3. The key characteristics of the company and
their magazine profile – what types of
magazine do they produce
(mainstream/niche)?
• Bauer produce magazines that are both niche and mainstream. They
produce a wide range of magazines from music magazines to fishing
magazines which means there’s a magazine for everyone to read.
4. Who makes up their target audiences?
• Bauer Media publish wide variety of different magazines therefore cater
for many different target audiences including men, women and teenagers.
There are bird watching magazines for those who are into bird watching,
car magazines for those who are interested in cars, etc.
5. What is the brand image?
• The brand image is a simple blue box with a white triangle in the top right
hand corner of the box with ‘Bauer’ written at the bottom of the box in
capital letters and in white. Below the box are the words ‘media group’ in
capital letter and in black. It’s a simple yet effective brand image in the
sense that it is recognisable.
6. Are there any links between production of
magazines and other media? (Does the
company own other media products other than
magazines or are they part of a larger media
company?
• There are links with the magazines and other media. For example, Heat,
Kerrang and Q can be accessed through both magazines, radios and on TV.
However, Heat can accessed on those platforms plus on mobiles and
online.
• The company are a part of a larger media company as they own
magazines, radio stations and television programmes.
7.
8. Identify the key characteristics of the
companies and their magazine profiles – what
types of magazine do they produce
(mainstream/niche)?
• The company produces magazines that are both mainstream and niche.
9. Who makes up their target audiences?
• Their target audiences are mass market women, upmarket women and
men and young men. IPC Media is the UK’s leading consumer publisher for
mass market women as they produce magazines that are appealing to
women of different ages. IPC Media caters for them through a portfolio of
famous media brands, printed and online. IPC Media is a leading content
provider for today’s man.
10. What is the brand image?
• The brand image is the company name written in different shades of blue
and in different font styles.
11. Are there any links between production of
magazines and other media? (Does the
company own other media products other than
magazines or are they part of a larger media
company?
• There are links with the magazines and other media. For example, Look,
NME, TV Times and Ideal Home can be accessed on different platforms.
• The company owns companies on different platforms such as magazine,
TV, radio, website and mobile.
12.
13. Identify the key characteristics of the
companies and their magazine profiles – what
types of magazine do they produce
(mainstream/niche)?
• The types of magazines they produce are both mainstream and niche.
14. Who makes up their target audiences?
• Their target audience are young kids and women. The media products
they produce cater to these target audiences as they own a lot of
companies that market towards these audiences.
15. What is the brand image?
• The brand image is the company name written big and bold so it stands
out and makes it noticeable.
16. Are there any links between production of
magazines and other media? (Does the
company own other media products other than
magazines or are they part of a larger media
company?
• There are links with the magazines and other media. For example,
• The company owns media products on different platforms such as online
and mobile.
17.
18. Identify the key characteristics of the
companies and their magazine profiles – what
types of magazine do they produce
(mainstream/niche)?
• They produce magazines in a niche market.
19. Who makes up their target audiences?
• Their target audience are those who have an interest in dance music as
they produce a magazine which is specifically aimed towards dance music.
20. What is the brand image?
• The brand image is the name of the company ‘Development Hell Limited’
written in red and black in standard font.
21. Are there any links between production of
magazines and other media? (Does the
company own other media products other than
magazines or are they part of a larger media
company?)
• There are links as their media products can be accessed on different
platforms such as magazines, apps and online.
