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Managing the product at different stages of plc

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Maxwell Ranasinghe
Maxwell Ranasinghe
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Managing the product at different stages of the product life cycle Maxwell Ranasinghe
Introductory Stage (IS) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Decisions as to product at the IS ,[object Object],[object Object],[object Object]
Decisions as to place at the IS ,[object Object],[object Object],[object Object]
Pricing decisions at IS ,[object Object],[object Object],[object Object]
Promotion decisions at IS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Decisions at Growth Stage (GS) ,[object Object],[object Object],[object Object],[object Object]
Decisions as to product at GS ,[object Object],[object Object],[object Object]
Decisions as to distribution at GS ,[object Object],[object Object],[object Object],[object Object],[object Object]
Decisions as to pricing at GS ,[object Object],[object Object],[object Object]
Decisions as to Promotion in GS ,[object Object],[object Object],[object Object],[object Object],[object Object]
Decisions at the maturity stage (MS) ,[object Object],[object Object],[object Object],[object Object]
Decisions as to Product at MS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Declining stage of PLC and MM ,[object Object],[object Object],[object Object]
Declining stage…. ,[object Object],[object Object],[object Object],[object Object]
Five options are available for a firm in a declining stage of the market. ,[object Object],[object Object],[object Object],[object Object],[object Object]
MM at declining stage… ,[object Object],[object Object],[object Object],[object Object],[object Object]
MM at declining stage… ,[object Object],[object Object],[object Object],[object Object],[object Object]
MM at declining stage… ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Managing the product at different stages of plc

  • 1. Managing the product at different stages of the product life cycle Maxwell Ranasinghe
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