SlideShare una empresa de Scribd logo

Consumer& business buying behaviour

•
•
M
mayankvns
EducaciónTecnologíaEmpresariales
1 de 19
Prasanna venkatesh
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Product Price Place Promotion Economic Technological Political Cultural Buyer’s Black Box Buyer Characteristics Buying Decision Process Buyer’s Responses Product choice Brand choice Dealer choice Purchase timing Purchase amount Marketing and other stimuli
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Physiological Self- Actualization Esteem Social Safety
[object Object],[object Object],[object Object]
Problem Recognition Information Search Evaluation of Alternatives Purchase Decision Postpurchase Evaluation
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Newness of Problem or Need Information Requirements Information Search Consideration of New Alternatives Multiple Buying Influence Financial Risks Straight Rebuy Low Minimal Minimal None Very Small Low Routine response Modified Rebuy Medium Moderate Limited Limited Moderate Moderate Limited prob. solving New Task High Maximum Extensive Extensive Large High Extended prob solving

Recomendados

Consumer markets and consumer buyer behavior
Consumer markets and consumer buyer behaviorConsumer markets and consumer buyer behavior
Consumer markets and consumer buyer behaviorHisham Salah, MBA, PMD
 
Module 2 scanning the marketing environment
Module 2 scanning the marketing environmentModule 2 scanning the marketing environment
Module 2 scanning the marketing environmentJeVaughn Ferguson
 
Consumer Behavior
Consumer BehaviorConsumer Behavior
Consumer BehaviorAtul Fegade
 
07. business buyer behavior
07. business buyer behavior07. business buyer behavior
07. business buyer behaviorRegmi Milan
 
Organising sales force
Organising sales forceOrganising sales force
Organising sales forcePurusottam Kumar
 
Consumer Buying Behavior
Consumer Buying BehaviorConsumer Buying Behavior
Consumer Buying Behaviorsharpchen
 
Global Marketing
Global MarketingGlobal Marketing
Global MarketingAmritanshu Mehra
 
Chapter 3 Collecting Information & Forecasting Demand
Chapter 3 Collecting Information & Forecasting DemandChapter 3 Collecting Information & Forecasting Demand
Chapter 3 Collecting Information & Forecasting DemandRoy Cadongonan, MBA
 

Recomendados

Consumer markets and consumer buyer behavior
Consumer markets and consumer buyer behaviorConsumer markets and consumer buyer behavior
Consumer markets and consumer buyer behaviorHisham Salah, MBA, PMD
 
Module 2 scanning the marketing environment
Module 2 scanning the marketing environmentModule 2 scanning the marketing environment
Module 2 scanning the marketing environmentJeVaughn Ferguson
 
Consumer Behavior
Consumer BehaviorConsumer Behavior
Consumer BehaviorAtul Fegade
 
07. business buyer behavior
07. business buyer behavior07. business buyer behavior
07. business buyer behaviorRegmi Milan
 
Organising sales force
Organising sales forceOrganising sales force
Organising sales forcePurusottam Kumar
 
Consumer Buying Behavior
Consumer Buying BehaviorConsumer Buying Behavior
Consumer Buying Behaviorsharpchen
 
Global Marketing
Global MarketingGlobal Marketing
Global MarketingAmritanshu Mehra
 
Chapter 3 Collecting Information & Forecasting Demand
Chapter 3 Collecting Information & Forecasting DemandChapter 3 Collecting Information & Forecasting Demand
Chapter 3 Collecting Information & Forecasting DemandRoy Cadongonan, MBA
 
Organizational buying-behavior
Organizational buying-behaviorOrganizational buying-behavior
Organizational buying-behaviorAnil Talanki
 
International Marketing Chapter 1
International Marketing Chapter 1International Marketing Chapter 1
International Marketing Chapter 1Dr. John V. Padua
 
Chapter 1 Marketing Management
Chapter 1 Marketing ManagementChapter 1 Marketing Management
Chapter 1 Marketing ManagementPeleZain
 
