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Marketing Basics - How can I satisfy customers?,[object Object],1,[object Object],MarketingBasics,[object Object],Essential Question?,[object Object],How can I satisfy Customers?,[object Object]
Marketing Basics - How can I satisfy customers?,[object Object],2,[object Object],Marketing ,[object Object],Process of developing, promoting, and distributing ,[object Object],products or services to SATISFY customers ,[object Object],needs and wants ,[object Object]
Marketing Basics - How can I satisfy customers?,[object Object],3,[object Object],Marketing is a part of Business,[object Object]
Marketing Basics - How can I satisfy customers?,[object Object],4,[object Object],Marketing concept ,[object Object],Satisfy customers ,[object Object]
Marketing Basics - How can I satisfy customers?,[object Object],5,[object Object],Vs. business goal -,[object Object],Make a profit,[object Object]
Marketing Basics - How can I satisfy customers?,[object Object],6,[object Object],Repeat 4 times,[object Object],The marketing concept is to ,[object Object],SATISFY CUSTOMERS,[object Object]
Marketing Basics - How can I satisfy customers?,[object Object],7,[object Object],Satisfy CustomersThink Pair Share,[object Object],On your own, describe what it means for a customer to be satisfied,[object Object],Discuss your description with a partner,[object Object],Share with the class,[object Object]
1. On your own – describe what it means for a customer to be satisfied:,[object Object],Marketing Basics - How can I satisfy customers?,[object Object],8,[object Object],2. discuss your description with a partner,[object Object],3. Share with the class,[object Object]
Marketing Basics - How can I satisfy customers?,[object Object],9,[object Object]
Marketing Basics - How can I satisfy customers?,[object Object],10,[object Object],Customer vs. ConsumerThink - Share,[object Object],On your own, think of an example of a customer who is also a consumer:,[object Object],2. Be prepared to share with the class,[object Object]
Marketing Basics - How can I satisfy customers?,[object Object],11,[object Object],industrial ,[object Object],Makes products to resell to consumers ,[object Object]
Marketing Basics - How can I satisfy customers?,[object Object],12,[object Object]
Marketing Basics - How can I satisfy customers?,[object Object],13,[object Object],Class VoteGood or Service?,[object Object],Laptop Computer,[object Object],Car,[object Object],Cell Phone,[object Object],College education,[object Object],Airplane flight,[object Object]
Marketing Basics - How can I satisfy customers?,[object Object],14,[object Object],Goods & ServicesThink - Share,[object Object],On your own, think of an example of a company who sells both goods and services:,[object Object],Be prepared to share with the class,[object Object]
Marketing Basics - How can I satisfy customers?,[object Object],15,[object Object]
Marketing Basics - How can I satisfy customers?,[object Object],16,[object Object],Orbit Gum,[object Object],McDonalds,[object Object],Aquafresh Toothpaste,[object Object],Dick’s Sporting Goods,[object Object],WalMART,[object Object],Gamestop,[object Object],Class Vote: Mass Marketing or Market Segmentation,[object Object]
Marketing Basics - How can I satisfy customers?,[object Object],17,[object Object],Alike and Different,[object Object],On your own, describe yourself in the following categories:,[object Object],Age, gender, ethnicity, hobbies, music style  ,[object Object],Create a list of 10 of your favorite products,[object Object],With a partner create a T chart comparing how you are alike & how you are different,[object Object],Create a list of 5 products that you both like and could be “mass marketed” to you.,[object Object]
Alike & Different:,[object Object],On your own, describe yourself in the following categories:,[object Object],Age:,[object Object],Gender:,[object Object],Ethnicity:,[object Object],Hobbies:,[object Object],Music Style:,[object Object],Marketing Basics - How can I satisfy customers?,[object Object],18,[object Object]
Alike & Different cont.,[object Object],Create a list of your 10 favorite products:,[object Object],Marketing Basics - How can I satisfy customers?,[object Object],19,[object Object]
Alike & Different cont.,[object Object],With a partner, create the T chart below comparing how you are alike and different:,[object Object],Marketing Basics - How can I satisfy customers?,[object Object],20,[object Object]
