marketing Mix Strategies ( 7
ps)
Budgets( income, expenditure and
profits)
Conclusion ( summarise the main
points and challenges)
Questions and answers

12. HOW DO YOU STRUCTURE YOUR SLIDES
Use one to two slides per minutes
Minimum and Maximum amount of
slides should be around 15 to 20
Include 4 to 6 points per slide
Do not write details in the slide
Use contrasting colours for back
ground
Do not use distractive or irrelevant
animations or videos

13. FONTS
Use two or three different font sizes to
differentiate the main title, main points
and sub pints if any
Use 44 points for Title and 28 for main
points and 24 for sub points
You my use different colour fonts
Do not capitalise or use a complicated
font

14. USE GRAPHICS, DIAGRAMS AND CHARTS
Do not use small graphs
Use the legend and explain them
Always have a title
Use contrasting background
Explain only the important aspects
Do not go for a lengthy explanation
What you show should be self
explanatory

15. SPELLING AND GRAMMAR
You should not make any spelling or
grammar mistake
Please proof read your slides before
the presentation ( preferably by
another person)
Do not worry in using few phrases of
your native language (if it is relevant to
do so and the audience understands
that language)

16. WHAT IS WRONG IN THIS SLIDE ?
Supliers are called the “ Supply Chain”
They could be the supliers of all the materials and
utilities to the marketter to make its value proposition
( product) to the market – machines and plants, raw
materials, components, stationery, electricity, water,
gas, other services, advertising agencies, consultancies,
is coming from suppliers,. Company cannot survive
without supliers Marketers should study about the
supliers capacity, problems to have a good flow of
suplies . So supplier chain is a important element one
need to study in detail.

17. SUMMARISING
Summarise the main points.
Emphasise the expected results
Open the forum for questions
Appreciate the questions and
answer them logically
Be prepared to show evidence
Make a note to thank the
audience

18. DELIVERING THE PRESENTATION
Greet the audience
Start with a audience grabbing
statement
Speak clearly with a moderate voice
Use different tones to emphasis
Use body language
Do not be nervous or have stage fright

19. Do not use fillers ( ah, err, basically,
don’t you know, well, like etc)
Observe the audience – their body
language, their interest
Always speak to the audience – not to
the visuals or to the screen or to one
part of the audience
Do not put hands in pocket

20. TIME MANAGEMENT
The time given to you is 15 minutes
You will be notified about the time may
be before 3 minutes
Then once your time is up you will be
notified again
You need not stop abruptly when the
time is over – may end what you have
been talking and could take about
another 30 seconds or so.

21. PRACTICAL TIPS
You will take the maximum out of the
time and finish it in time only if you
practice
Copy your presentation to two medias
Try and upload to the computer with fonts
Be prepared to present even without a
the multimedia
Bring hard copies of your presentation ( 4
slides per A4 sheet)

22. SUMMARY
We have discussed
 Importance in marketing planning
 How presentation is evaluated
 Ability of your making an excellent
presentations
 Basic principals of designing a presentation
 Delivering the presentation
 Time Management
 Practical Tips

23. Questions
Answers

24. ALL OF YOU WILL WIN
START WORKING HARD ON IT