THIS IS A DECK PRESENTED AT BRAND LICENSE INDIA SUPPORTED BY LIMA

1. Sports licensing in India:
Running the next mile
Mayuri Pitale, WWE India
19th October 2013

2. Quick Quiz
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Which is your favorite sport?
Which is your favorite team?
Who is your favorite sports-person?
Have you ever bought any merchandise with
you favorite sport, or team or sports-person
on it?

3. What are the religions followed in
India?
1. Bollywood
2. Cricket
And now with IPL they are married!!
With a purpose to provide complete
entertainment.
The advent of Sports Licensing!!

4. Which is the sport followed after
Cricket in India?
The answer is WWE.
• WWE specials outscore Cricket in terms of TVR on Ten
Sports in India.
• GRPs (gross rating points) crossing Cricket,
Football, Tennis and other sports on the channel!
• WWE is consistently top of the charts on TV in India from
1996 and reaches 68 MILLION households through Ten
Sports.

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300+ live events each year
52 weeks a year; average 6 events per week
2 million attendees globally
12 pay-per-view live events scheduled for 2013

6. The Licensing Opportunity
• WWE fuels the most dedicated audience on the planet, with WWE
Content airing on Ten Sports 365 days in a year which roughly
amounts to 1460 hours of programing a year!!
• Fans love WWE Superstars and follow them any way they can: on
TV, at live events, in video games, through social media and on the
Web.
• Fans buy their CDs, merchandise, and programming on demand.
They go see their movies, buy their books and carry their favorites
with them on their mobile phones.
• We’ve been at the top of the sports-entertainment industry for
over half a century, and every year we’ve found new ways to grow.

7. The difference between Sports
Licensing and Entertainment Licensing
• Real People Vs Static Characters
• Unpredictable Matches Vs Pre-decided
Storyline
• Uncontrolled environment Vs Controlled
Environment
• Every Sport-person is a brand in its own right

8. Social Media Powerhouse
As per WWE Facebook User Breakdown By Country, India ranks No.2 after U.S.
has more fans than
has more followers than

9. WWE vs. Other Sports Leagues
• WWE’s Facebook Page Network has more fans than the NFL and its 32 member
teams’ Pages COMBINED.
• WWE’s Facebook Page Network also has more fans than Major League Baseball
and its 30 member teams’ pages COMBINED.
>
- FanPageList.com, October 3, 2012
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10. Where Superstars Rank on Facebook
20
WWE SUPERSTARS & DIVAS
rank in the Top 100 most-followed athletes on Facebook.
Source: FanPageList.com, September 6, 2012
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11. Where Superstars Rank on Facebook
John Cena’s Page
John Cena is the 7th most-followed
athlete in the world
Cena is 3rd most-followed American athlete
(behind Michael Jordan and Kobe Bryant)
Cena has more fans than any athlete in MLB,
NHL, NASCAR, PGA, NFL or UFC.
Source: FanPageList.com, October 3, 2013
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12. Where WWE Ranks on Twitter
@WWE is:
Tied for #1 most influential brand
#1 most influential sports brand
4th most followed sports brand
6th most followed sports team/league
36th most followed brand
Source: FanPageList.com, October 3, 2013
Influence measured by Klout.com, based on acct. followers’ interactions with @WWE
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13. WWE
India

14. WWE’s investment in Indian Talent
The Great Khali with Jinder Mahal

15. WWE’s Star Power
In India

16. Recent Ryback India Tour in September
2013
Over 10,000 fans screaming “Feed Me More” at
the WWE 2K 14 Preorder launch event at Oberoi
Mall, Mumbai.
http://www.youtube.com/watch?v=U_jP5NHTI7M

17. India Loves Entertainment from WWE
The Big Show
DX (D-Generation X)
The ring, setting,
audience /crowd, the
live action, make it
larger than life
The World Fight
TLC

18. WWE Superstars - portrayal by an Indian fan
THE ‘HEROES’
• Sculpted /Bodies
• Super Human capabilities
THE STYLE
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The ‘MOVES’
The ‘ATTITUDE’
Signature Styles
Hairstyles
Accessories
THE MORALS
• Right vs Wrong
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19. WWE’s investment in Local Office
Carved out India as a separate Territory out of APAC
and invested in a local office backed by investment in
resources from People to Marketing Dollars since last
two years.
• Kizilbash, Rukn
General Manager , India
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Pitale, Mayuri
Licensing Manager, India
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Sequeira, Carl
Marketing Manager, India

20. WWE Consumer Product Portfolio India
Mattel India
Action figures, toys and role play sets
Topps India
Trading cards and collectibles
2K (E-Xpress)
Video Games
Excel Productions
Home Videos
My Baby Excels
Impulse toys, stationery and sporting goods/ride-ons
Only Kids
BTS - Plastic water bottles and lunch boxes
Simba
Play Kraft
School Bags
Bombay Plastics
Proline
Penguin
Board Games, Puzzles and DIY Kits
Wall Decals, mugs and roll mats
Apparel/Outerwear
Publishing

21. WWE running for the next mile in
Sports Entertainment Licensing!