International sales mgt
International sales mgtInternational sales mgt
International sales mgtMayank Mittal
 
Business Markets and Business Buyer Behavior
Business Markets and Business Buyer BehaviorBusiness Markets and Business Buyer Behavior
Business Markets and Business Buyer BehaviorMehmet Cihangir
 
Business Market
Business MarketBusiness Market
Business MarketFahim Muntaha
 
Sales management 1
Sales management 1Sales management 1
Sales management 1ankitsengar
 
Customer driven marketing strategy
Customer driven marketing strategyCustomer driven marketing strategy
Customer driven marketing strategyPh.D (c) Turan Suleymanov
 
International Marketing
International Marketing International Marketing
International Marketing Paye_101
 
Product, Services, and Branding Strategy
Product, Services, and Branding StrategyProduct, Services, and Branding Strategy
Product, Services, and Branding StrategyMehmet Cihangir
 
Consumer&business buying behavior
Consumer&business buying behaviorConsumer&business buying behavior
Consumer&business buying behaviorManish Parihar
 
Marketing Research Methods
Marketing Research MethodsMarketing Research Methods
Marketing Research MethodsHugo Guyader
 
Marketing enviornment
Marketing enviornmentMarketing enviornment
Marketing enviornmentMIrfan Yousaf Yousaf
 
6
66
6Shabbir Terai
 
Engaging Business Buyers with Digital and Social Marketing
Engaging Business Buyers with Digital and Social MarketingEngaging Business Buyers with Digital and Social Marketing
Engaging Business Buyers with Digital and Social MarketingTribhuvan University
 
Consumer Behavior Chapter 2
Consumer Behavior Chapter 2Consumer Behavior Chapter 2
Consumer Behavior Chapter 2Marc Wachtfogel, Ph.D.
 
consumer-behavior-ppt
consumer-behavior-pptconsumer-behavior-ppt
consumer-behavior-pptH9460730008
 
Strategic Marketing Planning
Strategic Marketing PlanningStrategic Marketing Planning
Strategic Marketing PlanningWorravit Chantaraviroj
 
Marketing strategy mba ppt
Marketing strategy mba pptMarketing strategy mba ppt
Marketing strategy mba pptBabasab Patil
 
Creating long term loyality relationships.Chapter 5,Marketing Managment by Ph...
Creating long term loyality relationships.Chapter 5,Marketing Managment by Ph...Creating long term loyality relationships.Chapter 5,Marketing Managment by Ph...
Creating long term loyality relationships.Chapter 5,Marketing Managment by Ph...Shujaat Ali
 
Business markets and business buyer behaviour
Business markets and business buyer behaviourBusiness markets and business buyer behaviour
Business markets and business buyer behaviourSANJIB PANDA
 
Best iPad and Android Professional Magazines
Best iPad and Android Professional MagazinesBest iPad and Android Professional Magazines
Best iPad and Android Professional MagazinesPressPad - Digital Publishing Software
 

Más contenido relacionado

La actualidad más candente

Organizational buying-behavior
Organizational buying-behaviorOrganizational buying-behavior
Organizational buying-behaviorAnil Talanki
 
International Marketing Chapter 1
International Marketing Chapter 1International Marketing Chapter 1
International Marketing Chapter 1Dr. John V. Padua
 
Chapter 1 Marketing Management
Chapter 1 Marketing ManagementChapter 1 Marketing Management
Chapter 1 Marketing ManagementPeleZain
 
International sales mgt
International sales mgtInternational sales mgt
International sales mgtMayank Mittal
 
Business Markets and Business Buyer Behavior
Business Markets and Business Buyer BehaviorBusiness Markets and Business Buyer Behavior
Business Markets and Business Buyer BehaviorMehmet Cihangir
 
Sales management 1
Sales management 1Sales management 1
Sales management 1ankitsengar
 
International Marketing
International Marketing International Marketing
International Marketing Paye_101
 
Product, Services, and Branding Strategy
Product, Services, and Branding StrategyProduct, Services, and Branding Strategy
Product, Services, and Branding StrategyMehmet Cihangir
 