Alike & Different cont.,[object Object],Create a list of 5 products you both like & could be “mass marketed” to both of you,[object Object],Marketing Basics - How can I satisfy customers?,[object Object],21,[object Object]
Marketing Basics - How can I satisfy customers?,[object Object],22,[object Object],Target Market ,[object Object],Focus all marketing decisions on a specific market of customers ,[object Object]
Marketing Basics - How can I satisfy customers?,[object Object],23,[object Object],Target Market Pair Share,[object Object],With a partner, discuss - ,[object Object],Who do you think the target market is for following companies?,[object Object],Food Lion,[object Object],Harris Teeter,[object Object],Game Stop,[object Object],Best Buy,[object Object],Taco Bell,[object Object],McDonalds,[object Object],What clues can we find to help us?,[object Object]
Marketing Basics - How can I satisfy customers?,[object Object],24,[object Object],Marketing Mix – 4 P’s,[object Object]
Marketing Basics - How can I satisfy customers?,[object Object],25,[object Object],Repeat 4 times,[object Object],Product,[object Object],Price,[object Object],Place,[object Object],Promotion ,[object Object]
Marketing Basics - How can I satisfy customers?,[object Object],26,[object Object],Positioning ,[object Object],Get people to think of a product in a certain way  ,[object Object],ex. Axe body spray – cool, attractive,[object Object],Ex. Raplh Lauren - scholastic ,[object Object]
Marketing Basics - How can I satisfy customers?,[object Object],27,[object Object],Positioning Pair Share,[object Object],Discuss with a partner:,[object Object],How is Gatorade trying to position this product?,[object Object],What clues can you find?,[object Object],Buehrl,[object Object]
Marketing Basics - How can I satisfy customers?,[object Object],28,[object Object],Positioning Pair Share,[object Object],Discuss with a partner:,[object Object],[object Object]
What clues can you find?Buehrl,[object Object]
Marketing Basics - How can I satisfy customers?,[object Object],29,[object Object],Wants ,[object Object],Things people desire, ,[object Object],such as Gatorade ,[object Object],(rather than just water),[object Object],Needs,[object Object],Basic necessities ,[object Object],food, clothing, shelter,[object Object]
Marketing Basics - How can I satisfy customers?,[object Object],30,[object Object],Levels of NeedsPair Share,[object Object],With a partner come up with 2-3 products that meet the needs of each level of the pyramid,[object Object]
Levels of Needs cont.,[object Object],With a partner, come up with 2-3 products that meet the needs of each level of the pyramid:,[object Object],Self actualization – ,[object Object],Esteem – ,[object Object],Love/Belonging – ,[object Object],Safety – ,[object Object],Physiological - ,[object Object],Marketing Basics - How can I satisfy customers?,[object Object],31,[object Object]
Marketing Basics - How can I satisfy customers?,[object Object],32,[object Object]
Marketing Basics - How can I satisfy customers?,[object Object],33,[object Object],Rational or Emotional?,[object Object]
Marketing Basics - How can I satisfy customers?,[object Object],34,[object Object],Rational or Emotional?,[object Object]
Marketing Basics - How can I satisfy customers?,[object Object],35,[object Object],Rational or Emotional?,[object Object]
Marketing Basics - How can I satisfy customers?,[object Object],36,[object Object],Rational or Emotional?,[object Object]
Marketing Basics - How can I satisfy customers?,[object Object],37,[object Object],Rational or Emotional?,[object Object]
Marketing Basics - How can I satisfy customers?,[object Object],38,[object Object]
Marketing Basics - How can I satisfy customers?,[object Object],39,[object Object],Review ofCompetencies& EssentialQuestions,[object Object]
Marketing Basics - How can I satisfy customers?,[object Object],40,[object Object],Identify the components of the marketing mix,[object Object],P,[object Object],P,[object Object],P,[object Object],P,[object Object]
Marketing Basics - How can I satisfy customers?,[object Object],41,[object Object],Describe the marketing concept,[object Object],S,[object Object],C ,[object Object]
Marketing Basics - How can I satisfy customers?,[object Object],42,[object Object],Explain the concept of target marketing,[object Object]

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Marketing basics teacher

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