1. Mktg8125.039 Demonstrate Web searching techniques and strategies Mktg8125.072 differentiate between organic search and paid search Mktg8125.074 Explain the concept of search engine optimization and its importance in Internet Marketing Websearch Techniques

2. Search Types Keyword – use key words to access lists of documents containing those key words Advanced – more specific search terms such as date, file type, etc.

3. Search Strategies Not needed to search – a, an, the, to, and, in, the, is Quotes – word or phrase: exact match Stemming – use * for word variations Ex. funk* - results will be funk, funky, funkadelic CTRL + F – use this to find a specific word on a page Boolean – AND, +, OR, NOT, -

4. Search Engine Types Search engine –use to retrieve info on the web Metasearch engine – search the search engines

5. Paid vs. Organic Search Search engine optimization – using metatags to be listed in the first few results Natural search – search results based on computer algorithms Paid search/sponsored results – links to sponsors related to the search entry

6. Common Web Search Hang-Ups Not specific enough Misspelling words Going to sponsored sites Use the word free Not reading the review or URL

7. Web Search Tips Most important word first Be specific Go to key word loaded URLs Look for current and unbiased info

8. Components of a URL Protocol: http, https,ftp Name or server: www or www2 Name of site: (between server name and domain name) ex. google Domain name: .com, .net Path of info: (after the domain name, all the forward slashes) ex. google.com/maynard/home/links Type of webpage: (last few characters) ex. doc, pdf, html