Consumer&business buying behavior
Consumer&business buying behaviorConsumer&business buying behavior
Consumer&business buying behaviorManish Parihar
 
Marketing Research Methods
Marketing Research MethodsMarketing Research Methods
Marketing Research MethodsHugo Guyader
 
Engaging Business Buyers with Digital and Social Marketing
Engaging Business Buyers with Digital and Social MarketingEngaging Business Buyers with Digital and Social Marketing
Engaging Business Buyers with Digital and Social MarketingTribhuvan University
 
consumer-behavior-ppt
consumer-behavior-pptconsumer-behavior-ppt
consumer-behavior-pptH9460730008
 
Marketing strategy mba ppt
Marketing strategy mba pptMarketing strategy mba ppt
Marketing strategy mba pptBabasab Patil
 
Creating long term loyality relationships.Chapter 5,Marketing Managment by Ph...
Creating long term loyality relationships.Chapter 5,Marketing Managment by Ph...Creating long term loyality relationships.Chapter 5,Marketing Managment by Ph...
Creating long term loyality relationships.Chapter 5,Marketing Managment by Ph...Shujaat Ali
 

La actualidad más candente (20)

Organizational buying-behavior
Organizational buying-behaviorOrganizational buying-behavior
Organizational buying-behavior
 
International Marketing Chapter 1
International Marketing Chapter 1International Marketing Chapter 1
International Marketing Chapter 1
 
Chapter 1 Marketing Management
Chapter 1 Marketing ManagementChapter 1 Marketing Management
Chapter 1 Marketing Management
 
International sales mgt
International sales mgtInternational sales mgt
International sales mgt
 
Business Markets and Business Buyer Behavior
Business Markets and Business Buyer BehaviorBusiness Markets and Business Buyer Behavior
Business Markets and Business Buyer Behavior
 
Business Market
Business MarketBusiness Market
Business Market
 
Sales management 1
Sales management 1Sales management 1
Sales management 1
 
Customer driven marketing strategy
Customer driven marketing strategyCustomer driven marketing strategy
Customer driven marketing strategy
 
International Marketing
International Marketing International Marketing
International Marketing
 
Product, Services, and Branding Strategy
Product, Services, and Branding StrategyProduct, Services, and Branding Strategy
Product, Services, and Branding Strategy
 
Consumer&business buying behavior
Consumer&business buying behaviorConsumer&business buying behavior
Consumer&business buying behavior
 
Marketing Research Methods
Marketing Research MethodsMarketing Research Methods
Marketing Research Methods
 
Marketing enviornment
Marketing enviornmentMarketing enviornment
Marketing enviornment
 
6
66
6
 
Engaging Business Buyers with Digital and Social Marketing
Engaging Business Buyers with Digital and Social MarketingEngaging Business Buyers with Digital and Social Marketing
Engaging Business Buyers with Digital and Social Marketing
 
Consumer Behavior Chapter 2
Consumer Behavior Chapter 2Consumer Behavior Chapter 2
Consumer Behavior Chapter 2
 
consumer-behavior-ppt
consumer-behavior-pptconsumer-behavior-ppt
consumer-behavior-ppt
 
Strategic Marketing Planning
Strategic Marketing PlanningStrategic Marketing Planning
Strategic Marketing Planning
 
Marketing strategy mba ppt
Marketing strategy mba pptMarketing strategy mba ppt
Marketing strategy mba ppt
 
Creating long term loyality relationships.Chapter 5,Marketing Managment by Ph...
Creating long term loyality relationships.Chapter 5,Marketing Managment by Ph...Creating long term loyality relationships.Chapter 5,Marketing Managment by Ph...
Creating long term loyality relationships.Chapter 5,Marketing Managment by Ph...
 

