This document summarizes a presentation given by Dr. Mazlan Abbas of MIMOS Berhad on providing an ecosystem to support technology and content growth in Malaysia. The presentation introduces MIMOS and its role in research and development. It discusses the need to create a Malaysian IMS ecosystem by building a community of content developers through a proposed IMS Center of Excellence. The objectives of the IMS CoE are outlined, and tips are provided for developers on how to reach the market and work with telecommunications operators in Malaysia.

1. Providing the Eco-System for
Technology and Content Growth
in Malaysia
Dr. Mazlan Abbas
Senior Director and Head
Wireless Communications Cluster
MIMOS BERHAD
(Email: mazlan.abbas@mimos.my)
FMCA Open Presence Workshop 26 March 2008, Malaysia 1

2. Summary of Presentation
• Introduction to MIMOS
• The Problem, The Solution & The End-Game
• The Making of IMS CoE
• The Question - “Chicken or Egg - Which Comes First?”
• Building Aggregated Services – An Example
• Creating The Catalyst – The Ecosystem
• Conclusion
FMCA Open Presence Workshop 26 March 2008, Malaysia 2

3. MIMOS R&D
Overview & Direction
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4. HISTORY
History of MIMOS
MIMOS has evolved from a Unit under
Prime Minister’s Office to become the 2004-2006
National R&D Institute in ICT &
Microelectronics
1997-2003 Starting in 2004,
MIMOS will focus
1991 - 1996
on applied and
industrial R&D to
1985 - 1990 In 1997, MIMOS become the
was corporatized National R&D
MIMOS grew into
as a fully owned Institute in ICT &
a full-fledged
MIMOS started as
Government Microelectronics
Department under
Company
a Unit under the the Ministry of
specializing in
Prime Minister’s Science,
Technology,
Department to Technology and
Business and
initiate technology Environment with
Policy
development in ICT emphasis on R&D
Development in
& Microelectronics and also began
the field of ICT &
assuming role in
Microelectronics
Policy
Development
FMCA Open Presence Workshop 26 March 2008, Malaysia 4

5. MIMOS Synergy Model
UNIVERSITIES K-INDUSTRIES / K-SME
& RESEARCH
K-WORKERS
INSTITUTIONS
ADVANCED PRODUCTS,
TECHNOLOGY SOLUTIONS
(REALIZAT ION OF
APPLICATIONS &
APPLIED P LAT FORMS BY
VERTICAL M ARKET) CONTENT
RESEARCH
(FORE IGN PURCHASE) DEVELOPMENT
(COM MERCIALISAT ION)
BASIC
MIMOS
K-EMPLOY EES
RESEARCH
R&D
P LATFO RMS
SHARING
DE VELO P ME N T
C O MP UTING
(VIRT UAL
ASSIST IN
RESE ARCHERS)
GRID
GRID
APPLIED
C O MPUTING
RESEARCH
(TECHNOLOGY SHE LF )
SHELF) ADVANCED
TECHNOLOGY
(ARCHITECT URE &
(ARCHIT ECTURE
PLATF ORM)
PLATFORM) DEVELOPMENTS
(PROOF OF CONCEP T)
CONCEPT )
FMCA Open Presence Workshop 26 March 2008, Malaysia 5

6. Malaysia Moving Towards K-Economy
Factor Investment Innovation
Driven Driven Driven
(e.g. AGRICULTURE/ (e.g. MANUFACTURING/ (e.g. BIOTECH/NANOTECH/
MINING) REAL ESTATE/BANKING) INFOTECH/K-INDUSTRIES)
FMCA Open Presence Workshop 26 March 2008, Malaysia 6

7. Commercialization Strategy
MIMOS
National Information and Communication
Technology Research & Development mavcap
V enture Capital
Universities
Partners
Technoprenuer
s
K-Industries
Research
Institute
Business Matching
MDeC
Multimedia
Development
Corporation
Market Research
Market Research
FMCA Open Presence Workshop 26 March 2008, Malaysia 7