Destacado

Business markets and business buyer behaviour
Business markets and business buyer behaviourBusiness markets and business buyer behaviour
Business markets and business buyer behaviourSANJIB PANDA
 
Modern Moto Magazine - Business Objectives
Modern Moto Magazine - Business ObjectivesModern Moto Magazine - Business Objectives
Modern Moto Magazine - Business ObjectivesKatie McKay
 
General Mills-Reveal Consumer Insights
General Mills-Reveal Consumer InsightsGeneral Mills-Reveal Consumer Insights
General Mills-Reveal Consumer InsightsRuibing Ji
 
Consumer behavior-business magazine
Consumer behavior-business magazineConsumer behavior-business magazine
Consumer behavior-business magazinePhalguni Panda
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviourAnil Talanki
 
Consumer & industrial buying behaviour
Consumer & industrial buying behaviour Consumer & industrial buying behaviour
Consumer & industrial buying behaviour sushant lulla
 
Consumer & industrial buying behaviour latest
Consumer & industrial buying behaviour latestConsumer & industrial buying behaviour latest
Consumer & industrial buying behaviour latestsushant lulla
 
INNOVATION-ADOPTION AND DIFFUSION
INNOVATION-ADOPTION AND DIFFUSION INNOVATION-ADOPTION AND DIFFUSION
INNOVATION-ADOPTION AND DIFFUSION Swagat Rath
 
Analyzing Consumer Markets / Marketing Management By Kotler Keller
Analyzing Consumer Markets / Marketing Management By Kotler KellerAnalyzing Consumer Markets / Marketing Management By Kotler Keller
Analyzing Consumer Markets / Marketing Management By Kotler KellerChoudhry Asad
 
Diffusion Process
Diffusion ProcessDiffusion Process
Diffusion Processimsadullah
 
Consumer buying behaviour
Consumer buying behaviourConsumer buying behaviour
Consumer buying behaviourAditya Shetti
 
Sushant consumer behaviour
Sushant consumer behaviourSushant consumer behaviour
Sushant consumer behavioursushant lulla
 
Consumer & industrial buying behaviour learning
Consumer & industrial buying behaviour learningConsumer & industrial buying behaviour learning
Consumer & industrial buying behaviour learningsushant lulla
 
Business Market & Buying Behaviour
Business Market & Buying BehaviourBusiness Market & Buying Behaviour
Business Market & Buying Behaviouranand choudhary
 
Consumer Buying Behaviour & Organizational Buying Behaviour
Consumer Buying Behaviour & Organizational Buying BehaviourConsumer Buying Behaviour & Organizational Buying Behaviour
Consumer Buying Behaviour & Organizational Buying BehaviourSejal Chaurasia
 
ITFT- Consumer behavior
ITFT- Consumer behaviorITFT- Consumer behavior
ITFT- Consumer behaviorsl22
 

Destacado (20)

Business markets and business buyer behaviour
Business markets and business buyer behaviourBusiness markets and business buyer behaviour
Business markets and business buyer behaviour
 
Best iPad and Android Professional Magazines
Best iPad and Android Professional MagazinesBest iPad and Android Professional Magazines
Best iPad and Android Professional Magazines
 
Modern Moto Magazine - Business Objectives
Modern Moto Magazine - Business ObjectivesModern Moto Magazine - Business Objectives
Modern Moto Magazine - Business Objectives
 
General Mills-Reveal Consumer Insights
General Mills-Reveal Consumer InsightsGeneral Mills-Reveal Consumer Insights
General Mills-Reveal Consumer Insights
 
Tok woks
Tok woksTok woks
Tok woks
 
Consumer behavior-business magazine
Consumer behavior-business magazineConsumer behavior-business magazine
Consumer behavior-business magazine
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviour
 
Industrial buying
Industrial buyingIndustrial buying
Industrial buying
 
Consumer & industrial buying behaviour
Consumer & industrial buying behaviour Consumer & industrial buying behaviour
Consumer & industrial buying behaviour
 
Case study
Case studyCase study
Case study
 
Consumer & industrial buying behaviour latest
Consumer & industrial buying behaviour latestConsumer & industrial buying behaviour latest
Consumer & industrial buying behaviour latest
 
INNOVATION-ADOPTION AND DIFFUSION
INNOVATION-ADOPTION AND DIFFUSION INNOVATION-ADOPTION AND DIFFUSION
INNOVATION-ADOPTION AND DIFFUSION
 
Analyzing Consumer Markets / Marketing Management By Kotler Keller
Analyzing Consumer Markets / Marketing Management By Kotler KellerAnalyzing Consumer Markets / Marketing Management By Kotler Keller
Analyzing Consumer Markets / Marketing Management By Kotler Keller
 
Diffusion Process
Diffusion ProcessDiffusion Process
Diffusion Process
 
Consumer buying behaviour
Consumer buying behaviourConsumer buying behaviour
Consumer buying behaviour
 
Sushant consumer behaviour
Sushant consumer behaviourSushant consumer behaviour
Sushant consumer behaviour
 
Consumer & industrial buying behaviour learning
Consumer & industrial buying behaviour learningConsumer & industrial buying behaviour learning
Consumer & industrial buying behaviour learning
 
Business Market & Buying Behaviour
Business Market & Buying BehaviourBusiness Market & Buying Behaviour
Business Market & Buying Behaviour
 
Consumer Buying Behaviour & Organizational Buying Behaviour
Consumer Buying Behaviour & Organizational Buying BehaviourConsumer Buying Behaviour & Organizational Buying Behaviour
Consumer Buying Behaviour & Organizational Buying Behaviour
 
ITFT- Consumer behavior
ITFT- Consumer behaviorITFT- Consumer behavior
ITFT- Consumer behavior
 

Similar a Consumer& business buying behaviour

3. Consumer And Business Buyer Behavior1
3. Consumer And Business Buyer Behavior13. Consumer And Business Buyer Behavior1
3. Consumer And Business Buyer Behavior1Nitin Shukla
 
Consumer Behavior and Segmentation
Consumer Behavior and SegmentationConsumer Behavior and Segmentation
Consumer Behavior and SegmentationSyed Islam
 
Buying decision process in rural marketing
Buying decision process in rural marketingBuying decision process in rural marketing
Buying decision process in rural marketingkanikaguptauicet
 
Analyzing Business Markets and Buyer Behavior
Analyzing Business Markets and Buyer BehaviorAnalyzing Business Markets and Buyer Behavior
Analyzing Business Markets and Buyer BehaviorSumit Pradhan
 
Unit1 consumer behaviour
Unit1 consumer behaviourUnit1 consumer behaviour
Unit1 consumer behaviourSubhajit Sanyal
 
Consumer Behaviour
Consumer BehaviourConsumer Behaviour
Consumer BehaviourArjun Ramesh
 
Consumer Decision Making
Consumer Decision MakingConsumer Decision Making
Consumer Decision Makingajithsrc
 
Unit1 consumer behaviour1
Unit1 consumer behaviour1Unit1 consumer behaviour1
Unit1 consumer behaviour1Subhajit Sanyal
 
Consumerbehavior
ConsumerbehaviorConsumerbehavior
Consumerbehaviorpraveevidhu
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviourtuki1
 
47 consumerbehavior
47 consumerbehavior47 consumerbehavior
47 consumerbehaviorabhibaban
 
06. consumer buyer behavior
06. consumer buyer behavior06. consumer buyer behavior
06. consumer buyer behaviorRegmi Milan
 
Slides2 Consumer Behaviour
Slides2 Consumer BehaviourSlides2 Consumer Behaviour
Slides2 Consumer Behaviourajithsrc
 
Buyer behavior
Buyer behaviorBuyer behavior
Buyer behaviorRajThakuri
 

Similar a Consumer& business buying behaviour (20)

Mkt304ch5and6
Mkt304ch5and6Mkt304ch5and6
Mkt304ch5and6
 
3. Consumer And Business Buyer Behavior1
3. Consumer And Business Buyer Behavior13. Consumer And Business Buyer Behavior1
3. Consumer And Business Buyer Behavior1
 