8. MIMOS R&D Applied Research
Areas
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9. MEMS in Precision Agriculture
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10. Knowledge Grid
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11. Information Security
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12. MakCik PC – Bridging Net Contents to Rural Folks
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13. Wireless Communications
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14. Technology Transfers
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15. Centers of Excellence
Cisco – Asian Center of Excellence in
Networking Technologies (ACENT)
Agilent Technologies – Center of Excellence
in Test & Measurement Technologies in
Asia
FMCA Open Presence Workshop 26 March 2008, Malaysia

16. IMS CoE
“A Center of Excellence in the Making”
FMCA Open Presence Workshop 26 March 2008, Malaysia 16

17. The Problem, Solution and End-Game
The - Currently telecommunications operators are hesitant to embark on IMS and
slow in implementing NGN infrastructure due to the lack of appealing IMS
Problem applications.
- The mission of IMS Centre of Excellence (CoE) in the 1st phase is to
develop IMS-based applications and clients that would spur the growth of
IMS.
The - Once the IMS application and client are developed, further integration to
Solution PSTN could be explored in other phases once the basic setup has been
completed.
- The CoE would be “IMS ready” for telecommunications operators to port and
implement in their network with minimal changes.
The End- - It is envisaged that by promoting application and client development for IMS
the telecommunication operators would embrace and embark to roll-out the
Game infrastructure in the near term (2nd phase).
FMCA Open Presence Workshop 26 March 2008, Malaysia 17

18. Breaking the Vicious Cycle Where are the
users?
Telcos IMS
don’t
implement
Infrastructure
IMS!
Telcos
How to Break Users
Devices “The Vicious Cycle”?
Device
Manufacturers
There are
Applications no exciting
applications
!
Not enough
device Applications
support.. Developers
FMCA Open Presence Workshop 26 March 2008, Malaysia 18

19. The Need to Create a Malaysian IMS Ecosystem
“Developer Culture” can synonymously be phrased as a “Developer
Ecosystem”. Either way, the idea is that a “developer culture”
encompasses:-
• A shared understanding of the problem(s) being solved.
• A shared understanding of the general solutions to those problems.
• The methods those solutions are applied to the problems, the means of
solving the problems.
• And, often, a method for evolving and adapting the community to new
problems.
Create
IMS Centre of Excellence (CoE)
FMCA Open Presence Workshop 26 March 2008, Malaysia 19

20. Telcos’ “Red Alert”
“… To bring more new
services to market in next 12
months”
“… To be faster in launching
services than the competitor!”
“… To drive mobile data
revenue in the next two years”
“… To reduce the cost of each
service launch”
“…To reduce the time and
energy to bring a simple
service to life”
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21. Building Aggregated Services
via
Community of Content Developers
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22. Ability to Create Aggregated Services
With different services deployed … they can easily be combined to
Through MSP ... work together
Movie
Ring-Tones
Tickets
Web Services Interface Movie
Ring-Tones
Tickets
MOBILITY SOLUTIONS PLATFORM (MSP)
Resulting in increased revenue opportunities and improved user experience
OPERATOR Subscriber
Love the movie?
To download the ring
tone for the movie
soundtrack theme,
Enter code #733T
Ticket Purchase
Confirmation
#02153000
Movie Showtime is
Movie
Tickets
Ring-Tones 8.00PM
FMCA Open Presence Workshop 26 March 2008, Malaysia

23. Ability to Create Aggregated Services
With different services deployed … they can easily be combined to
Through MSP… work together
Movie Movie
Ring-Tones
Cips (MMS) Tickets
Web Services Interface Movie Movie Location
Ring-Tones
Clips (MMS) Tickets Presence
Location
MOBILITY SOLUTIONS PLATFORM (MSP) Based
Services
Resulting in increased revenue opportunities and improved user experience
OPERATOR Subscriber
Love the movie?
@
KLCC
To download the ring
tone for the movie
soundtrack theme,
Enter code #733T
Ticket Purchase
Confirmation
#02153000
Now Showing @ Movie Showtime is
Movie Movie Location TGV
Clips (MMS) Tickets
Ring-Tones
Presence 8.00PM
Duyung
Download Movie
Clip?
FMCA Open Presence Workshop 26 March 2008, Malaysia

24. Ability to Create Aggregated Services
With different services deployed … they can easily be combined to
Through MSP… work together
Movie Movie On-line
Ring-Tones
Cips (MMS) Tickets Bookstore
Web Services Interface Movie Movie Location On-line
Ring-Tones
Clips (MMS) Tickets Presence Bookstore
Location
MOBILITY SOLUTIONS PLATFORM (MSP) Based
Services
Resulting in increased revenue opportunities and improved user experience
OPERATOR Subscriber
Love the movie?
@
KLCC
To download the ring
tone for the movie
soundtrack theme,
Enter code #733T
Ticket Purchase
Confirmation
#02153000 Love the book?
Now Showing @ Movie Showtime is
Movie Movie Location On-line To download a
Ring-Tones TGV 8.00PM
Clips (MMS) Tickets P resence Bookstore discount coupon
Duyung
Enter code #712T
Download Movie
Clip?
FMCA Open Presence Workshop 26 March 2008, Malaysia

25. Creating the Catalyst
- The Eco-System -
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26. Cooperation with Application Developers
New
New
services Shorter Development
Shorter Development
services
Time
Time
Cooperation
With
Increased customer
Increased customer
Developers
understanding
understanding
26
Technological &
Technological &
Commercial Interface
Commercial Interface
Niche segments
Niche segments
FMCA Open Presence Workshop 26 March 2008, Malaysia

27. Building an IMS Center of Excellence
The Right Eco-System: Select: Unlimited
Creating the Developer Potential Apps
Community
Energize: Excite
IMS CoE
IMS CoE
the industry
Harnessing
Ideas: New and
Innovative
Resources: 1000s of
developers & CPs
FMCA Open Presence Workshop 26 March 2008, Malaysia 27

28. IMS CoE in Malaysia - The Objectives
• Building Techno-Entrepreneurships
IMS COE assists individuals and companies who have the intention, drive and potential to excel in the
mobility application industry.
• Nurturing for Venture Creation
IMS COE focuses on nurturing mobile application developers in venture creations, i.e. from idea
generation to design, development, commercialization, all the way to creating and developing a
business.
• Platform for Applications Development
IMS COE will provide an environment for Developers to develop and test the mobile applications.
Participants will be given SDK to assist in the development.
• Commercialization Support
IMS COE provides Participants advice and consultation on the best possible means to market their
products and services. As an immediate first step, IMS COE provides a channel for selected
applications to be offered to local telcos subscribers; a direct go-to-market opportunity. Potential market
will also include regional ventures.
FMCA Open Presence Workshop 26 March 2008, Malaysia 28

29. Building IMS Ecosystem - Malaysia’s Ecosystem
pe o nd
lo g a Local CP
Local 3rd party Regional 3rd
ve nin on
rs f (Media, Infotainment, parties
Software vendors Regional CP
de ree isiti
Entertainment…) vendors
sc qu
Ac
IMS Possible
IMS Partner
a COE(MIMOS) MoU/Contract
us Are
Fo c
Application Government
Layer Ministries
Consulting
IMS
Control Funding sources
Layer Provide the
I/F Training
application channel
Access for Malaysian
Layer operators with Local
Developer
applications and
Telco #1 content Support
Telco #2
Marketing
Telco #3
Telco #4
Other SP with
different access
Other regions networks
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30. Who Can Become Member of IMS Developer Ecosystem?
Content
Device Vendors
Providers
•Device Manufacturers
Developers •Basic 2G & 3G Contents
•Web Services
•Individual
•Companies •Banks
•Colleges •Bookstores
•Cinemas
/Universities •Shops
•Hotels
•etc
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31. How to Reach the Market…
Developers
“Work with Telco” “Develop for Telco” Ideas
Ideas
Generation Generation
Telco
Telco
Business Consumer
Market Market
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32. The 10 Tips for the DEVELOPERS – “How-To”
1. Survey the market and the apps that have been launch by the telcos in
Malaysia. Do not duplicate things which have been launched unless
yours is being proven to be better.
2. Ensure you have good technical support to convince the telcos. A good
product need to have proper customer service support and clear
product roadmap. Its not something which is "one-off" sort of app. You
cannot simply "run" away after selling the product to the telcos.
3. Have a good system that can consolidate your data (traffic) against the
telcos. There might be variances that you might challenge with the
telcos. And normally the telcos have the right to use their traffic data to
make payment to you.
4. Ensure your apps have the right capability to charge the customers.
5. Get a reliability system to host your application. Cannot afford any
downtime.
FMCA Open Presence Workshop 26 March 2008, Malaysia 32