Chap5
Chap5Chap5
Chap5
 
Consumer Behavior and Segmentation
Consumer Behavior and SegmentationConsumer Behavior and Segmentation
Consumer Behavior and Segmentation
 
Buying decision process in rural marketing
Buying decision process in rural marketingBuying decision process in rural marketing
Buying decision process in rural marketing
 
5
55
5
 
Analyzing Business Markets and Buyer Behavior
Analyzing Business Markets and Buyer BehaviorAnalyzing Business Markets and Buyer Behavior
Analyzing Business Markets and Buyer Behavior
 
Unit1 consumer behaviour
Unit1 consumer behaviourUnit1 consumer behaviour
Unit1 consumer behaviour
 
Consumer Behaviour
Consumer BehaviourConsumer Behaviour
Consumer Behaviour
 
Consumer Decision Making
Consumer Decision MakingConsumer Decision Making
Consumer Decision Making
 
Analyze ...
Analyze ...Analyze ...
Analyze ...
 
Unit1 consumer behaviour1
Unit1 consumer behaviour1Unit1 consumer behaviour1
Unit1 consumer behaviour1
 
Consumerbehavior
ConsumerbehaviorConsumerbehavior
Consumerbehavior
 
Consumerbehavior
ConsumerbehaviorConsumerbehavior
Consumerbehavior
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviour
 
47 consumerbehavior
47 consumerbehavior47 consumerbehavior
47 consumerbehavior
 
06. consumer buyer behavior
06. consumer buyer behavior06. consumer buyer behavior
06. consumer buyer behavior
 
Cbmc unit 2
Cbmc unit 2Cbmc unit 2
Cbmc unit 2
 
Slides2 Consumer Behaviour
Slides2 Consumer BehaviourSlides2 Consumer Behaviour
Slides2 Consumer Behaviour
 
Buyer behavior
Buyer behaviorBuyer behavior
Buyer behavior
 

Más de mayankvns

Group14 a 3-sec-a
Group14 a 3-sec-aGroup14 a 3-sec-a
Group14 a 3-sec-amayankvns
 
Group13 a3 sec_a
Group13 a3 sec_aGroup13 a3 sec_a
Group13 a3 sec_amayankvns
 
Group12 a 3-sec-a
Group12 a 3-sec-aGroup12 a 3-sec-a
Group12 a 3-sec-amayankvns
 
Group9 a 3-sec-a
Group9 a 3-sec-aGroup9 a 3-sec-a
Group9 a 3-sec-amayankvns
 
Group5 a 3-sec_a
Group5 a 3-sec_aGroup5 a 3-sec_a
Group5 a 3-sec_amayankvns
 
Unemployt inflation output 0810
Unemployt inflation output 0810Unemployt inflation output 0810
Unemployt inflation output 0810mayankvns
 
National income 1 0709
National income 1 0709National income 1 0709
National income 1 0709mayankvns
 
Money supply and int rate 0810
Money supply and int rate 0810Money supply and int rate 0810
Money supply and int rate 0810mayankvns
 
Monetary policy 2 0810
Monetary policy 2 0810Monetary policy 2 0810
Monetary policy 2 0810mayankvns
 
Monetary policy 1 0810
Monetary policy 1 0810Monetary policy 1 0810
Monetary policy 1 0810mayankvns
 
Gen price level 0810
Gen price level 0810Gen price level 0810
Gen price level 0810mayankvns
 
Fiscal policy 0810
Fiscal policy 0810Fiscal policy 0810
Fiscal policy 0810mayankvns
 
Class i macro 0810
Class i macro 0810Class i macro 0810
Class i macro 0810mayankvns
 
T20 assignment
T20 assignmentT20 assignment
T20 assignmentmayankvns
 
Quants assignment
Quants assignmentQuants assignment
Quants assignmentmayankvns
 
Personality cont
Personality contPersonality cont
Personality contmayankvns
 
Perception 1
Perception 1Perception 1
Perception 1mayankvns
 

Más de mayankvns (20)