33. The 10 Tips – “How-To”
6. A telco can commercialize with a techno-preneur but if possible
(advisable), work with an established company (CPs) that have
establish relationship with the telcos as your business partner. Its
easier to convince this way rather than an unknown company.
7. Be flexible in your business model. You might lose in the short term but
gain in long term. There are times when the telcos didn't realize that a
revenue share model can be very risky to them and finally they have to
pay A LOT to the CPs. How they wish they just buy the solution....
8. Get to know the people in the telcos to ensure you have the buy-in.
Some sales life-cycle can be 1 month but some can be 6-12 months
period. Don't expect fast wins.
9. Don't raise your hope so much if there is a verbal agreement from the
telcos. Things are so "volatile"... Decisions can change very fast. Get
an official award letter.
10. Ensure that your products have the trust from the customers. Don't
cheat them and try FMCAmake fast money. 2008, Malaysia
to Open Presence Workshop 26 March 33

34. “Develop  Trial” Before Commercialize
• Develop customer understanding on selected application areas, and
gather end-users’ views on IP Multimedia applications.
• Collect information about customer behavior in the trial environment.
• Seek the best current practice/preparation for the possible
commercial IMS launch.
• Identify technical issues that need to be solved before commercial
IMS.
• Evaluate, implement and test technical solutions for provisioning of
IMS-based services.
• Evaluate and test potential charging models.
34
FMCA Open Presence Workshop 26 March 2008, Malaysia June 7, 2006
34

35. Conclusion
• Telecommunication operator would benefit from innovative
applications developed on the CoE by local developers that
would generate new revenue stream.
• Application developers on the other hand would have a
platform to test their innovative applications based on IMS
standards on the CoE.
• The “IMS ready” application would provide a wider
platform for the application provider to market their
application.
• The direct advantages of this synergy can be experience
by end users by having wider and richer applications that
can enhance their life.
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36. Thanks
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37. Author’s Profile
Dr. Mazlan Abbas received his Ph.D. degree from the Universiti Teknologi Malaysia in
1993.
He joined Universiti Teknologi Malaysia in 1984. From 1984 to 1992 he was a Lecturer
and Associate Professor at the University. Dr. Mazlan left the academia and joined
Celcom (Malaysia) Berhad i.e. one of Malaysia’s mobile network operator. He had
served many in management positions including as the Vice President of R&D, Billing
Operations, Technology & Technical Management, Network Management, Integrated
Business Solutions and Mobility Solutions.
In Oct. 2006, he left Celcom and joined MIMOS as the Senior Director for Wireless
Communications Cluster and also the Lab Director for Wireless Technology &
Architecture. The Wireless Communications Cluster, which comprises of 3 Labs –
Communication Networks & Solutions, Wireless Networks & Protocols and Wireless
Technology & Architecture embarks on R&D activities ranging from the design of WiMax
Baseband Chip, design of Wireless Grid via WiMax Mesh Network Infrastructure,
development of testbed, conformance and interoperability testing of IPv6.
Email: mazlan.abbas@mimos.my
FMCA Open Presence Workshop 26 March 2008, Malaysia 37