Group14 a 3-sec-a
Group14 a 3-sec-aGroup14 a 3-sec-a
Group14 a 3-sec-a
 
Group13 a3 sec_a
Group13 a3 sec_aGroup13 a3 sec_a
Group13 a3 sec_a
 
Group12 a 3-sec-a
Group12 a 3-sec-aGroup12 a 3-sec-a
Group12 a 3-sec-a
 
Group9 a 3-sec-a
Group9 a 3-sec-aGroup9 a 3-sec-a
Group9 a 3-sec-a
 
Group5 a 3-sec_a
Group5 a 3-sec_aGroup5 a 3-sec_a
Group5 a 3-sec_a
 
Unemployt inflation output 0810
Unemployt inflation output 0810Unemployt inflation output 0810
Unemployt inflation output 0810
 
National income 1 0709
National income 1 0709National income 1 0709
National income 1 0709
 
Money supply and int rate 0810
Money supply and int rate 0810Money supply and int rate 0810
Money supply and int rate 0810
 
Monetary policy 2 0810
Monetary policy 2 0810Monetary policy 2 0810
Monetary policy 2 0810
 
Monetary policy 1 0810
Monetary policy 1 0810Monetary policy 1 0810
Monetary policy 1 0810
 
Gen price level 0810
Gen price level 0810Gen price level 0810
Gen price level 0810
 
Fiscal policy 0810
Fiscal policy 0810Fiscal policy 0810
Fiscal policy 0810
 
Class i macro 0810
Class i macro 0810Class i macro 0810
Class i macro 0810
 
Ad as 0810
Ad as 0810Ad as 0810
Ad as 0810
 
T20 data
T20 dataT20 data
T20 data
 
T20 assignment
T20 assignmentT20 assignment
T20 assignment
 
Quants assignment
Quants assignmentQuants assignment
Quants assignment
 
Personality cont
Personality contPersonality cont
Personality cont
 
Personality
PersonalityPersonality
Personality
 
Perception 1
Perception 1Perception 1
Perception 1
 

Último

Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.pptRamjanShidvankar
 
psychiatric nursing HISTORY COLLECTION .docx
psychiatric nursing HISTORY COLLECTION .docxpsychiatric nursing HISTORY COLLECTION .docx
psychiatric nursing HISTORY COLLECTION .docxPoojaSen20
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxnegromaestrong
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfJayanti Pande
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdfQucHHunhnh
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104misteraugie
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...EduSkills OECD
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibitjbellavia9
 
Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfChris Hunter
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxVishalSingh1417
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxheathfieldcps1
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhikauryashika82
 
Class 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfClass 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfAyushMahapatra5
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxDenish Jangid
 
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural ResourcesEnergy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural ResourcesShubhangi Sonawane
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfagholdier
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingTechSoup
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfciinovamais
 

Último (20)

Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
psychiatric nursing HISTORY COLLECTION .docx
psychiatric nursing HISTORY COLLECTION .docxpsychiatric nursing HISTORY COLLECTION .docx
psychiatric nursing HISTORY COLLECTION .docx
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdf
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
Asian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptxAsian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptx
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
 
Class 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfClass 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdf
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural ResourcesEnergy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 

Consumer& business buying behaviour

  • 2.
  • 3.
  • 4. Product Price Place Promotion Economic Technological Political Cultural Buyer’s Black Box Buyer Characteristics Buying Decision Process Buyer’s Responses Product choice Brand choice Dealer choice Purchase timing Purchase amount Marketing and other stimuli
  • 5.
  • 6.
  • 7.
  • 8. Problem Recognition Information Search Evaluation of Alternatives Purchase Decision Postpurchase Evaluation
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Newness of Problem or Need Information Requirements Information Search Consideration of New Alternatives Multiple Buying Influence Financial Risks Straight Rebuy Low Minimal Minimal None Very Small Low Routine response Modified Rebuy Medium Moderate Limited Limited Moderate Moderate Limited prob. solving New Task High Maximum Extensive Extensive Large High Extended prob solving